ViewPoint

MARCH 22, 2011

You'll probably tell your friends, post on Facebook or Twitter and in general try to get even like Dave Carroll in United Breaks Guitars. From the initial web search to interacting with your web site to engaging with inside or field sales reps, all of these touchpoints form an impression and influence their likelihood to recommend.

Lead Scoring 120

Lead Scoring Lead Ranking Work Management Marketing Management 120

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Sprout Social

FEBRUARY 21, 2024

The modern customer journey exists across multiple channels and countless touchpoints. With enough data, AI analytics tools can predict churn patterns and provide recommendations for intervention, contributing to a stronger overall customer experience. Net promoter score is more than just a customer service metric.

Promotion 88

Promotion Customer Satisfaction Peer-to-peer Advertising Benchmark 88

Unbounce

AUGUST 6, 2021

Think about how their location, age, and place of employment might help you personalize your messaging and tighten your advertising efforts. On the page below, for instance, the location might not be as targeted, but other demographics like age, family status, and gender were clearly used to appeal to a specific persona (type of person).

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Martech Advisor

FEBRUARY 28, 2020

The fully integrated customer data platform will enable PUMA to unify data from all consumer touchpoints and combine real-time interactions captured across digital channels, 100+ stores worldwide, and other offline touchpoints, which will drive more intelligent engagement. Just walk out shopping at Amazon Go Grocery. Canada spends 3.5%

Marketing AI 73

Marketing AI Digital Asset Management Work Management Paid Search Agency 73

Valasys

JANUARY 3, 2023

Due to these trends, marketing analytics is no longer just pleasant to have; it is a need. In keeping with that, we will concentrate on two types of marketing analytics in this article: income metrics and programming metrics. The same is applicable to web analytics, particularly when contrasting recent data with earlier trends.

B2B Marketing 40

B2B Marketing Lead Ranking Marketing Qualified Leads Planning 40

Martech Advisor

FEBRUARY 20, 2020

What is the scope of data structuring, analytics and activation required? Adobe Audience Manager resides within the Adobe Experience Cloud and offers to help marketers connect their consumer data ingested from various diverse sources with brand experiences across multiple touchpoints — both online and offline.

Enterprise Management 87

Enterprise Management Work Management Marketing Automation Services Marketing Management 87