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Which Hogwarts House Are You? Content Marketer’s Edition

Marketing Insider Group

In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from. This message is huge for building connection with customers. Even “the little guys” can be great when they put their best foot forward and work toward their goals.

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How to Learn Social Media Without Getting Scammed

Contently

“We just get bombarded by viral content constantly, which makes it seem very accessible, and very achievable,” says Andrea Jones , an Ontario-based social media strategist. And just because your book’s on Amazon, and it’s digitally self-published on Kindle, anybody can do that. And it can be. Courses should too.

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B2B Marketers’ Guide to Virtual Marketing

Valasys

Furthermore, the accelerated pace of digital transformation has revolutionized the way companies and people relay their messages to customers globally. People of all age groups have been increasingly using diverse social channels such as Twitter, Facebook, and YouTube and thus are predominantly receiving hundreds of advertisements in a day.

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6 Tips to Craft a Disruptive D2C Marketing Strategy in 2020

Martech Advisor

Over the last decade, D2C marketing strategies have gained fresh momentum, as brands have leveraged social media, viral content, and SEO for great results. In a world where giants like Amazon, Walmart, and Alibaba rule retail, how do smaller retailers make their mark? Direct-to-consumer (D2C) marketing is the answer.

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72 hours in Shanghai in a parallel martech universe

chiefmartech

The world’s three largest Internet companies are American: Google (Alphabet), Amazon, and Facebook. The fourth largest — actually the 9th most valuable company in the world by market capitalization — is the Chinese giant Tencent. Senior executives from companies all over China, including Tencent, read and endorsed it.

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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot

Back then, email was the age of most college graduates , AT&T launched the first banner ad , and the CRM industry was just starting to thrive. Events can take place in-person or online, and companies can either host an event, attend as an exhibitor, or participate as a sponsor. Buzz Marketing. Event Marketing. Influencer Marketing.

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Social Pros 19 – Scott Stratten, UnMarketing

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. So, my question Jim, is if all of these companies are being bought and rolled up into enterprise software platforms, Oracle , Salesforce.com , etc.