Remove aging behavior survey
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The CMO Isn’t Dead: Mastering the Skills of the Modern Marketing Leader

Content Standard

Others, like Phil Wahba, in this Fortune article , predict that automation will render CMOs obsolete. Go beyond demographics and discover customer behavior, motivations, and pain points. Conduct surveys, host focus groups, and utilize customer service interactions to gather real-world insights.

CMO 57
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The Impact of Digital Marketing Automation on Senior Living Communities

Stevens & Tate

This article will explore how automation and specific digital marketing strategies can optimize outreach and resident acquisition efforts. These include: Targeted Ads : Targeted advertising employs sophisticated algorithms to display ads to specific demographics by analyzing their online behaviors and preferences.

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Your First-Party Data Strategy Matters — Especially in a Downturn

Salesforce Marketing Cloud

This information gained through call center interactions, mobile app behavior, and loyalty programs, among others, can be very helpful during lean times. And in the (almost) post-cookie age of limited online tracking, these insights are even more valuable. Get articles about marketing selected just for you, in your inbox.

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5 Effective Options For B2B Advertising on Social Media

KoMarketing Associates

A study published on the Think With Google blog found that about 50 percent of B2B researchers (who usually make many of the purchasing decisions on behalf of their company) are millennials, or professionals aged 18-34. According to Pew Research Center , “82% of online adults ages 18 to 29 use Facebook, along with 79% of those ages 30 to 49.”

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A Comprehensive Guide to Market Segmentation

seo.co

In this article, I’m going to walk you through what market segmentation is, why it’s important, what types of segmentation exist, how you can segment, and a few simple things you should and should not do in order to get the best possible results. These programs may even be separated based on age and zip code. Behavioral.

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The Research Methods of Social Buyerology

Tony Zambito

In my article, Social Buyerology: Understanding Buyers in the Social Age , I offered perspectives on the need for a new discipline in B2B Sales and Marketing related to understanding new buyer behaviors and interactions in the social age.  Image by smemon87 via Flickr.

Research 100
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The Future of Buyer Personas is Social - Part 1

Tony Zambito

.  Just as personas needed to change from a process aimed squarely at software design to incorporate the Web, buyer personas as a process must now undergo reinvention to be applicable to the Social Age.  Related articles. Use Buyer Personas to Segment by Buying Behavior (customerthink.com). Follow @TonyZambito.