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Authenticity in The Age of AI

Marketing Insider Group

In this post, we’ll explore the challenges associated with being authentic in the age of AI, as well as strategies for integrating AI into content marketing teams. The post Authenticity in The Age of AI appeared first on Marketing Insider Group. But how can we ensure that AI-driven content is used responsibly?

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Redefining Branding in The Digital Age

Webbiquity

As branding evolves to keep pace with consumers and B2B buyers in the digital age, there are four pillars on which companies need to base their branding. To succeed, brands need to redefine their branding for the digital age by focusing on three essential domains: Brand identity and unique selling proposition (USP). These are: Brand.

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Ethical marketing: Building trust and consumer engagement in the digital age

SmartBrief - Marketing

In the digital age where information is abundant, consumers are skeptical of what they are told and want to see the proof before investing their dollars and loyalty. The post Ethical marketing: Building trust and consumer engagement in the digital age appeared first on SmartBrief.

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Marketing in the Age of Disruption

Marketing Insider Group

So, what’s the answer to marketing in the age of disruption? In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve. What Should Marketers Do to Connect with Customers in an Age of Disruption?

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science.

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Skate to Where the Puck is Going: B2B Marketing in an Age of Digital-First Marketing

Marketing Insider Group

This has never been truer in an age of digital-first B2B marketing. Webinars show no signs of losing value and importance in an age of digital-first marketing. The post Skate to Where the Puck is Going: B2B Marketing in an Age of Digital-First Marketing appeared first on Marketing Insider Group.

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Riding the AI tsunami: Harnessing creativity and efficiency in the digital age 

Martech

The post Riding the AI tsunami: Harnessing creativity and efficiency in the digital age appeared first on MarTech. Get MarTech! In your inbox. Business email address Subscribe Processing.

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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature.

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A New Age of Hybrid Leadership

Speaker: Renee Thomas and Alexis Barone, Wrike Team

There are many myths surrounding the idea of remote work: it will cause laziness, procrastination, ineffective communication, lack of motivation, and employee burnout. As pervasive as these myths were, 2020 swiftly kicked them all out the door.

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Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

Operationalize for the digital age. In this webinar with Mat Zucker, Prophet’s head of content strategy, an author, copywriter and practitioner, you’ll learn to: Start with the foundational building blocks of brand story and verbal branding. Engage with signature content opportunities. August 7 2018 9:30 AM PDT 12:30 PM ET 5:30 PM GMT

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Why B2B Contact and Account Data Management Is Critical to Your ROI

The digital age has brought about increased investment in data quality solutions. 64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information.