Age According to Technorati, 65% of bloggers around the world fall between the ages of 18-44.  The Building Blocks of the Blogosphere When it comes to technology, blogging is an interesting discussion to host. As such, writing is not enough to build desired audiences and desired outcomes. Perhaps most important, but third in this study, blogging positions its financiers and the company they represent as thought leaders. Personally, I believe the answer lies in the nature of circumstances. If drinking from the glass, it is then half empty. The weapon of choice? MORE >>

The companies use secret algorithms that go beyond simple numbers of followers — which can be bought in bulk — or friends or fans, and count retweets, the number of links clicked, and even how influential one’s followers are, among other indicators. The company, which was founded in 2008, recently raised $8.5 As Advertising Age wrote in September: “Need a Reservation? Holsinger said the company has 40 similar promotions waiting to launch, including one for the new BlackBerry tablet PlayBook: “We’re giving those to 100 super-high-scoring people before they come out.’’. MORE >>

This weeks Fave Five posts include the age old marketing ROI question but now for social media, recent marketing layoffs at P&G, the City of Toronto not letting employees use Facebook and some other social media treats that may be of interest. The fact is many companies cannot measure marketing AND sales ROI properly. This was a crowdsourcing study where Amazon’s Mechanical Turk was used as the platform to have “the crowd” analyse 43,000 tweets and rate them. 5) The Social Media Measurement Imperative: Building Business Value | Source: eMarketer. MORE >>

I was very excited when Wikibrands : Reinventing Your Company in a Customer-Driven Marketplace popped onto my radar in the Spring. His introduction promises to replace the Four P’s and traditional brand marketing with a new paradigm for the digital age. The FLIRT (focus, language, incentives, rules and tools) elements that build a wikibrand are really the meat of this book. Even in the digital age that’s a pretty big range. m a big fan of Don Tapscott and this book distils some of the brand research his team has slogged through over the years. Seriously? MORE >>

Fox kicks off as guest speaker, telling about his diagnosis with Parkinson’s Disease at the age of 29 and how it sparked his interest in the Internet. The Social Business platform that IBM is building has these components: Social networking. demo show how a website manager can use a tablet to change a company website to deliver an optimized experience on any platform. division within the company wanted to take advantage of the knowledge and expertise distributed throughout the company’s worldwide operations. Michael J. “This is rethinking. MORE >>