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Contently Named One of the 50 Best Places to Work in Media By Ad Age

Contently

As the head of people at Contently, it’s my job to make these solutions a reality as best I can. Today, we received some vindication that we’re on the right track: Contently was named one of Ad Age’s 2016 Best Places to Work. So how did we make Ad Age’s list?

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Authenticity in The Age of AI

Marketing Insider Group

In this post, we’ll explore the challenges associated with being authentic in the age of AI, as well as strategies for integrating AI into content marketing teams. Focus on Human-Centric Content Strategies: The best way to ensure effective engagement is to make humans the centerpiece of your strategy. What is Authenticity?

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37 Sensational Facts and Stats About the Seven Most Popular Social Networks

Webbiquity

Women aged 35-64 are significantly more likely to click on Facebook ads than any other age/gender cohort. More than half (55.2%) of Facebook’s total advertising audience is between the ages of 18 and 34. But the fastest growing cohort is older users, particularly men over age 45, up more than 20% in the past year.

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Skate to Where the Puck is Going: B2B Marketing in an Age of Digital-First Marketing

Marketing Insider Group

This has never been truer in an age of digital-first B2B marketing. Remember the best thought leadership is based upon research that also helps establish the organization as a trusted advisor. Webinars show no signs of losing value and importance in an age of digital-first marketing.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science.

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Best practices for multicultural marketing

SmartBrief - Marketing

And, you don’t have to wait that long for some age groups. Research spearheaded by the Hispanic Marketing Council * says the multicultural majority already exists for those age 25 and younger. Last year, SmartBrief conducted a survey among our readers and gathered best practices in multicultural marketing.

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The Marketing Book Podcast: “Social Media Strategy” by Julie Atherton

The Forward Observer

It provides a blueprint for planning, delivering, and measuring social media’s contribution to your business through: Identifying and targeting audience segments Maximizing social search Enhanced reputation management Managing a diversified influencer portfolio Selecting the right channels for organic and paid social Creating a process and structure (..)

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Why B2B Contact and Account Data Management Is Critical to Your ROI

The digital age has brought about increased investment in data quality solutions. The best ways to learn how to achieve clean, consistent data. 64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. You'll learn about: The true cost of bad (and good) data.