Simplifying Audience Modeling and Personas for the Data Age
Content Standard
OCTOBER 27, 2017
Before I was interested in audience modeling and funnel analysis—before content strategies and keyword tactics—I was trained to be a writer. For these earlier strategists, a lot of the work of audience modeling was tied in large part to hunches and observation. Image attribution: Elliott Chau. . Brands have to do the same thing.”
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