Convince & Convert

APRIL 1, 2010

In the age of the real-time Web, when every customer is a potential reporter, and there’s no place for brands to hide, you cannot rely on sloganeering. Jay, do you think this is a result of a lack of strategy, leadership, or clarity on the objectives? The videos aren’t annotated to drive traffic to Facebook.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized if a company is too wedded to long-term plans and can’t respond to sales opportunities happening RIGHT NOW in front of their noses. Duplicate your Twitter Strategy on Facebook. Have I gone MAD?? Enterprise 2.0. by Aaron Kim.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. They have to be easy to navigate, and present visual ideas without overwhelming the viewer.… Come and get it! Seemed to go really well.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Webbiquity

FEBRUARY 23, 2012

In one of the first, if not THE first, Google+ directories, you can find people to follow and add to your circles across a broad range of topic areas from bloggers, journalists and tech entrepreneurs to scientists, filmmakers and foodies. Google Plus Strategy, News and Commentary. Google+ Suggested Users. ** 5 STARS. and Angry Birds.

Google 100

Google Tactics Tips Best Practices 100

Hubspot

OCTOBER 18, 2011

The best SEO strategy is to help Google make humans happy. View more presentations from HubSpot Internet Marketing. I don't do public presenting for a living at all. It's gotten 51,000 views, which, for a B-to-B Power Point presentation that's not about a consumer-y kind of topic, that's pretty good by the way.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28