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How Personalized Brand Experiences Help Drive Customer Loyalty

Webbiquity

Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. It demonstrates the value a company puts on its customers, adds credibility, and keeps the business relevant to the target audience.

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Why Startup SEO & Digital Marketing is More Difficult Than Ever

seo.co

There is a big difference between startup SEO and enterprise SEO. Not only do enterprise websites have much larger budgets for reaching massive scale on their outreach link building campaigns , they, in many cases, already have decades of links and content that have stood the test of hundreds of search engine updates and user scrutiny.

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Why Startup Digital Marketing is More Difficult Than Ever

seo.co

Having worked with literally thousands of clients from startups to Fortune 500 companies, we have been the recipients of a great deal of hands-on know-how when it comes to SEO. I don’t say that to boast, but to underscore there is a big difference between startup SEO and enterprise SEO. Backlink Catch-up. Organic gro.

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June 2018 B2B Blog Post Round-Up

Zoominfo

Consider these statistics: Companies that have an ABM strategy in place generate 208% more revenue for their marketing efforts than companies that don’t use an ABM strategy ( source ). So, like many companies, ZoomInfo decided to give ABM a shot. Don’t believe us? Continue reading. Modern marketers live and breathe data.

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Nine brands innovating customer-centric retailing today

ClickZ

We look at case studies from the likes of Nike, Amazon, Nordstrom, Burberry, IKEA, etc. What defines the success of customer-centric companies? They invest in technology (startups, trending technologies – IoT, VR, AI, and data). Earth’s most customer-centric company” using data. Key takeaways for retailers.

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Life in the Post-Pandemic Era. Part 2: The Ubiquitous Workplace

Biznology

The Black Plague killed 60 percent of the European and Asian populations in the Dark Ages before it burned itself out for many years. What new doors will open and who will be the early winners in this coming Golden Age? It is already public and on the cusp of its 10th birthday, so it’s not even a hot little startup.

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What Capabilities Should Be Built into Your Voice Search Strategy?

Content Standard

With more than one-third of Americans saying they use voice assistants at least once a month, according to a 2019 eMarketer report , companies looking to future-proof their marketing plans should consider investing in voice search—to a degree that makes sense for their respective business models, of course.