Crafted Agency

JANUARY 28, 2015

In the Age of the Customer, B2B and B2C companies are discovering the need to revolutionize customer engagement. Forrester’s latest research on customer experience strategy will help leading marketing Creating the ideal customer experience is paramount for long-term loyalty and profitable revenue.

Forrester 48

Forrester Marketing & Strategy Loyalty B2B Marketing 48

Golden Spiral

JUNE 21, 2023

The Truth about the B2B Buyer Dipanjan Chatterjee, Forrester VP and Principal Analyst, says that in B2B, a brand’s worth is based on the fulfillment of its promises and the emotional resonance it strikes. He also says that the notion that brand matters more for B2C has been soundly dispelled. You’ve probably heard the term.

Brand Identity 48

Brand Identity Branding Differentiation Forrester 48

Tony Zambito

JUNE 5, 2016

Whereas in an age of hard to come by differentiation the actual product or service offering plus price combination accounts for only 20% of buying decisions. Most notably in B2C. An inclination, in my opinion, more pronounced in B2B than B2C is for businesses to gravitate towards addressing such an issue in an MBA like manner.

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

Sprout Social

MAY 10, 2019

Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. A lot of companies assume that YouTube is strictly a B2C channel. YouTube stats for marketers don’t just apply to the B2C industry.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Sana Commerce

MARCH 4, 2022

This is the age of the omnichannel approach to commerce. According to one survey Forrester Consulting survey, the top barrier was back-office integration across channels — 44% of respondents cited this as a barrier. Connecting with customers is fundamentally about communication. Where does that communication happen?

Forrester 52

Forrester Barriers B2B Sales Work Management 52

Kabbage

OCTOBER 18, 2016

With a CRM that automatically recommends new customers, sales teams can be effective, and technology now allows both B2B and B2C CMO’s to acquire customers in a data-driven fashion such that every marketing program can be attributed to a prospect in the funnel and that prospect’s stage within the funnel. appeared first on Radius.

Allocation 100

Allocation Budget Programs Marketing Automation Services Top of Funnel 100

Litmus

MAY 4, 2021

For example, if a B2C company entered 2020 without a modern ecommerce strategy, it’s highly likely that it struggled or is no longer in business. Impactful diversity spans gender, race, ethnicity, age, sexual orientation, age, backgrounds, experiences, and more. Hands—Agile marketing isn’t a buzzword; it’s mainstream.

Planning 79

Planning Paid Search Agency Advertising Agencies Work Management 79

Marketing Insider Group

AUGUST 21, 2015

The statistics on surveys from Forrester, McKinsey , IBM , Sirius Decisions, and others have all been surprisingly constant. What exists today for many organizations is the lack of a disciplined process and model for customer engagement in an ever-burgeoning digital age. Customer Engagement: The Primary Driver Of Growth.

Fulfillment 100

Fulfillment Forrester Customer Surveys Statistics 100

Conversica

JUNE 8, 2021

1] This resonates with the shift in B2B buyers where 60% of all technology buyers are now Gen-Y or Millennials (ages 25 – 40), shifting the buying power from Gen-X to Gen-Y who are 100% digitally native. B2B has benefited from earlier B2C digital experience innovation.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Gartner 52

Leadspace

FEBRUARY 19, 2018

Related: 5 Things B2B Marketers Should Learn from B2C Marketing. According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action. Word-of-mouth referrals are another tactic that is still alive and well even in the age of data.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

PureB2B

JULY 19, 2021

There are four parts to both B2C and B2B lead generating methods, including: · Lead capture: entails gathering information from a lead. According to a Forrester survey , 44 percent of online customers think live chat is one of the essential things a website can offer.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

PureB2B

JULY 19, 2021

There are four parts to both B2C and B2B lead generating methods, including: · Lead capture: entails gathering information from a lead. According to a Forrester survey , 44 percent of online customers think live chat is one of the essential things a website can offer.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Become an engagement marketing master by reading one, or all, of these books: Bryan Kramer ’s There Is No B2B or B2C: It’s Human to Human: H2H. As marketers, we’ve been trained to either speak B2B or B2C, often forgetting we are ultimately speaking to another human being. As an added bonus, there are many puzzles within the book.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Content Standard

DECEMBER 2, 2015

Perhaps most notable of Forrester’s 2016 Predictions is the dramatic shift of B2B marketing strategies, which will begin transforming its customer engagement strategy with a focus on life-long customer retention. Naturally, data figures to be the main driver of that revolution. B2B Buyers Behaving More Like Consumers.

B2B Marketing 40

B2B Marketing Marketing & Strategy Marketing Strategy Trends 40

Marketing Insider Group

FEBRUARY 5, 2024

Growth Badger) A majority of bloggers, over 50%, fall within the age range of 21 to 35 years. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert. Khoros) 61% of Instagram’s advertising audience is age 18 to 34.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

PureB2B

APRIL 21, 2017

If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. Simply put, buyer intent data is a collection of information about a company (or individual users in B2C cases) and their online activity. It’s a no-brainer.

Buyer Intent 87

Buyer Intent Intent Work Management Marketing Management 87

Porch Group Media

JULY 29, 2019

B2C Marketers are Feeling Greater Pressure When It Comes to Customer Acquisition. Forrester). When personalizing emails, greeting your prospects and customers by first name is nice, was enough but personalization in today’s day and age goes well beyond that. Companies that are experience-led have 1.6x higher brand awareness, 1.5x

Acquisitions 40

Acquisitions Terms and Conditions Peer-to-peer Mobile Advertising 40

PureB2B

APRIL 21, 2017

If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. Simply put, buyer intent data is a collection of information about a company (or individual users in B2C cases) and their online activity. It’s a no-brainer.

Buyer Intent 62

Buyer Intent Intent Work Management Marketing Management 62

Adobe Experience Cloud Blog

JANUARY 3, 2014

At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. The webinar, The Age of the Customer: Automating and Optimizing Audience Engagement , explained once and for all: The qualities of customer obsessed marketers.

Ideal Customer Profiles 48

Ideal Customer Profiles Multi-Channel Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

JANUARY 3, 2014

At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. The webinar, The Age of the Customer: Automating and Optimizing Audience Engagement , explained once and for all: The qualities of customer obsessed marketers.

Ideal Customer Profiles 48

Ideal Customer Profiles Multi-Channel Lead Scoring Lead Ranking 48

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free. Here’s 6 ways to find the gossips in your midst: 1.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Marketing Insider Group

OCTOBER 14, 2010

Credibility has many factors like number of inbound links, the age of the website and many other considerations. Kathy Tito Dec 8 2010 Hi Michael – I feel very fortunate to have a 5-year experience with B2C SEM/O under my belt. Did I mention this is really hard to explain? The second is paid search or PPC advertising.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Directive Agency

JUNE 7, 2018

B2B customers are now just the same as B2C customers, in the sense that they don’t want you to tell them why you’re so great, but instead, they want to look at other people saying that you’re great. This is why Forrester has a full business model. This goes back to the Yelp and the Amazon effect.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Process 40

KoMarketing Associates

NOVEMBER 10, 2021

While TikTok has a reputation as being a more effective platform for B2C companies, there are opportunities for B2B marketers , as well. It has a wide audience base of all ages who come to the platform to connect with friends and family. According to Forrester, 68% of people don’t think brands share interesting content. .

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Adobe Experience Cloud Blog

SEPTEMBER 3, 2013

A few weeks later during a conversation with Peter O’Neill, a top analyst at Forrester, he also confirmed that a lot of people and even companies are afraid of creating content. No one should live in fear to write, especially since we are in this new age where “ Content Rules ” and Blogs are necessary forms of communication.

B2B Thought Leadership 48

B2B Thought Leadership Marketo Terms and Conditions Thought Leadership 48

Single Grain

MARCH 9, 2021

In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products. Difference Between B2B SEO and B2C SEO. The fundamental process of SEO remains the same for both B2B and B2C sites. TrustRadius.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. 60% of B2C marketers are committed to content marketing. Nearly 62% of the US population aged 12 years and older utilize voice-operated assistants.(Edison Edison Research ).

Stats 271

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 271

The ROI Guy

DECEMBER 6, 2010

In the face of two economic downturns in the past decade, B2B buyers are more frugal than ever, and even with continued recovery predicted for 2011, a new “age of austerity&# promises to keep buyers seeking proof of bottom-line impact and value from every investment. Frugalnomics in Full Effect: Forrester and Gartner.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Sana Commerce

FEBRUARY 11, 2023

Where B2B and B2C businesses used to stick to their own arenas, technology has made it possible to explore different channels. Why are B2B businesses expanding to B2C? B2B companies who are making the change We’re already seeing this trend amongst a number of our customers: having both a B2B and a B2C web store on one platform.

Work Management 98

Work Management Marketing Management Marketing & Strategy Cross-Selling 98

WebMarketCentral

MARCH 16, 2009

While there are some social media brand success stories , such as Blendtec and Starbucks on the B2C side, and Sun and IBM in B2B, most companies still struggle with optimizing their social media strategy and implementing tactics and measurement. The largest growth in Facebook traffic came from people in the 35-49 age bracket.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

Sana Commerce

FEBRUARY 11, 2023

Where B2B and B2C businesses used to stick to their own arenas, technology has made it possible to explore different channels. Why are B2B businesses expanding to B2C? B2B companies who are making the change We’re already seeing this trend amongst a number of our customers: having both a B2B and a B2C web store on one platform.

Work Management 59

Work Management Marketing Management Marketing & Strategy Cross-Selling 59

ClearVoice

APRIL 10, 2023

Forrester ) Millennials aren’t the interns anymore. Nearly two thirds of decision makers are in the 30-40 age range. LinkedIn-Edelmann ) Whether it’s B2B or B2C, readers’ attention spans are limited. Millennials make 73% of all B2B buying decisions. This could be great news, because millennials are digital natives.

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

Heinz Marketing

DECEMBER 31, 2018

And at that point the question was, obviously reviews are very much B2C just as you mentioned, and now it’s a given. I think a lot of companies still will look at the Gartner’s and Forrester’s of the world to provide some sort of expertise and advice.

Top of Funnel 65

Top of Funnel Budget Programs Peer-to-peer B2B Sales 65

Leadspace

JUNE 19, 2019

The release of The Forrester New Wave: B2B Customer Data Platforms, Q2 2019 this week is the clearest sign yet that B2B businesses see CDPs as the solution to their data challenges. We’re proud to see Leadspace recognized by Forrester as one of only two leaders in this highly competitive, emerging market. Read the full report here.

Marketing Automation Services 78

Marketing Automation Services B2B Marketing Forrester Intent Signal 78

MarketJoy

MAY 8, 2018

How B2C Influence on B2B Customer Experience. The buyer’s journey of B2B is completely different and more complex than B2C. This is vastly different from the simpler interaction you see with B2C, where the motivation to purchase is often instinctive and impulsive. B2C is the master of the chatbot, B2B could be too.

Ideal Customer Profiles 45

Ideal Customer Profiles B2B Work Management Marketing Management 45

PureB2B

JANUARY 9, 2019

These may appear to be impressive numbers, but they are still small as opposed to B2C. According to Forrester research , the B2B e-commerce industry is expected to grow at a compound annual growth rate of 7.4%, reaching a value of $1.2 However, the good news is it’s growing steadily. trillion by 2021. Focus on user experience.

Mobile Marketing 98

Mobile Marketing Digital Marketing Funnels Top of Funnel Lead Scoring 98

Inbox Insight

JANUARY 29, 2019

Here are 7 big changes you can’t afford to ignore: Millennials have come of age – 73% of Millennials are involved in B2B purchasing decisions ( Forrester ). Customer Experience (CX) prevails – 73% of B2B executives say they want a personalized, B2C-like customer experience ( Accenture ).

Tactics 89

Tactics B2B Marketing Multi-Channel Work Management 89