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The Importance of Brand Integrity in the Digital Age

Synecore

Though it didn’t come to broken chairs or fisticuffs, the whole episode reminded me of how much brand integrity matters in the digital age. It is this kind of holistic integration, both internally (operational) and externally (customer facing), that is the number one hallmark of success in the digital age. A few weeks back, I was involved in a minor dust up at a local bar.

Aging 102

Industrial Marketing in the Age of the Customer

Industrial Marketing Today

Let me give credit where credit is due, I first heard the phrase “The Age of the Customer” from Forrester Research. Inbound Marketing Industrial Marketing Sales Strategies Age of the customer Conversions Digital marketing It has a nice ring to it and IMO, [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Aging 54

The 5 hottest marketing jobs in a digital age

grow - Practical Marketing Solutions

Illustration courtesy Toothpaste for Dinner The post The 5 hottest marketing jobs in a digital age appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post The 5 hottest marketing jobs in a digital age appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. think we can see a glimpse of the future with Google. Rates should be going up.

Aging 103

The Changing Role of Marketing in the Mobile Age

CMO Essentials

The post The Changing Role of Marketing in the Mobile Age appeared first on CMO Essentials. There has never been a more exciting time to be an online consumer. We can do more things online than we ever imagined: watch the latest episodes of our favorite TV shows, listen to virtually any album ever released, buy a car, plan a trip, pay taxes, get financial advice, or plan a wedding.

Aging 93

Evangelizing a Content Marketing Program

percent of people aged 25–34 are expected to. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 4 II. Why This Guide 6 III. of marketing legend.

The age old love hate relationship between marketing & sales

Salesfusion

The post The age old love hate relationship between marketing & sales appeared first on Salesfusion. Marketing Automation

Aging 58

Are You Prematurely Aging Your Case Studies?

Stories that Sell

Specific dates – particularly years – can age a case study unnecessarily. During a workshop I attended in LA last spring on oral storytelling, we discussed the elements that signal the beginning of a story. It’s back to journalism 101 with who, what, when and where. But there’s a challenge with the “time” in customer case studies.

How to Stay Focused in the Age of Distractions [Infographic]

Hubspot

While most of those "survivalist" reality TV shows -- like Survivor and Naked and Afraid -- send contestants to exotic, tropical locations, the producers of those shows are really missing out on an exceptionally chaotic destination: the office. And one of the most intimidating? The dreaded distraction. Tweets. Facebook messages. Texts. Snapchats. Office distractions are everywhere.

Aging 48

The Age of the Unicorns

LeanData

The Age of the Unicorns. The unicorns of mythology were creatures believed to possess magical powers. They were rare and seldom seen. The unicorns of Silicon Valley travel in herds and seem to be everywhere. They are the business world’s version of the Kardashians – constantly in the public eye. When the term was coined in 2013, they still were relatively uncommon. Not anymore. Tweet this.

Aging 30

Content Methodology: A Best Practices Report

Behavior triggers take precedence over demographics Instead of looking at traditional group definitions such as age group, household. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. According.

A content marketing framework for the digital age

grow - Practical Marketing Solutions

Youtility is packed with data and examples that set forth an unsettling new path for content marketing in the digital age. Youtility is packed with data and examples that set forth an unsettling new path for content marketing in the digital age. If you’re a regular reader of {grow} you’ll know that I’m a big fan of Jay Baer. thought this was bold and honest.

Aging 99

How to earn customer loyalty in the age of chat

Biznology

The post How to earn customer loyalty in the age of chat appeared first on Biznology. “You’ve just become my favorite airline.”   Any business that succeeds in getting a customer to declare love for its brand has just converted an ordinary customer into a loyal customer. You see, an ordinary customer simply buys your products or services, likely based on price for value. ” Wait. What?!

Defining Corporate Listening In the Online Age

Biznology

Photo credit: Wikipedia. If you have been paying attention there is a pattern to my posts here at Biznology in the recent past. It’s It’s quite simple. I am writing about listening in the corporate world. It’s It’s not a new concept. Well, maybe it is. You may see listening in a corporate setting as something that happens between co-workers. Sounds daunting doesn’t it?

Aging 70

Digital Display Advertising in the Data Analytics Age (with Jennifer Davis, VP Marketing and Product Strategy at Planar Systems)

Crimson Marketing

Jennifer shares how cameras attached to displays are capturing data about number of viewers, duration of access and even gender and age of viewers. The post Digital Display Advertising in the Data Analytics Age (with Jennifer Davis, VP Marketing and Product Strategy at Planar Systems) appeared first on. marketing is one of the flippers and sales is the other.”.

Content Marketing Playbook: Strategy and Roadmap

What is the age, gender, education background, etc. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Adopting a Winning Perspective 7 III. Identifying Your Audience 13 IV.

2015: The Golden Age of Social Media in China

WindMill Networking

2015: The Golden Age of Social Media in China by Olivier Verot - Maximize Social Business. Related Stories 2015: The Golden Age of Social Media in China - Enclosure 10 Tips to Market Your Brand on WeChat - Enclosure 10 Tips to Market Your Brand on WeChat. In China, 2014 was the year that social network popularity decreased, but it’s a different story for 2015. Olivier Verot.

Aging 44

Understanding the Age Gap is Important in Digital Marketing for Industrial Companies

Industrial Marketing Today

If you are using digital marketing (You are, arent you?) to market your industrial company, its products and services, then you need to understand the importance of the age gap and its impact on digital media usage. Im sure you have read many of the dire headlines about the critical skills gap in the industrial [.] The post Understanding the Age Gap is Important in Digital Marketing for Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. Please click on the headline to read the full article.

The Rise of Intelligent Organizations in the Age of SaaS 3.0

Captora

The post The Rise of Intelligent Organizations in the Age of SaaS 3.0 A SaaS 3.0 company, such as Captora, faces a much more challenging technological landscape than past SaaS companies due to the breadth of its offering and complexity of the underlying supporting platform. This new challenge can only be met with a new type of engineering organization – an Intelligent Organization.

Aging 85

Social Buyerology: Understanding Buyers in the Social Age

Tony Zambito

The pendulum has been swinging rapidly during the past two years with respect to understanding buyer behavior and interactions in the social age.     This discipline is called Social Buyerology which is centered on understanding buyers in the social age.  Image by aafromaa via Flickr.   Why do some work and others do not remain a puzzle. Related articles.

Aging 95

Does brand marketing still matter in the digital age?

Biznology

These are big questions that every business must face in the digital age, but we do want to help you solve them. Photo credit: DavidErickson. Most of you know that Biznology is all about digital marketing, which is a nice hot topic to cover. And you’ll be forgiven if you think that all this focus on shiny new marketing techniques leave little room for the tried and true.

Aging 73

Even in the Digital Age, Why Direct Mail Is Still a Viable Marketing Tactic

Modern B2B Marketing

Even in the Digital Age, Why Direct Mail Is Still a Viable Marketing Tactic was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Even in the Digital Age, Why Direct Mail Is Still a Viable Marketing Tactic appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. It’s so ingrained in life that consumers ritualize it.

Mail 61

The Age of Gurus. A {growtoon}.

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Mars Dorian   describes himself as a creative marketeer with a moon-melting passion for human potential and technology. You can follow his adventures at  www.marsdorian.com/. Tweet. growtoons

Aging 55

Exceed Customer Expectations In The New Age Of Personalization

B2B Marketing Insider

The age of personalization is here and you are either matching demands of consumers or encouraging them to do business elsewhere. The post Exceed Customer Expectations In The New Age Of Personalization appeared first on Marketing Insider Group. Further, only 7% say their companies actually do […]. Marketing Strategy

Aging 20

OMI Webcast: Rethinking SEO in an Age of Semantic Search

Synecore

You can learn more of what Chris has to say about semantic search by checking out his complete webcast, From Strings to Things: Rethinking SEO in an Age of Semantic Search, part of OMI''s Learn Digital and Social Media Strategies Summit , an online event held between November 11th-22nd. Are search engines starting to think like humans? Does the mean we’re finally saying goodbye to keywords?

Marketing’s Role in the Age of the Customer

Lattice

In fact, Forrester thinks this age of the customer is a 20-year business cycle, and that this power shift towards customer will continue for a while. The post Marketing’s Role in the Age of the Customer appeared first on Lattice Engines. Over the past few years there has been a power shift in the B2B space, away from marketing and sales teams and toward the customer.

From The Information Age To The Connected Age " GigaOM

Buzz Marketing for Technology

From The Information Age To The Connected Age. Maybe instead of getting tangled up in discussions of what’s web 1.0 vs. web 2.0 vs. web 3.0, we might look instead at another shift: how the web enables us to move from one era into another, from the Information Age to the Connected Age. Knowledge Worker (Information Age) vs. Web Worker (Connected Age).

Aging 52

Analytics In The Age of Mobile: 5 Ideas To Track Your Success

B2B Marketing Insider

We live in the age of mobile, there is no doubt about this. The post Analytics In The Age of Mobile: 5 Ideas To Track Your Success appeared first on Marketing Insider Group. Mobile analytics are the new focus point for marketing. Within 2017 more than 63,4% of mobile phone users will access online content through their devices. Content Marketing analytics mobile analytics

Aging 44

B2B Product Marketing Tips in the Age of the Customer

Kapost

Let that sink in for a minute.  In the Age of the Customer, the best B2B product marketers are keenly aware of the convergence of understanding buyer personas and building content specifically targeted at those buyer’s needs. The post B2B Product Marketing Tips in the Age of the Customer appeared first on Kapost Content Marketing Blog. Here’s what the had to say. How so?

Aging 26

Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate

Hubspot

The marketing industry has always been obsessed with the quality vs. quantity debate. Should you create more content of a lower quality or less content of a higher quality? In an ideal world, the answer would always be less content of a higher quality. You’d spend lots of time research and writing every post, then when you published it, the whole internet would notice. Our Metrics. FAQs] ). Email.

Aging 60

Why Your Memory Sucks: The Science of Remembering in the Internet Age

Hubspot

Take a second and think about the three most important people in your life. Got 'em? Okay, now here's a quiz: Do you know all three of their phone numbers off the top of your head? If yo u don't , you're not alone. W hy waste brain space memorizing phone numbers when you can look them up on your cell phone whenever you want, right? Now, we outsource memory to technology and the internet. But how?

Aging 58

Who Will Lead Healthcare Content Marketing out of the Dark Ages?

Content Standard

And as many have noted, Ad Age most recently, the healthcare industry is one of the last to adopt a customer-centric mindset. The post Who Will Lead Healthcare Content Marketing out of the Dark Ages? Most people don’t use “diapers” and “healthcare marketing” in the same sentence, but thanks to a chance encounter, I do. trillion annually on healthcare.

Aging 40

This Week in Content Marketing: Why the New Golden Age of Marketing Is Now

Junta 42

McKinsey Says We’re at the Dawn of Marketing’s New Golden Age (4:02): A new report from McKinsey makes a compelling case for marketing’s resurgence, outlines a number of mega-trends that will influence its growth, and encourages CEOs to update their thinking. The post This Week in Content Marketing: Why the New Golden Age of Marketing Is Now appeared first on Content Marketing Institute.

Aging 56

Period Piece: How Feminist Brands Are Using Storytelling to Upend Age-Old Taboos

Contently

The post Period Piece: How Feminist Brands Are Using Storytelling to Upend Age-Old Taboos appeared first on The Content Strategist. Miki and Radha Agrawal didn’t plan on disrupting the feminine hygiene industry when they entered a three-legged race. All they wanted to do was win. And the identical-twin soccer stars were well on their way—until Radha felt blood dripping down her leg.

Aging 37

2015 : The Influencer Marketing in the Digital Age

WindMill Networking

Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | 2015 : The Influencer Marketing in the Digital Age by Raymond Morin - Maximize Social Business. The accelerating way of change to the new social science of marketing In recent years, the concept of influence in social media marketing has evolved very quickly. Leaders now understand the importance of using content to stand out. Raymond is a francophone author and speaker who has 20 years experience acting as a senior strategic consultant and coach for organizations, SMBs and independent professionals. Social Media Influence

Industrial Age Thinking Thwarts Potential of Internal Social Nets

Paul Gillin

About 15 years ago the CEO of the company where I worked decided that it was important that employees should learn to use the technology they were writing about. He asked my business unit to build a computer lab that employees could use at any time to play and experiment. There was even a NeXT machine. The lab was christened with fanfare and highlighted in the company newsletter. Factory Thought.

Aging 65

The ethics of data: human truths and dignity in the digital age

i-Scoop

We live in the age of the customer and we live in the age of data. guess there must be a link between both. There sure is. People like to be valued and served in a way that takes their true needs into account. They like to be respected. What does this have to […].