GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JANUARY 29, 2014 [Aging, Amazon] Facing tough choices — Paid versus organic reach
Seth Godin famously said that slapping remarkable advertising on an unremarkable product is a relic of the TV Age. Think of companies like Amazon, Google, Facebook and Twitter. I’m a big advocate of WOM. Because WOM works long-term, while any kind of paid advertising boosts only short-term sales. Paying to get paid.
B2B MARKETING ZONE POSTS | WEDNESDAY, JULY 7, 2010 [Aging, Amazon] Top 40 Posts and Hot Topics of Inbound Marketing and Social Media
Here’s a great example of an effective infographic that illustrates social media behavior by age group, based on a Forrester Research study. CK’s B2B Blog , June 8, 2010 I recently ran across a positively terrific article on WOM penned by McKinsey’s Jacques Bughin, Jonathan Doogan and Ole Jørgen Vetvik. June 2010. Enjoy.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, APRIL 15, 2010 [Aging, Amazon] Customer Service is the New Marketing
Zappos was founded in 1999 and sold to Amazon for $1.2 It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon. Related posts: 2010 – Welcome to the Age of Customer Service At the end of the last decade we saw Amazon. So why not treat it that way now?
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, MARCH 25, 2010 [Aging, Amazon] The Perfect Storm in Customer Service
In my last post we discussed the 4 reasons why using Social Media pays to provide Support : Customers prefer a good customer experiences to low prices, helps aid in spreading WOM, makes customer less likely to defect and results in high profitability for the company. But the back side of those objectives is where the perfect storm lives!