Marketing Insider Group

JULY 14, 2020

Take social media use as an example – according to a study by Pew Research, platforms like Snapchat and Instagram are preferred by younger consumer groups, whereas Facebook and YouTube are used more widely by older generations. Are they more likely to engage with visual posts or do they want informational content like case studies?

Marketing Strategy 309

Marketing Strategy Marketing & Strategy Ad Building Marketing Management 309

Sprout Social

JUNE 12, 2023

Start by looking at demographics like age, gender, location and income level to get a baseline understanding of your buyers. Use surveys, interviews and focus groups to collect feedback. This shifts the focus from purely financial outcomes to customer-oriented results. But that’s just the tip of the iceberg.

Marketing AI 133

Marketing AI Marketing & Strategy Lead Scoring Lead Ranking 133

NetLine

AUGUST 9, 2023

In the modern age, this seemed solved by third-party cookies, as data snippets revealed users’ online activities, helping marketers target better. 6 ways a post-cookie world impacts marketing Your marketing campaigns can still be effective even if you cannot access third-party information about your users and their online behavior.

Marketing Attribution 52

Marketing Attribution Marketing Analytics Tools Marketing AI Digital Asset Management 52

Biznology

MAY 9, 2012

A good find is a study that breaks down large groups, like Millennials, into smaller subgroups, allowing me to weed out chunks of the demographic that will have no interest in my client’s work. This dovetails with regionally targeted digital marketing strategies on social networks such as Facebook or LinkedIn. Pew Research Center.

Relevance 80

Relevance Planning Psychographics Wikipedia 80

Single Grain

AUGUST 7, 2019

They wanted to learn the decision-making behavior of three key segments: City Explorers who visit Eindhoven. What is the buyer’s age? You could: Survey existing customers : You can learn a lot about your target audience by sending questionnaires to your existing customer base and finding out what makes them tick.

Buyer Personas 111

Buyer Personas Template Top of Funnel Work Management 111

Content Marketing Institute

OCTOBER 23, 2018

Here’s what the generational research and anecdotal observations are telling us: Born with one foot firmly in the digital age and the other rooted in old-school values, members of this pivotal demographic group expect greater transparency, accountability, and personal validation from every online experience they choose to engage in.

Generation 107

Generation Terms and Conditions Peer-to-peer Paid Search Agency 107

Convince & Convert

SEPTEMBER 20, 2010

But, dig a little deeper into the behavior of the core Twitter audience, and the perspective changes. Here are a few reasons identified in the study that the focus we put on Twitter may be entirely appropriate, and perhaps not even intent enough: The Iceberg Effect. Interaction. Think about that for a moment. link] [link] jaybaer Yep.

Twitter 145

Twitter CRM Business Paid Search Agency 145