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The Importance of Brand Integrity in the Digital Age

Synecore

Though it didn’t come to broken chairs or fisticuffs, the whole episode reminded me of how much brand integrity matters in the digital age. It is this kind of holistic integration, both internally (operational) and externally (customer facing), that is the number one hallmark of success in the digital age. A few weeks back, I was involved in a minor dust up at a local bar.

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The 5 hottest marketing jobs in a digital age

grow - Practical Marketing Solutions

Illustration courtesy Toothpaste for Dinner The post The 5 hottest marketing jobs in a digital age appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post The 5 hottest marketing jobs in a digital age appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. think we can see a glimpse of the future with Google. Rates should be going up.

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Welcome To The Age Of Ad Blocking

B2B Marketing Insider

Adobe and PageFair found that ad-block users are typically younger, tech savvy, and are more likely to use ad blockers than any other age groups. 41% of all the respondents surveyed between the ages of 18 and 29 years old said they use ad blockers. The post Welcome To The Age Of Ad Blocking appeared first on B2B Marketing Insider. So go get ’em! Help Me Get Rid Of Ads. �.

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The age old love hate relationship between marketing & sales

Salesfusion

The post The age old love hate relationship between marketing & sales appeared first on Salesfusion. Marketing Automation

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Evangelizing a Content Marketing Program

percent of people aged 25–34 are expected to. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 4 II. Why This Guide 6 III. of marketing legend.

Are You Prematurely Aging Your Case Studies?

Stories that Sell

Specific dates – particularly years – can age a case study unnecessarily. During a workshop I attended in LA last spring on oral storytelling, we discussed the elements that signal the beginning of a story. It’s back to journalism 101 with who, what, when and where. But there’s a challenge with the “time” in customer case studies.

The Age of the Unicorns

LeanData

The Age of the Unicorns. The unicorns of mythology were creatures believed to possess magical powers. They were rare and seldom seen. The unicorns of Silicon Valley travel in herds and seem to be everywhere. They are the business world’s version of the Kardashians – constantly in the public eye. When the term was coined in 2013, they still were relatively uncommon. Not anymore. Tweet this.

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A content marketing framework for the digital age

grow - Practical Marketing Solutions

Youtility is packed with data and examples that set forth an unsettling new path for content marketing in the digital age. Youtility is packed with data and examples that set forth an unsettling new path for content marketing in the digital age. If you’re a regular reader of {grow} you’ll know that I’m a big fan of Jay Baer. thought this was bold and honest.

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How to Stay Focused in the Age of Distractions [Infographic]

Hubspot

While most of those "survivalist" reality TV shows -- like Survivor and Naked and Afraid -- send contestants to exotic, tropical locations, the producers of those shows are really missing out on an exceptionally chaotic destination: the office. And one of the most intimidating? The dreaded distraction. Tweets. Facebook messages. Texts. Snapchats. Office distractions are everywhere.

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Content Methodology: A Best Practices Report

Behavior triggers take precedence over demographics Instead of looking at traditional group definitions such as age group, household. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. According.

Defining Corporate Listening In the Online Age

Biznology

Photo credit: Wikipedia. If you have been paying attention there is a pattern to my posts here at Biznology in the recent past. It’s It’s quite simple. I am writing about listening in the corporate world. It’s It’s not a new concept. Well, maybe it is. You may see listening in a corporate setting as something that happens between co-workers. Sounds daunting doesn’t it?

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How to earn customer loyalty in the age of chat

Biznology

The post How to earn customer loyalty in the age of chat appeared first on Biznology. “You’ve just become my favorite airline.”   Any business that succeeds in getting a customer to declare love for its brand has just converted an ordinary customer into a loyal customer. You see, an ordinary customer simply buys your products or services, likely based on price for value. ” Wait. What?!

Digital Display Advertising in the Data Analytics Age (with Jennifer Davis, VP Marketing and Product Strategy at Planar Systems)

Crimson Marketing

Jennifer shares how cameras attached to displays are capturing data about number of viewers, duration of access and even gender and age of viewers. The post Digital Display Advertising in the Data Analytics Age (with Jennifer Davis, VP Marketing and Product Strategy at Planar Systems) appeared first on. marketing is one of the flippers and sales is the other.”.

2015: The Golden Age of Social Media in China

WindMill Networking

2015: The Golden Age of Social Media in China by Olivier Verot - Maximize Social Business. Related Stories 2015: The Golden Age of Social Media in China - Enclosure 10 Tips to Market Your Brand on WeChat - Enclosure 10 Tips to Market Your Brand on WeChat. In China, 2014 was the year that social network popularity decreased, but it’s a different story for 2015. Olivier Verot.

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Marketing’s Role in the Age of the Customer

Lattice

In fact, Forrester thinks this age of the customer is a 20-year business cycle, and that this power shift towards customer will continue for a while. The post Marketing’s Role in the Age of the Customer appeared first on Lattice Engines. Over the past few years there has been a power shift in the B2B space, away from marketing and sales teams and toward the customer.

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Content Marketing Playbook: Strategy and Roadmap

What is the age, gender, education background, etc. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Adopting a Winning Perspective 7 III. Identifying Your Audience 13 IV.

Understanding the Age Gap is Important in Digital Marketing for Industrial Companies

Industrial Marketing Today

If you are using digital marketing (You are, arent you?) to market your industrial company, its products and services, then you need to understand the importance of the age gap and its impact on digital media usage. Im sure you have read many of the dire headlines about the critical skills gap in the industrial [.] The post Understanding the Age Gap is Important in Digital Marketing for Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. Please click on the headline to read the full article.

The Age of Gurus. A {growtoon}.

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Mars Dorian   describes himself as a creative marketeer with a moon-melting passion for human potential and technology. You can follow his adventures at  www.marsdorian.com/. Tweet. growtoons

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Social Buyerology: Understanding Buyers in the Social Age

Tony Zambito

The pendulum has been swinging rapidly during the past two years with respect to understanding buyer behavior and interactions in the social age.     This discipline is called Social Buyerology which is centered on understanding buyers in the social age.  Image by aafromaa via Flickr.   Why do some work and others do not remain a puzzle. Related articles.

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Even in the Digital Age, Why Direct Mail Is Still a Viable Marketing Tactic

Modern B2B Marketing

Even in the Digital Age, Why Direct Mail Is Still a Viable Marketing Tactic was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Even in the Digital Age, Why Direct Mail Is Still a Viable Marketing Tactic appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. It’s so ingrained in life that consumers ritualize it.

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OMI Webcast: Rethinking SEO in an Age of Semantic Search

Synecore

You can learn more of what Chris has to say about semantic search by checking out his complete webcast, From Strings to Things: Rethinking SEO in an Age of Semantic Search, part of OMI''s Learn Digital and Social Media Strategies Summit , an online event held between November 11th-22nd. Are search engines starting to think like humans? Does the mean we’re finally saying goodbye to keywords?

Exceed Customer Expectations In The New Age Of Personalization

B2B Marketing Insider

The age of personalization is here and you are either matching demands of consumers or encouraging them to do business elsewhere. The post Exceed Customer Expectations In The New Age Of Personalization appeared first on Marketing Insider Group. Further, only 7% say their companies actually do […]. Marketing Strategy

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B2B Product Marketing Tips in the Age of the Customer

Kapost

Let that sink in for a minute.  In the Age of the Customer, the best B2B product marketers are keenly aware of the convergence of understanding buyer personas and building content specifically targeted at those buyer’s needs. The post B2B Product Marketing Tips in the Age of the Customer appeared first on Kapost Content Marketing Blog. Here’s what the had to say. How so?

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The Rise of Intelligent Organizations in the Age of SaaS 3.0

Captora

The post The Rise of Intelligent Organizations in the Age of SaaS 3.0 A SaaS 3.0 company, such as Captora, faces a much more challenging technological landscape than past SaaS companies due to the breadth of its offering and complexity of the underlying supporting platform. This new challenge can only be met with a new type of engineering organization – an Intelligent Organization.

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Does brand marketing still matter in the digital age?

Biznology

These are big questions that every business must face in the digital age, but we do want to help you solve them. Photo credit: DavidErickson. Most of you know that Biznology is all about digital marketing, which is a nice hot topic to cover. And you’ll be forgiven if you think that all this focus on shiny new marketing techniques leave little room for the tried and true.

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The Age of Marketing Agencies: Are We Approaching The End?

B2B Ideas @ Work

The post The Age of Marketing Agencies: Are We Approaching The End? As someone who is currently employed by one, I’ll admit that I’m a little biased in this discussion, but let’s see if I can defend my bias: With all the expenses that your b2b business has, isn’t it slightly ridiculous to pay another company to do your marketing? appeared first on MLT Creative.

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Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate

Hubspot

The marketing industry has always been obsessed with the quality vs. quantity debate. Should you create more content of a lower quality or less content of a higher quality? In an ideal world, the answer would always be less content of a higher quality. You’d spend lots of time research and writing every post, then when you published it, the whole internet would notice. Our Metrics. FAQs] ). Email.

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Analytics In The Age of Mobile: 5 Ideas To Track Your Success

B2B Marketing Insider

We live in the age of mobile, there is no doubt about this. The post Analytics In The Age of Mobile: 5 Ideas To Track Your Success appeared first on Marketing Insider Group. Mobile analytics are the new focus point for marketing. Within 2017 more than 63,4% of mobile phone users will access online content through their devices. Content Marketing analytics mobile analytics

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Industrial Age Thinking Thwarts Potential of Internal Social Nets

Paul Gillin

About 15 years ago the CEO of the company where I worked decided that it was important that employees should learn to use the technology they were writing about. He asked my business unit to build a computer lab that employees could use at any time to play and experiment. There was even a NeXT machine. The lab was christened with fanfare and highlighted in the company newsletter. Factory Thought.

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Why Your Memory Sucks: The Science of Remembering in the Internet Age

Hubspot

Take a second and think about the three most important people in your life. Got 'em? Okay, now here's a quiz: Do you know all three of their phone numbers off the top of your head? If yo u don't , you're not alone. W hy waste brain space memorizing phone numbers when you can look them up on your cell phone whenever you want, right? Now, we outsource memory to technology and the internet. But how?

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Open Letter to the CxO: Can You Survive the Age of Integration and Collaboration?

Conversionation

This is the age of integration and without a collaborative, holistic and unified approach it simply doesn’t work, especially in a digital business reality. The Age of Integration and the connected and unified customer-centric imperative Let’s take a closer look from two perspectives: internal organization/management (the role of the CxO) and marketing. However, I do blog.

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2015 : The Influencer Marketing in the Digital Age

WindMill Networking

Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | 2015 : The Influencer Marketing in the Digital Age by Raymond Morin - Maximize Social Business. The accelerating way of change to the new social science of marketing In recent years, the concept of influence in social media marketing has evolved very quickly. Leaders now understand the importance of using content to stand out. Raymond is a francophone author and speaker who has 20 years experience acting as a senior strategic consultant and coach for organizations, SMBs and independent professionals. Social Media Influence

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This Week in Content Marketing: Why the New Golden Age of Marketing Is Now

Junta 42

McKinsey Says We’re at the Dawn of Marketing’s New Golden Age (4:02): A new report from McKinsey makes a compelling case for marketing’s resurgence, outlines a number of mega-trends that will influence its growth, and encourages CEOs to update their thinking. The post This Week in Content Marketing: Why the New Golden Age of Marketing Is Now appeared first on Content Marketing Institute.

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Who Will Lead Healthcare Content Marketing out of the Dark Ages?

Content Standard

And as many have noted, Ad Age most recently, the healthcare industry is one of the last to adopt a customer-centric mindset. The post Who Will Lead Healthcare Content Marketing out of the Dark Ages? Most people don’t use “diapers” and “healthcare marketing” in the same sentence, but thanks to a chance encounter, I do. trillion annually on healthcare.

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Re-thinking the future of TV in the Age of Binge

grow - Practical Marketing Solutions

Because of the way they are filmed, things get complicated when, for instance, child actors are involved and they have a growth spurt one year, ending up looking older than their screen age. They can largely avoid issues of aging, pregnancy, and departing actors. By Neicole Crepeau, Contributing {grow} Columnist. Our television viewing habits are changing dramatically!

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Age Is Just a Number: How to Be a Leader at Any Stage of Your Career

Hubspot

I have a confession to make: I used to be embarrassed by my age. I'm talking a gut-wrenching level of embarrassment to the point where I would either lie about my age or deny the person a response. And I don't mean I was a little bit embarrassed. Take Mark Zuckerberg, Marissa Mayer, and Amy Schumer for instance. Below are my tips for doing just that. 1) Understand the business.

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The ethics of data: human truths and dignity in the digital age

i-Scoop

We live in the age of the customer and we live in the age of data. guess there must be a link between both. There sure is. People like to be valued and served in a way that takes their true needs into account. They like to be respected. What does this have to […].

The Big Myth About Buyer’s Journey in the Digital Age

The Effective Marketer

Last week I attended a webinar presented by SiriusDecisions and Alinean titled “ SiriusDecisions Interview: Death of the B2B Sales Rep? ”. It basically reinforced some concepts I already knew and presented some new interesting stats from the research that SiriusDecisions has done recently. Here’s what you need to know about the content they presented: Don’t believe the 67% stat quoted everywhere.

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Period Piece: How Feminist Brands Are Using Storytelling to Upend Age-Old Taboos

Contently

The post Period Piece: How Feminist Brands Are Using Storytelling to Upend Age-Old Taboos appeared first on The Content Strategist. Miki and Radha Agrawal didn’t plan on disrupting the feminine hygiene industry when they entered a three-legged race. All they wanted to do was win. And the identical-twin soccer stars were well on their way—until Radha felt blood dripping down her leg.

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HBR and Marketo Team Up: The Marketing Org for the Digital Age

Modern B2B Marketing

On Oct 20 th we will release a white paper that addresses the essential question we are all asking: “How do I create the marketing organization of the digital age?”. I’ve seen some of the early findings, and while I don’t want to let the cat out of the bag, I can share a few central themes. It is a challenge. Small, nimble teams? Scrums? You name it, we have researched or tried it. S.O.S.

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