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10 Strategies to Harness the Power of AI and Beyond in Sales

Lead Forensics

Get ready to leverage data-driven insights, improve forecasting accuracy, and become a sales superstar in the age of AI. Craft Personalized Outreach with AI-Powered Insights (5x More Likely to Convert) Understanding your leads’ needs and preferences is crucial for building rapport and securing meetings.

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18 Affiliate Marketing Statistics 2023 All Marketers Must Know

Optinmonster

More Than 80% of Brands Use Affiliate Marketing Programs A study by Rakuten/Forrester Research found that 8 out of every 10 brands (which is 80%) use affiliate marketing programs. That’s because it helps businesses reach more people, drive leads, and boost sales, all without spending much money on hiring a marketing company.

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Channel, partner, and ecosystem tech is one of the hottest categories in martech today

chiefmartech

Jay McBain , formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel, and ecosystem technology. I first came across Jay’s work with his 2017 landscape , where he’d mapped 83 companies across 8 categories of “channel” related software. Universities.

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Why marketers should care about consumer privacy

Martech

Privacy in marketing is all about data — specifically, an individual’s personal, identifiable or aggregate data and how companies collect it, use it, share it and forget it. To tell a company to stop using it. To tell a company to stop using it. To control who has access to it. To have it deleted if they want.

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New technologies are transforming the insurance industry — here’s how to innovate now

Salesforce Marketing Cloud

The simple answer: Insurtech is any new insurance technology that helps to uplevel aging systems and propel digital innovation. When an insurance company says it is adapting insurtech or a startup enters the insurtech market, they aim to create customer experiences that rival the best of retail. Insurtech is now a must-have.

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Summit or Bust: 5 Reasons You Can’t Miss Marketing Nation Summit

Adobe Experience Cloud Blog

I’m not going to say you haven’t, but there really is only one industry event for anyone that’s marketing in this transformational age. Here are a few that I’m particularly excited about: Embrace Customer-Centric Measurement To Optimize Business Performance— Rusty Warner, Principal Analyst, Forrester. This one’s for you!

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11 AI Predictions in Sales for the Next Year [Data + Expert Tips]

Hubspot

Finally, 72% confessed they could build rapport faster after implementing AI. 11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. Outgrow ’s research claims that companies saw a 67% increase in sales after implementing chatbots.