B2B Marketing Zone

Why a Facebook Company Page Makes You Less of a Dinosaur

B2B Marketing Traction

AUGUST 25, 2011

The largest group on Facebook are from 18 to 34 in age. Because those who spend time on Facebook either like or love the brand. And today over 750 million people spend time on Facebook.

Facebook

Facebook Paid Search Agency Companies Trade Show

4 Skills Your B2B Marketing Team Must Have

B2B Marketing Traction

MARCH 25, 2013

A great article in Ad Age , Four Talent Categories You Need to Win in a Connected World , prompted this blog post. This doesn’t mean that one marketing person has to have them all, but the person leading the team needs to understand and know the importance of each.

Planning

Planning B2B Marketing CMO Marketing & Strategy

5 Creative Ways B2B Marketers Can Use Twitter’s Vine

B2B Marketing Traction

JANUARY 31, 2013

Do you agree with the skeptics at Ad Age? ( Vine Causes Excitement, Skepticism in the Ad World , Ad Age. See the article below; leave it to the ad industry to be skeptical! ). Articles about Vine. What Makes Vine So Hot? by Chris Taylor, Mashable. 6 ways Vine’s six seconds may change Twitter by Doug Gross, CNN.

Creativity

Creativity B2B Marketing B2B Paid Search Agency

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

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Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

NOVEMBER 18, 2015

According to a Pew Research report , Instagram users have higher education, but the use is highest among people under 30 years of age (55%) and users have more of an even distribution of income. Pinterest users have higher incomes and education, and 70% are under the age of 50, pretty evenly distributed.

Enterprise Management

Enterprise Management Work Management B2B Marketing Marketing Management

Why B2B Marketing Buyer Personas Rule

B2B Marketing Traction

APRIL 20, 2010

You had a profile based on age, gender, income, ethnicity, and other factual data and you marketing to that profile. Marketing wasn’t just about age and income but also about behaviors, feelings and beliefs. Years ago it was considered a standard marketing practice to create marketing programs with demographics in mind.

Buyer Personas

Buyer Personas Rules B2B Marketing Psychographics

Thought Leadership is the New Black for B2B Marketers

B2B Marketing Traction

MAY 31, 2012

“Marketers have to realize that in the age of the customer, business buyers don’t “buy” your product; they “buy into” your approach to solving their problem. Even the new content marketing is not enough to generate successful results, says Ernst. Rather, B2B marketers need to take a stand to stand out.

B2B Thought Leadership

B2B Thought Leadership Thought Leadership B2B Marketing B2B

Marketers: Are You Going to Accept B2B Boring?

B2B Marketing Traction

AUGUST 2, 2013

I’m not talking demographics (age, income, education, etc.) It’s up to us B2B marketers to lead the way to un-boring B2B campaigns. The number one key to un-boring B2B campaigns is thoroughly understanding the target audience. Who are your customers? or merely psychographics (attitudes, behaviors) here. What is their story?

B2B Marketing

B2B Marketing B2B Psychographics Ideal Customer Profiles

Why Written Plans Improve Web Site Project Success

B2B Marketing Traction

FEBRUARY 5, 2016

What are their demographics (age, income, gender, etc.)? How many leads, how much awareness, what satisfaction level, how many users, what level of engagement? How will we accomplish these goals and objectives? The plan should include a discussion of the web site audience. Who are they? What colors do they like?

Planning

Planning Work Management Budget Programs Marketing Management

Spark New Results from Your B2B Marketing at Mid-Year

B2B Marketing Traction

JULY 1, 2015

Studies on the different generational traits can be really helpful in understanding what messages and what marketing will work best to reach different age audiences. There are always new studies coming out about new buying behavior, how we think and how attitudes are changing.

Planning

Planning B2B Marketing B2B Buyer Personas

4 Marketing Trends to be Thankful For

B2B Marketing Traction

NOVEMBER 23, 2010

Or, is it because we are in an age where more information (truth?) Today’s buyers see right through subterfuge and pretense. They want transparency. Is it because buyers have access to the truth – if they can only filter through all the information? is captured on TV, the Internet, in photos and in videos?

Paid Search Agency

Paid Search Agency Trends Work Management Marketing Management

B2B Marketers – It’s Time to Face Your Fear of Facebook

B2B Marketing Traction

JANUARY 20, 2011

of Facebook users are between the ages of 18 and 44. The percentage by age range breaks down as follows: Age 18-24 30.9% Age 25-34 22.3% Age 35-44 15.3% An online profile which includes age, sex and geographical information? or 33 million.

Facebook

Facebook Privacy Policies Ideal Customer Profiles Privacy

How to Write for the Web If You Were Born Before 1965

B2B Marketing Traction

JULY 23, 2014

And, please don’t be offended that I’ve singled out people of a certain age. To those of you who have weathered decades in business and are writing content for the web, congratulations! I’m a dinosaur like you. I had to retrain myself to not hit two spaces between every sentence when I typed for online use several years ago!

Social Media

Social Media Paper Internet Marketing Display

Is Monetization Killing Facebook?

B2B Marketing Traction

MARCH 1, 2013

Apparently, the specific decline is with younger people and on desktops, not mobile devices – according to Henry Blodget of Business Insider , “The declines are primarily attributed to age groups 12-17 and 18-24, which declined 42% and 25%, respectively.” ” This demographic is very oriented to mobile.

Facebook

Facebook Multi-Touch Attribution Mobile Advertising Psychographics

How To Make Sure Your Drip Marketing Campaigns Are Not Water Torture

B2B Marketing Traction

OCTOBER 1, 2009

Have you done not only a demographic (age, income, sex, title) but a psychographic (wants and needs, fears, personality) profile of your prospective customers? your prospects. Know your prospects. Do you know what tone your communications should have and what images and colors best appeal to your prospects?

Psychographics

Psychographics Campaigns Planning RSS

B2B Marketing Zone

B2B Marketing Traction

Why a Facebook Company Page Makes You Less of a Dinosaur

4 Skills Your B2B Marketing Team Must Have

Webinars

Trending Sources

5 Creative Ways B2B Marketers Can Use Twitter’s Vine

Webinars

Getting Visual with Your B2B Marketing: Pinterest or Instagram?

Why B2B Marketing Buyer Personas Rule

Thought Leadership is the New Black for B2B Marketers

Marketers: Are You Going to Accept B2B Boring?

Why Written Plans Improve Web Site Project Success

Spark New Results from Your B2B Marketing at Mid-Year

4 Marketing Trends to be Thankful For

B2B Marketers – It’s Time to Face Your Fear of Facebook

How to Write for the Web If You Were Born Before 1965

Is Monetization Killing Facebook?

How To Make Sure Your Drip Marketing Campaigns Are Not Water Torture

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