Marketing Insider Group

JUNE 14, 2021

Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

MARCH 11, 2024

You need to determine why a target audience isn’t making the contact you need. Your Content Isn’t Hitting the Mark You have probably heard that content is king in the digital age. Performance content needs to conform with increasingly sophisticated search engine algorithms as well as with your target audience’s expectations.

Top of Funnel 276

Top of Funnel Sales Qualified Leads Leads Lead 276

Webbiquity

OCTOBER 21, 2020

As branding evolves to keep pace with consumers and B2B buyers in the digital age, there are four pillars on which companies need to base their branding. To succeed, brands need to redefine their branding for the digital age by focusing on three essential domains: Brand identity and unique selling proposition (USP). These are: Brand.

Brand Identity 292

Brand Identity Branding Mobile Advertising Touchpoints 292

SocialPilot

MARCH 5, 2024

If not, then let’s see the list of consequences of avoiding Facebook metrics: Wrong audience targeting Fewer impressions and reach on posts Fewer conversions through better ads Low returns on Facebook marketing expenditure Less engagement Missing on the best times to post on Facebook Less referral traffic And the list could go on. Agreed yet?

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Webbiquity

SEPTEMBER 28, 2022

Building a carefully segmented list is essential for a brand to improve audience targeting and increase sales. These lists help the brands group recipients by important attributes (age, location, work role, preferences, etc.). These factors include age, gender, occupation, language, religion, ethnicity, and geographic region.

Email Marketing 338

Email Marketing Personalization Psychographics Marketing & Strategy 338

Stevens & Tate

APRIL 15, 2024

To truly optimize these efforts and ensure they reach your target audience, strategic planning and execution are essential. Virtual Tours : In today’s digital age, the initial exploration of senior living options often takes place online, making virtual tours a critical component of your marketing strategy.

Video Marketing 75

Video Marketing Marketing Strategy Marketing & Strategy Planning 75

Martech

DECEMBER 20, 2023

Older customers are more likely to be put off by these endorsements (only 13% of those aged 35 and up care about them). Age matters. The percentage of consumers put off by celebrity and influencer endorsements grew steadily with age in the Storyblok sample. “An influencer endorsement is a double-edged sword. .

Sample 96

Sample Customer Surveys Mobile Marketing Statistics 96

Choozle

MARCH 20, 2024

In this blog, we explore the practical realities of this evolving landscape, spotlighting the growth of Connected TV (CTV) and audio platforms for reaching the right audience. Gracenote Global Video data reveals that streaming platforms offer 84% of the studio-produced video titles accessible to US audiences.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

SmartBrief - Marketing

JANUARY 30, 2024

And, you don’t have to wait that long for some age groups. Research spearheaded by the Hispanic Marketing Council * says the multicultural majority already exists for those age 25 and younger. Research Get to truly know your audience, before and even during your marketing campaigns and outreach, to ensure content is on target.

Practices 93

Practices Advertising Agencies Planning Best Practices 93

Heinz Marketing

SEPTEMBER 26, 2023

With the ever-increasing competition for your audience’s attention, the art of the “cold open” has become a powerful tool to capture your prospect’s interest from the very beginning. As Handley suggests, “ Think of the cold open as your ‘elevator pitch’ for the digital age.

B2B 122

B2B Storytelling B2B Sales Impressions 122

SocialPilot

JANUARY 15, 2024

In the United States, the 15-25 age group represents the largest portion of Snapchat users at 48%. of internet users ages 16 to 64 call Snapchat their favorite social media app. In the United States, the 15-25 age group represents the largest portion of Snapchat users at 48%. Interesting, right? Females make up 52.9%

Statistics 72

Statistics Business Customer Satisfaction Stats 72

Martech

OCTOBER 27, 2023

Dig deeper: B2B social media ‘sweet spots’: What’s working and what’s not Although TikTok’s audience skews young, it does attract people of all ages — 30.4% of TikTok’s advertising audience is aged 35 and up, including 5.5% Pricing hasn’t yet been announced. in the 55+ category. That may not sound great, but in the U.S.,

Lead Gen 112

Lead Gen Hubspot CRM Peer-to-peer 112

Navigate the Channel

NOVEMBER 10, 2023

The Age of Information is old news – we are now in the Age of Local advertising. The Age of Local advertising prioritizes local relevance. The newest online marketing tools and the most bloody online marketing battles are both focused on local audiences. FAQs What is the Age of Local advertising?

Mobile Advertising 65

Mobile Advertising Paid Search Agency Marketing Budget Marketing & Strategy 65

Champion Communications

DECEMBER 15, 2023

In the fast-paced digital age, AI-powered tools and automation will play a significant role in streamlining PR processes. AI-driven predictive analytics will become a key aspect of PR campaigns, enabling practitioners to anticipate trends, identify target audiences, and tailor their messaging.

PR 62

PR Forecasting Campaigns Analysis 62

Go Beyond SEO

MARCH 13, 2024

In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence. From engaging your target audience to leveraging social media advertising , we will cover it all.

Social Media 78

Social Media Media Brand Identity Branding 78

Navigate the Channel

JANUARY 17, 2024

That presents both B2C and B2B brands with a great opportunity draw audience engagement and to grow brand affinity. While 45 percent of Snapchat users are in the 18-24 age range, and 25 percent among the 24-34 demographic, there has been a surge in users over the age of 35, according to a recent Business Insider report.

B2B Marketing 65

B2B Marketing B2B Amazon Social Media 65

Content Standard

SEPTEMBER 21, 2023

In this episode of Content Disrupted, Todd Unger, Chief Experience Officer and SVP of Marketing and Member Experience at the AMA introduces the concept of the 10-second customer journey and its impact on brand storytelling in the digital age. While attracting large audiences is feasible, it’s essential to align efforts with objectives.

Storytelling 82

Storytelling Digital Marketing Funnels Brand Identity Branding 82

illumin

DECEMBER 6, 2023

And when using both platforms, how can marketers tailor their content to the best target audiences? In addition to giving marketers access to a large and diverse audience, Facebook’s ads manager functions almost as its own DSP, allowing marketers to purchase programmatic ads directly on Facebook itself. billion up by 5% year over year.

Demographics 80

Demographics Facebook Emarketing Loyalty 80

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences.

Brand Identity 113

Brand Identity Branding Marketing AI Social Media 113

Versium

MARCH 11, 2024

In today’s digital age, where the intersection of technology and consumer behavior is constantly evolving, businesses are seeking innovative strategies to create authentic connections with their audience.

Relevance 64

Relevance Business Tips 64

illumin

FEBRUARY 29, 2024

For marketers looking to take their potential customers on a full-funnel journey, YouTube is a fantastic resource for connecting with audiences in a meaningful and effective way. Even when brands are not directly working with a creator, audiences are likely to still conflate the two, seeing a partnership no matter how indirect.

Youtube 105

Youtube Advertisements Advertising Brand Identity 105

Leading Results Rambings

SEPTEMBER 15, 2023

In the vast landscape of the digital age, where countless brands are vying for attention, establishing a strong presence and reaching a wider audience is no longer an option; it's a necessity.

Brand Identity 105

Brand Identity Branding Advertising Agencies Creativity 105

Sprout Social

FEBRUARY 7, 2024

All you need to do is choose a promotion goal, define your audience and set your ad duration and budget. You can also see how many people visited your website link, and the age and gender of people interacting with your video. Promote is just a tool to get your content to a wider audience. Learn more about your audience.

Paid Content 116

Paid Content Promotion Budget Programs Copyright 116

Optinmonster

DECEMBER 28, 2023

Like email, you can use social media to reach your target audience. 230 million users Proton Mail: 50 million users Next, let’s break down the data by age group. Global Usage of Email by User Age Group 15-24: 90% 25-44: 93.6% Worldwide Social Media Usage by Age Group 13-19: 12.7% This is a 138.2% 45-64: 90.1%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

illumin

FEBRUARY 12, 2024

The Wall Street Journal reported that the NFL has seen its highest ratings since 2015 and data shows that in just one game, the Kansas City Chiefs saw a 63% increase in female viewers between the ages of 18-49. The mere presence of Taylor Swift at the Super Bowl likely supersized its already massive audience to a predicted 127.5

Paid Search Agency 105

Paid Search Agency Broadcasting Advertisements Advertising 105

Contently

APRIL 6, 2023

Personas typically include information such as age, gender, education level, job title(s), income, interests, and quotes from real customers or prospects. The more accurate the company’s understanding of its audience, the better chance it has of making an impact with its messaging and products.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Launch Marketing

MARCH 6, 2024

As marketers, we strive to understand and adapt to the dynamic needs of our target audiences. Appealing to Personality for Lead Generation Often B2B demand and lead generation strategies and marketing efforts fall short due to the overwhelming volume of content bombarding the audience.

Lead Generation 114

Lead Generation Marketing & Strategy Personalization Marketing Strategy 114

Top Rank Marketing

OCTOBER 18, 2023

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. As I like to say, “less mechanical and more meaningful.”

Top of Funnel 103

Top of Funnel B2B Marketing Content Marketing Storytelling 103

Go Beyond SEO

FEBRUARY 21, 2024

In today’s digital age, having a strong online presence is crucial for any business, including accounting firms. In today’s digital age, one of the most effective ways to attract potential clients is through search engine optimization, commonly known as SEO. Welcome to our guide on SEO for Accountants !

SEO 78

SEO Ideal Customer Profiles Lead Scoring Lead Ranking 78

Sprout Social

APRIL 25, 2023

By digging into Facebook audience insights and analytics tools , you are empowered to effectively reach your ideal audience and filter through the billions of active users on the app. Defining your target audience and learning how they use Facebook will enable you to: Spend your ad budget more effectively.

Facebook 113

Facebook Effectiveness Ideal Customer Profiles Aggregators 113

Contently

JULY 21, 2021

Buyer personas are like scouting reports on a representative of your target audience. But here’s the thing that’s troubled me ever since I saw my first brand persona document at the tender age of 22: Most of them are kind of useless—at least from a creative perspective. Your audience is your muse. Empathy is crucial.

Buyer Personas 212

Buyer Personas Storytelling Creativity Conference 212

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. As this economy grows, it’s expected to unleash a wave of innovation, offering new ways for brands to engage with audiences and for creators to monetize their influence.

Advertising Agencies 115

Advertising Agencies Brand Identity Branding Marketing & Strategy 115

Launch Marketing

NOVEMBER 8, 2023

Some demographic components include age, education, job title, geographic location and gender. Why Buyer Personas are Important for Startups Marketing can only be successful if it focuses on a specific audience. This is one of the main reasons buyer personas are important for startups; it defines the audience for their business.

Buyer Personas 126

Buyer Personas Startups Lead Ranking Psychographics 126

Unbounce

MAY 1, 2021

The profile kinda helps you understand your audience, but how the heck would somebody have 1.5 Don’t get me wrong—personas can be great for understanding your audience at a surface level. This practice will define your audience in more detail than a high-level persona. Why Segment Your Audience by Demographic?

Demographics 133

Demographics Segmentation Landing Pages Psychographics 133

Heinz Marketing

FEBRUARY 16, 2023

By Dan Baron , Marketing Consultant at Heinz Marketing As social media platforms continue to evolve, marketers are always looking for new ways to reach their audiences. This means that businesses are limited in their ability to create a more customized experience for their audience. The obvious competitors are Instagram and Twitter.

B2B Marketing 96

B2B Marketing B2B Paid Search Agency Ideal Customer Profiles 96

ClickDimensions

OCTOBER 19, 2023

These groups could be based on criteria including age, gender, location, income, interests, behaviors, to name a few. Did you know that 80% of audiences prefer to do business with businesses that personalizes their experiences. Similar in that both enable you to identify your target audience’s most important attributes.

Segmentation 111

Segmentation Buyer Personas Psychographics Customer Satisfaction 111

Stevens & Tate

NOVEMBER 9, 2023

This article will explore the key website updates that senior living communities should consider making to stay relevant and provide the best possible experience for their audience. According to a study by the Pew Research Center, as of 2021, 73% of adults over the age of 65 in the United States use the internet.

Communities 73

Communities Marketing Websites Internet Marketing Mobile Marketing 73