Trending Sources

Is the Age of Apple over?

grow - Practical Marketing Solutions

One tech commentator said there was something missing from the recent Consumer Electronics Show: Nobody was saying they were the “next Apple of …” Paypal founder Peter Thiel told the New York Times that the age of Apple is over. Is the Age of Apple over? The post Is the Age of Apple over? By Mark Schaefer. The polish is off the Apple. Provocative? Sensational?

Aging 38

The Importance of Brand Integrity in the Digital Age

Synecore

Though it didn’t come to broken chairs or fisticuffs, the whole episode reminded me of how much brand integrity matters in the digital age. It is this kind of holistic integration, both internally (operational) and externally (customer facing), that is the number one hallmark of success in the digital age. A few weeks back, I was involved in a minor dust up at a local bar.

Aging 113

The 5 hottest marketing jobs in a digital age

grow - Practical Marketing Solutions

Illustration courtesy Toothpaste for Dinner The post The 5 hottest marketing jobs in a digital age appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post The 5 hottest marketing jobs in a digital age appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. think we can see a glimpse of the future with Google. Rates should be going up.

Aging 110

Welcome To The Age Of Ad Blocking

B2B Marketing Insider

Adobe and PageFair found that ad-block users are typically younger, tech savvy, and are more likely to use ad blockers than any other age groups. 41% of all the respondents surveyed between the ages of 18 and 29 years old said they use ad blockers. The post Welcome To The Age Of Ad Blocking appeared first on B2B Marketing Insider. So go get ’em! Help Me Get Rid Of Ads. �.

Aging 83

Are You Prematurely Aging Your Case Studies?

Stories that Sell

Specific dates – particularly years – can age a case study unnecessarily. During a workshop I attended in LA last spring on oral storytelling, we discussed the elements that signal the beginning of a story. It’s back to journalism 101 with who, what, when and where. But there’s a challenge with the “time” in customer case studies.

A content marketing framework for the digital age

grow - Practical Marketing Solutions

Youtility is packed with data and examples that set forth an unsettling new path for content marketing in the digital age. Youtility is packed with data and examples that set forth an unsettling new path for content marketing in the digital age. If you’re a regular reader of {grow} you’ll know that I’m a big fan of Jay Baer. thought this was bold and honest.

Aging 98

The Age of the Unicorns

LeanData

The Age of the Unicorns. The unicorns of mythology were creatures believed to possess magical powers. They were rare and seldom seen. The unicorns of Silicon Valley travel in herds and seem to be everywhere. They are the business world’s version of the Kardashians – constantly in the public eye. When the term was coined in 2013, they still were relatively uncommon. Not anymore. Tweet this.

Aging 30

Contently Named One of the 50 Best Places to Work in Media By Ad Age

Contently

Today, we received some vindication that we’re on the right track: Contently was named one of Ad Age’s 2016 Best Places to Work. So how did we make Ad Age’s list? The post Contently Named One of the 50 Best Places to Work in Media By Ad Age appeared first on The Content Strategist. Company News Contently News Ad Age Company Culture

Aging 22

Reputation Management in the Age of PRISM

Biznology

In the age of PRISM (and whatever else there is, both corporate, private, foreign, or even blacker-budget), personal and corporate online reputation management isn’t less essential (now that we live in a “what’s the use” sort of world) but even more essential. My assumption is that you’ve heretofore been drenched in statecraft, spycraft, and surveillance.

Aging 85

How to Stay Focused in the Age of Distractions [Infographic]

Hubspot

While most of those "survivalist" reality TV shows -- like Survivor and Naked and Afraid -- send contestants to exotic, tropical locations, the producers of those shows are really missing out on an exceptionally chaotic destination: the office. And one of the most intimidating? The dreaded distraction. Tweets. Facebook messages. Texts. Snapchats. Office distractions are everywhere.

Aging 48

Digital Display Advertising in the Data Analytics Age (with Jennifer Davis, VP Marketing and Product Strategy at Planar Systems)

Crimson Marketing

Jennifer shares how cameras attached to displays are capturing data about number of viewers, duration of access and even gender and age of viewers. The post Digital Display Advertising in the Data Analytics Age (with Jennifer Davis, VP Marketing and Product Strategy at Planar Systems) appeared first on. marketing is one of the flippers and sales is the other.”.

Understanding the Age Gap is Important in Digital Marketing for Industrial Companies

Industrial Marketing Today

If you are using digital marketing (You are, arent you?) to market your industrial company, its products and services, then you need to understand the importance of the age gap and its impact on digital media usage. Im sure you have read many of the dire headlines about the critical skills gap in the industrial [.] The post Understanding the Age Gap is Important in Digital Marketing for Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. Please click on the headline to read the full article.

Marketing’s Role in the Age of the Customer

Lattice

In fact, Forrester thinks this age of the customer is a 20-year business cycle, and that this power shift towards customer will continue for a while. The post Marketing’s Role in the Age of the Customer appeared first on Lattice Engines. Over the past few years there has been a power shift in the B2B space, away from marketing and sales teams and toward the customer.

Aging 35

The Age of Gurus. A {growtoon}.

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Mars Dorian   describes himself as a creative marketeer with a moon-melting passion for human potential and technology. You can follow his adventures at  www.marsdorian.com/. Tweet. growtoons

Aging 62

Social Buyerology: Understanding Buyers in the Social Age

Tony Zambito

The pendulum has been swinging rapidly during the past two years with respect to understanding buyer behavior and interactions in the social age.     This discipline is called Social Buyerology which is centered on understanding buyers in the social age.  Image by aafromaa via Flickr.   Why do some work and others do not remain a puzzle. Related articles.

Aging 88

OMI Webcast: Rethinking SEO in an Age of Semantic Search

Synecore

You can learn more of what Chris has to say about semantic search by checking out his complete webcast, From Strings to Things: Rethinking SEO in an Age of Semantic Search, part of OMI''s Learn Digital and Social Media Strategies Summit , an online event held between November 11th-22nd. Are search engines starting to think like humans? Does the mean we’re finally saying goodbye to keywords?

Even in the Digital Age, Why Direct Mail Is Still a Viable Marketing Tactic

Modern B2B Marketing

Even in the Digital Age, Why Direct Mail Is Still a Viable Marketing Tactic was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Even in the Digital Age, Why Direct Mail Is Still a Viable Marketing Tactic appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. It’s so ingrained in life that consumers ritualize it.

Mail 61

Defining Corporate Listening In the Online Age

Biznology

Photo credit: Wikipedia. If you have been paying attention there is a pattern to my posts here at Biznology in the recent past. It’s It’s quite simple. I am writing about listening in the corporate world. It’s It’s not a new concept. Well, maybe it is. You may see listening in a corporate setting as something that happens between co-workers. Sounds daunting doesn’t it?

Aging 67

B2B Product Marketing Tips in the Age of the Customer

Kapost

Let that sink in for a minute.  In the Age of the Customer, the best B2B product marketers are keenly aware of the convergence of understanding buyer personas and building content specifically targeted at those buyer’s needs. The post B2B Product Marketing Tips in the Age of the Customer appeared first on Kapost Content Marketing Blog. Here’s what the had to say. How so?

Aging 31

Who Will Lead Healthcare Content Marketing out of the Dark Ages?

Content Standard

And as many have noted, Ad Age most recently, the healthcare industry is one of the last to adopt a customer-centric mindset. The post Who Will Lead Healthcare Content Marketing out of the Dark Ages? Most people don’t use “diapers” and “healthcare marketing” in the same sentence, but thanks to a chance encounter, I do. trillion annually on healthcare.

Aging 49

CIO challenges in the age of digital transformation: analysis and outlook

i-Scoop

To say that CIOs didn’t understand the business in the past would be a big exaggeration. However, we can’t ignore that many CIOs weren’t involved in the business enough and looked too much at their role in “making things run”. As digital transformation became essential and each business really became an IT business, with among […].

Privacy in the Age of IoT: Is Your Content Marketing Strategy Transparent Enough?

Content Standard

The post Privacy in the Age of IoT: Is Your Content Marketing Strategy Transparent Enough? It’s an all-too-common set of circumstances: you’re driving away from home in a rush when you realize that you forgot to activate your home security system—and you aren’t sure if you closed the garage door. That’s the promise of the Internet of Things (IoT).

How to earn customer loyalty in the age of chat

Biznology

The post How to earn customer loyalty in the age of chat appeared first on Biznology. “You’ve just become my favorite airline.”   Any business that succeeds in getting a customer to declare love for its brand has just converted an ordinary customer into a loyal customer. You see, an ordinary customer simply buys your products or services, likely based on price for value. ” Wait. What?!

The Golden Age of B2B Marketing Is Here [UPDATE: One Year Later…]

bizible

A little over a year ago, Dave Rigotti, Head of Marketing at Bizible, wrote an article about why he thought it was the golden age of B2B marketing and why he was proud to be a B2B marketer. “We’re finally getting the tools and credit we deserve and it’s all thanks to the marketing technology revolution, especially marketing operations. Smart marketing is reliant on data. Pure and simple.

Industrial Age Thinking Thwarts Potential of Internal Social Nets

Paul Gillin

About 15 years ago the CEO of the company where I worked decided that it was important that employees should learn to use the technology they were writing about. He asked my business unit to build a computer lab that employees could use at any time to play and experiment. There was even a NeXT machine. The lab was christened with fanfare and highlighted in the company newsletter. Factory Thought.

Aging 69

The Age of Marketing Agencies: Are We Approaching The End?

B2B Ideas @ Work

The post The Age of Marketing Agencies: Are We Approaching The End? As someone who is currently employed by one, I’ll admit that I’m a little biased in this discussion, but let’s see if I can defend my bias: With all the expenses that your b2b business has, isn’t it slightly ridiculous to pay another company to do your marketing? appeared first on MLT Creative.

Aging 29

Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate

Hubspot

The marketing industry has always been obsessed with the quality vs. quantity debate. Should you create more content of a lower quality or less content of a higher quality? In an ideal world, the answer would always be less content of a higher quality. You’d spend lots of time research and writing every post, then when you published it, the whole internet would notice. Our Metrics. FAQs] ). Email.

The Rise of Intelligent Organizations in the Age of SaaS 3.0

Captora

The post The Rise of Intelligent Organizations in the Age of SaaS 3.0 A SaaS 3.0 company, such as Captora, faces a much more challenging technological landscape than past SaaS companies due to the breadth of its offering and complexity of the underlying supporting platform. This new challenge can only be met with a new type of engineering organization – an Intelligent Organization.

Aging 64

How the Information Age Has Forever Changed Marketers’ Lives

Content Standard

For marketers, the information age—and the technology supporting it—is like an office chair: After you’ve sat in it for while, you start to forget it’s holding you up. For all marketers in the information age, today’s technology allows us to test ideas without sacrificing budget, and ultimately gives us a seat at the leadership table. Marketing Marketing Technology

Aging 25

2015: The Golden Age of Social Media in China

WindMill Networking

2015: The Golden Age of Social Media in China by Olivier Verot - Maximize Social Business. Related Stories 2015: The Golden Age of Social Media in China - Enclosure 10 Tips to Market Your Brand on WeChat - Enclosure 10 Tips to Market Your Brand on WeChat. In China, 2014 was the year that social network popularity decreased, but it’s a different story for 2015. Olivier Verot.

Aging 41

Why Your Memory Sucks: The Science of Remembering in the Internet Age

Hubspot

Take a second and think about the three most important people in your life. Got 'em? Okay, now here's a quiz: Do you know all three of their phone numbers off the top of your head? If yo u don't , you're not alone. W hy waste brain space memorizing phone numbers when you can look them up on your cell phone whenever you want, right? Now, we outsource memory to technology and the internet. But how?

Aging 57

Re-thinking the future of TV in the Age of Binge

grow - Practical Marketing Solutions

Because of the way they are filmed, things get complicated when, for instance, child actors are involved and they have a growth spurt one year, ending up looking older than their screen age. They can largely avoid issues of aging, pregnancy, and departing actors. By Neicole Crepeau, Contributing {grow} Columnist. Our television viewing habits are changing dramatically!

Aging 75

Analytics In The Age of Mobile: 5 Ideas To Track Your Success

B2B Marketing Insider

We live in the age of mobile, there is no doubt about this. The post Analytics In The Age of Mobile: 5 Ideas To Track Your Success appeared first on Marketing Insider Group. Mobile analytics are the new focus point for marketing. Within 2017 more than 63,4% of mobile phone users will access online content through their devices. Content Marketing analytics mobile analytics

Are You Speaking To The New Age Customer?

Sales Prospecting Perspectives

If these are still very typical phrases in your sales vocabulary, your tactics are a bit “old school” and today you will have a hard time reaching the new age customer. As soon as the new age prospect sees an email with maximize, leverage, streamline, customize, comprehensive, blah, blah, and blah, they will most likely delete, trash, or spam you. I am constantly reminding myself and my reps that the best way to remove the fluff is to answer these top 3 questions: What is your product/service? “Our proven ABC can leverage XYZ to maximize ROI.”

Aging 59

12 SEO Trends 2017: Ranking in this Age of Semantic and Mobile Search

Spiralytics

Can you believe we're down to the last 2 months of 2016? Which means, it's time to reassess your SEO strategy and get your website ready for 2017.

Aging 24

The age of analytics: Competing in a data-driven world

Opentopic

To the contrary: earlier research may have given only a partial view of the ultimate impact. A new report from the McKinsey Global Institute (MGI), The age of analytics: Competing in. The post The age of analytics: Competing in a data-driven world appeared first on Opentopic. Big data’s potential just keeps growing. Taking full advantage means companies must incorporate analytics into their strategic vision and use it to make better, faster decisions. Is big data all hype? Brands & Marketers

Aging 14

Exceed Customer Expectations In The New Age Of Personalization

B2B Marketing Insider

The age of personalization is here and you are either matching demands of consumers or encouraging them to do business elsewhere. The post Exceed Customer Expectations In The New Age Of Personalization appeared first on Marketing Insider Group. Further, only 7% say their companies actually do […]. Marketing Strategy

Aging 25