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May 2019 B2B Blog Post Round-Up

Zoominfo

Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. For those of you who are new to this series, we use each monthly round-up to feature content created by the ZoomInfo writers for outside publications. By now, most of us are familiar with the “Amazon” experience. Let’s get into it! Continue reading.

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June 2018 B2B Blog Post Round-Up

Zoominfo

4 Lessons ZoomInfo Learned From Their Own ABM Campaign. Consider these statistics: Companies that have an ABM strategy in place generate 208% more revenue for their marketing efforts than companies that don’t use an ABM strategy ( source ). So, like many companies, ZoomInfo decided to give ABM a shot.

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11 AI Predictions in Sales for the Next Year [Data + Expert Tips]

Hubspot

Finally, 72% confessed they could build rapport faster after implementing AI. Retailers have already been harnessing the power of face recognition with tools like FaceMe to detect age, gender, facial expression, and head orientation. Outgrow ’s research claims that companies saw a 67% increase in sales after implementing chatbots.

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7 Common Types of Dirty Data and How to Clean Them

Zoominfo

Amazon announced an $888 million EU fine in its 2021 earnings report due to data violations. The consequences go beyond a price tag, as non-compliance negatively impacts company productivity, brand reputation, and disrupts business operations. Industry giants know the real costs of ignoring privacy regulations.

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Social Search at LinkedIn Beats Google - ReadWriteWeb

Buzz Marketing for Technology

This puts me in the early adopter end for people of my age, which means that more people like me are likely to use LinkedIn more aggressively in the future. And not that useful either, because while they can see who the right contacts are they are no more reachable than they are in ZoomInfo or any other public directory. 90% said "Yes."

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B2B Category Creators Episode 4 Transcript

Metadata

I have with me David Cancel, the founder of Drift and many other companies before. The founder and CEO of ZoomInfo who recently IPO’d. I’ve started in a number of companies in marketing and sales. I’m on my fifth company now called Drift and definitely my last. I’m the founder and CEO of ZoomInfo.

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