Tony Zambito

JULY 6, 2011

.  Just as personas needed to change from a process aimed squarely at software design to incorporate the Web, buyer personas as a process must now undergo reinvention to be applicable to the Social Age.  Use Buyer Personas to Segment by Buying Behavior (customerthink.com). Follow @TonyZambito. Related articles.

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Tony Zambito

MAY 22, 2011

In my article, Social Buyerology: Understanding Buyers in the Social Age , I offered perspectives on the need for a new discipline in B2B Sales and Marketing related to understanding new buyer behaviors and interactions in the social age.  Image by smemon87 via Flickr. Social Buyerography: Multiple Qualitative Approaches.

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Tony Zambito

MARCH 25, 2011

What is missing in many of the strategic meetings for senior executives is insight into understanding consumer or buyer behaviors and attitudes. The fourth challenge we can liken to the nomenclature of the "silent majoirty" in the digital age.  With the hope of understanding trends and purchasing patterns.

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