Anything Goes Marketing

DECEMBER 13, 2007

I came across a few interesting tips for your confirmation pages: Using Audio and Chat on Your Confirmation Pages In what seems like ages ago, I wrote a post about blogging while being stuck at airport. Well, here I am on the east coast and stuck at the airport due to this freezing rain.

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Anything Goes Marketing

APRIL 3, 2006

I'm very grumpy in my old age as well so expect me to shit on poor marketing camapigns that I come across. The concept of Anything Goes Marketing is simple: Don't let theories or best practices restrict you when it comes to marketing. Hey, it's my blog and I can do that.

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Anything Goes Marketing

JANUARY 21, 2009

Ok, that may be pushing things but they could have used my age for improved segmentation. Let me be specific MEN'S shaving gel. In fact they should know my previous purchases and use that data to promote relevant products.

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Anything Goes Marketing

JULY 18, 2007

So why should we even think about going back to the "stone age" of direct mail? Most likely the answer is cost as well as the belief that everyone reads and has easy access to email. Your online materials are also more easily measurable. Why Direct Mail? Because there is demand for it and it produces results!

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Anything Goes Marketing

FEBRUARY 12, 2007

While Old Spice is still trying to make itself look like the cool, "in" brand to appeal to a younger demographic, it's recently launched a new campaign that embraces that old, stuffy, "that's the type of stuff that my dad used in the dark ages" feeling that we all know. How are they doing it?

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Anything Goes Marketing

OCTOBER 29, 2006

You can do any one of the following things (and some of my own): Send a special offer for new subscribers Send a request for additional contact information for a mail-in offer Ask for additional lead qualification questions - eg: age, sex, purchase time frame, annual revenue (depends on whether it's B2B or B2C).

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