The Point

JULY 30, 2019

In Defense of Demand Generation in the Age of #ABM Click To Tweet. The post In Defense of Demand Generation in the Age of ABM appeared first on The Point. Whether it’s intent data or BANT-qualified cost per lead (CPL) programs, demand gen has become a race to the next short cut. If only it were that easy.

Demand Generation Agencies 140

Demand Generation Agencies Demand Generation Account Based Marketing ABM 140

The Point

JULY 18, 2014

Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing.

Forrester 100

Forrester Work Management Content Marketing Demand Generation Agencies 100

The Point

JUNE 24, 2022

The sudden, wholesale transition to remote work and virtual teams has only accelerated trends that were evident pre-COVID, led by younger generations of digital consumers who brought their buying preferences to the office (even if that office is now their living room).

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

The Point

MAY 30, 2014

In contrast, Ad Age reports that even though five years ago, agencies were already earning 25% of their revenues through digital, the rate at which that percentage is climbing is significantly slower than the equivalent growth of digital marketing budgets within their tech clients. Can agencies morph to compete in today’s digital marketplace?

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 100

The Point

JULY 27, 2018

It’s ironic then, that in an Age of Account-Based Marketing (ABM) and Intent Data and IP-based Advertising, when B2B marketers are looking for any short cut possible to find, meet, engage, and close the prospect who is ready to buy, that high bar offers are more and more popular.

Account Based Marketing 100

Account Based Marketing Campaigns Multi-Channel Demand Generation Agencies 100

The Point

MARCH 7, 2014

Wouldn’t you suppose, in this day and age, that just maybe I could have a mobile app point me in the right direction? Make recommendations based on the age group of our party and what kind of rides we say we like. Eventually, we had to waylay a Disneyland employee for help. Sorry, not so much. Weather forecasts.

Mobile Advertising 100

Mobile Advertising Mobile Marketing Marketing & Strategy Paper 100

The Point

JUNE 17, 2016

In the digital age, all that has changed. In the days of Mad Men, advertising clients wouldn’t dream of writing their own copy. Advertising was about big ideas, big concepts, and crafting that story was left to the professionals. With rare exceptions, “big idea” marketing is regarded as a quaint anachronism, especially in the B2B world.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Advertising Agencies Copywriting 100