In a previous post, I discussed some fundamental shifts in thinking when it comes to marketing your business. Gone are the days of putting your message “out there,” like a giant billboard on the Interstate. Today, customers gather intelligence first and foremost from reviews of your business, and secondly from the experience they have with [.]. MORE >>

In the age of too much information (TMI) your content must: Get the Why I Should Care right up front. Today has been one of those days with too much information (TMI) from the start. I've finally cleared my email inbox, replying to all the stuff that can't wait. I've followed my new Twitter followers. And, you know what? Do that MORE >>

The occasion was a meeting about Emerging Technologies for the Silver Tsunami: Aging in Place through the use of Integrated Technology convened by the Massachusetts Technology Leadership Council at the Boston office of the British Consulate.  Bostonians refer to our city as the Hub.  Yet, today, I found reasons to believe otherwise. Cohen). MORE >>

If history is to be trusted, in 1748, a middle-aged Benjamin Franklin scribed a maxim that today is seemingly as elemental as his discovery of electricity.  In his Advice to a Young Tradesman, Franklin wrote, “Remember that time is money.”    With the current economic climate, who can question this wisdom? MORE >>

If these are still very typical phrases in your sales vocabulary, your tactics are a bit “old school” and today you will have a hard time reaching the new age customer. The New Age Customer can see right through the vendor trying to over impress. “Our proven ABC can leverage XYZ to maximize ROI.” MORE >>