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Redefining Branding in The Digital Age

Webbiquity

As branding evolves to keep pace with consumers and B2B buyers in the digital age, there are four pillars on which companies need to base their branding. To succeed, brands need to redefine their branding for the digital age by focusing on three essential domains: Brand identity and unique selling proposition (USP). These are: Brand.

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Conversational AI: Simplifying Customer Experience in the Digital Age

Webbiquity

The post Conversational AI: Simplifying Customer Experience in the Digital Age appeared first on B2B Marketing Blog | Webbiquity. Visit her profile on LinkedIn.

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Reinventing Marketing in the Age of Disruption

Webbiquity

The post Reinventing Marketing in the Age of Disruption appeared first on B2B Marketing Blog | Webbiquity. Collins holds a BA degree in Communications from Rowan University in New Jersey. You can connect with him on Twitter or LinkedIn.

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37 Sensational Facts and Stats About the Seven Most Popular Social Networks

Webbiquity

Women aged 35-64 are significantly more likely to click on Facebook ads than any other age/gender cohort. More than half (55.2%) of Facebook’s total advertising audience is between the ages of 18 and 34. But the fastest growing cohort is older users, particularly men over age 45, up more than 20% in the past year.

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12 Fascinating Facts About Global Internet Use in 2021

Webbiquity

81% of all people on earth are under the age of 50. 97% of global Internet users aged 16 to 64 own a smartphone. 88% are under the age of 50. Internet users aged 16 to 64, globally, spend an average of nearly seven hours per day online ( three hours 40 minutes of mobile access, three hours 16 minutes desktop).

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Book Review: Marketing in the Age of Google

Webbiquity

That’s the contention of Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy by Vanessa Fox, formerly Google’s search engine spokesperson responsible for communicating how Google’s search algorithm works to website owners. But is it reasonable to say that search has changed everything ?

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15 (More) Fascinating Facts About Internet and Social Media Use in 2021

Webbiquity

98% of Internet users (globally, aged 16-64) say they use conventional search engines (the other 2% likely didn’t understand the question). Just 29% of males aged 25-34 say they are worried about how companies use their personal data. Almost three-quarters (73.6%) of all social media users are between the ages of 18 and 44.