chiefmartech

JANUARY 10, 2022

Instead, more and more big players have shifted to a strategy of Aggregation in Tech Stacks , channeling the rising tide of apps into common platforms either for a specific layer of the business tech stack (horizontal aggregation) or within a specific domain (vertical aggregation).

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Zoominfo

OCTOBER 15, 2020

This gets coupled with ZoomInfo’s expertise in matching, aggregating, scoring, and surfacing meaningful and actionable signals at accounts and its ability to surface the functional buyer with verified contact information. Intent data is a game-changer for organizations of every size, across every vertical, with every kind of budget.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

chiefmartech

NOVEMBER 21, 2022

I think of these as vertical aggregation and horizontal aggregation patterns, respectively, in matrixed tech stacks.). It’s partially a technical challenge, which is being addressed by a wide field of cloud-based automation and aggregation technologies.

Enterprise Management 103

Enterprise Management Aggregators Digital Transformation Work Management 103

Content4Demand

JULY 13, 2021

It can include both anonymous and known visitor data, but it’s typically considered richer data because it doesn’t rely on aggregate views of outside sources. This data is helpful for ad retargeting and can guide you toward the kind of content you should be distributing to specific verticals or particular accounts.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

chiefmartech

FEBRUARY 28, 2022

Vertical and horizontal aggregation platforms , which I’ve been writing a lot about lately, provide the technical capability to build such a simultaneously open and well-structured architecture.

Work Management 130

Work Management Correlation Aggregators Verticals 130

ClickZ

JUNE 19, 2023

By aggregating data – rather than having multiple views – it is aimed to help you better understand the online user journey. This method gives you the ability to understand your marketing, content, and website performance operations at a granular level.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

Webbiquity

JANUARY 28, 2016

What role should content aggregation play in your B2B blogging strategy? How can B2B marketers capitalize on aggregation as part of their overall content marketing strategy? What value does content syndication provide to B2B bloggers? And what exactly is web presence optimization ?

Aggregage 100

Aggregage Curation Aggregators B2B 100

Parse.ly

MARCH 18, 2021

The “Other” category above refers to content aggregators, like Google, News Break, Flipboard, and SmartNews. Arendt found that non-Google, niche aggregators saw significant growth in 2020 which is likely because audiences are looking more and more for focus and personalization.

Content 105

Content Aggregators Webinar Metrics Verticals 105

Litmus

NOVEMBER 18, 2022

Our email client market share stats are pulled from over a billion email opens, anonymously collected, and aggregated with Litmus Email Analytics from August 1-October 31, 2022. It highlights global trends across all industries and verticals. Where did we get all this data?

Privacy Protection 85

Privacy Protection Email Marketing Trends Privacy 85

Directive Agency

MARCH 15, 2022

You can use LTV to compare different industries or verticals to see which industry/vertical has the best value to your organization. And to the right of that, select the field you want to aggregate. Most of the time, this is going to be the “Amount” field, but you may use a custom field here that you want to aggregate instead.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Lead Scoring Aggregators 52

Anteriad

MARCH 27, 2023

We worked closely with ServiceNow to deeply understand their audience to create an ABM demand generation model across 10 product lines, 4 industry verticals, and 13 target audiences. Successes like these come from aggregating insights big and small.

Multi-Touch Attribution 52

Multi-Touch Attribution Lead Ranking Aggregators Verticals 52

Kevin Indig

MAY 29, 2023

YMYL Google doesn't show SGE for YMYL queries (Your Money or Your Life verticals like finance, health or legal) every time. Second, query refinements and vertical search tabs seem to share the same space. Down the road, I expect Google to offer sponsored slots in this list and monetize product searches further.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

ClickZ

JUNE 6, 2020

Content sits at the heart of all sales and marketing verticals and as several business heads face a variety of conundrums: . According to Gartner , only 1 in 25 CIOs reported applying AI in their business verticals. Automate content curation by assisting with content filtering and aggregation. Are we creating valuable content?

B2B Marketing 140

B2B Marketing Paid Search Agency Content Marketing B2B 140

Litmus

AUGUST 11, 2022

Our email client market share stats are pulled from over a billion email opens, anonymously collected, and aggregated with Litmus Email Analytics from July 1-31, 2022. It highlights global trends across all industries and verticals. Where did we get all this data?

Privacy Protection 129

Privacy Protection Email Marketing Planning Privacy 129

B2B Marketing Directions

NOVEMBER 12, 2023

"Topline Report" - This report provides response data at the aggregate level for all survey questions.

CMO 70

CMO Customer Surveys Research B2B 70

Moz

DECEMBER 9, 2019

This knowledge has been invaluable in understanding which publications have the best reach and authority to other known vertical/niche experts, allowing you to share your own authority within these readership communities. Sufficiently large penetration in readership amongst existing authorities in your niche/vertical.

Verticals 63

Verticals API Aggregators Thought Leadership 63

Moz

JANUARY 19, 2020

So I decided to take a data-driven approach to quantifying the value of links from top-tier press mentions by looking at the aggregate improvements seen by a group of domains that have enjoyed substantial press attention in the last few months. Then I aggregated them by root domain.

Lead Scoring 62

Lead Scoring Lead Ranking Aggregators Domain 62

Kevin Indig

JANUARY 31, 2023

Aggregators like Google would lose power since content platforms could train models on their data and provide superior AI experiences. It's an integrator that creates the content itself, as opposed to aggregators like Shutterstock, Yelp, IMDB or G2 that get the content from their users. Who owns AI training data?

Copyright 52

Copyright Lead Ranking Lead Scoring Work Management 52

Litmus

JUNE 8, 2021

Our email client market share stats are pulled from billions of opens, anonymously collected and aggregated with Litmus Email Analytics from May 1-31, 2021. It highlights global trends across all industries and verticals. Where did we get all this data? Some email clients may be over- or under-represented due to image blocking.

Mobile Marketing 129

Mobile Marketing Email Marketing Lead Scoring Lead Ranking 129

ViewPoint

OCTOBER 5, 2018

He was willing to provide the sales team one of six choices: 200,000 targeted contacts (name and title) in the right vertical (no email addresses). 20,000 companies with multiple contacts and verified technical environment information in the right verticals (no email addresses). So, which option did the CRO select? Guess what happened?

Sales Qualified Leads 136

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 136

Litmus

JUNE 10, 2022

Our email client market share stats are pulled from over a billion email opens, anonymously collected, and aggregated with Litmus Email Analytics from May 1-31, 2022. It highlights global trends across all industries and verticals. Where did we get all this data?

Privacy Protection 92

Privacy Protection Email Marketing Planning Privacy 92

Litmus

SEPTEMBER 8, 2021

Our email client market share stats are pulled from over a billion email opens, anonymously collected and aggregated with Litmus Email Analytics from August 1-31, 2021. It highlights global trends across all industries and verticals. Where did we get all this data?

Email Marketing 118

Email Marketing Mobile Marketing Lead Scoring Lead Ranking 118

Litmus

APRIL 7, 2022

Our email client market share stats are pulled from over a billion email opens, anonymously collected, and aggregated with Litmus Email Analytics from March 1-31, 2022. It highlights global trends across all industries and verticals. Where did we get all this data?

Privacy Protection 99

Privacy Protection Email Marketing Privacy Mobile Marketing 99

B2B Marketing Directions

APRIL 9, 2023

"Topline Report" - This report provides response data at the aggregate level for all survey questions. This report is lengthy but provides the most detailed view of the survey data.

CMO 52

CMO Customer Surveys Research B2B 52

Heinz Marketing

JUNE 8, 2022

This term has typically been associated with aggregating mentions and evaluating sentiment, and that can help, but for B2B to want niche. So here are the types of places we suggest looking: Highly topical communities (think by department within a vertical). I always wanted to be the guy with the clipboard, but those days are gone!

Research 92

Research B2B Marketing Tips B2B 92

Sprout Social

JUNE 23, 2021

By using a powerful social listening tool to aggregate and parse all of that conversational data, smart brands can formulate and test hypotheses quickly and then pressure test those assumptions through qualitative research. Take the classic example of a large CPG food company, like Kraft , that is considering an expansion into a new vertical.

Differentiation 94

Differentiation Social Media Media Aggregators 94

Altitude Marketing

OCTOBER 15, 2018

The metric is sessions – the count on the Y (vertical) axis. Metrics are further broken down by how they’re aggregated. For instance, if you were to run a chart of website user sessions per day, you’d select “date” as your time dimension and sessions aggregated as “sum” as your metric.

Google 72

Google Aggregators Marketing Analytics Tools Lead Gen 72

DealSignal

FEBRUARY 20, 2024

This could mean substituting a lower-cost tool for some big spend or conversely aggregating spend into a multi-purpose tool, even if they aren’t quite top-notch. Don’t just segment by verticals or target accounts, leverage 3rd party data to slice based on technographic, hiring activity, or job postings.

Demand Generation 52

Demand Generation Demand Trends Account Based Marketing 52

Bluetext

APRIL 15, 2024

This can include longer-term objectives to penetrate new verticals, regions and markets – all ambitious initiatives that may require a dedicated CGO. The bottom line is that marketing is just one piece of the growth mindset a CGO must adapt, alongside sales, product and development and other core departments.

Advertising Agencies 26

Advertising Agencies Paid Search Agency Public Relations Top of Funnel 26

markempa

APRIL 27, 2017

They only have the aggregate experience of what they see, hear, and feel from us. As you know more about your prospects role and the industry they’re in, you can then create messages based on industry vertical or company size. . Here’s the thing: Our customers don’t see our funnels. Smart Tagging Contact Attributes.

Top of Funnel 305

Top of Funnel Tips Sales Qualified Leads Lead Nurturing 305

Litmus

AUGUST 6, 2021

Our email client market share stats are pulled from over a billion email opens, anonymously collected and aggregated with Litmus Email Analytics from July 1-31, 2021. It highlights global trends across all industries and verticals. Where did we get all this data?

Privacy Protection 98

Privacy Protection Email Marketing Privacy Mobile Marketing 98

Litmus

DECEMBER 17, 2021

Our email client market share stats are pulled from over a billion email opens, anonymously collected and aggregated with Litmus Email Analytics from November 1-30, 2021. It highlights global trends across all industries and verticals. Where did we get all this data?

Privacy Protection 95

Privacy Protection Privacy Email Marketing Mobile Marketing 95

Litmus

FEBRUARY 9, 2022

Our email client market share stats are pulled from over a billion email opens, anonymously collected and aggregated with Litmus Email Analytics from January 1-31, 2022. It highlights global trends across all industries and verticals. Where did we get all this data?

Privacy Protection 92

Privacy Protection Email Marketing Privacy Stats 92

Content4Demand

MAY 14, 2021

In “ Connecting the Dots on Content & Audience: Building Messaging Strategies That Support Targeted Programs for Specific Buyers & Verticals ,” we’ll walk you through the secrets to developing storylines that will engage specific audiences.

Account Based Marketing 65

Account Based Marketing Storytelling Content ABM 65

Litmus

MAY 9, 2022

Our email client market share stats are pulled from over a billion email opens, anonymously collected, and aggregated with Litmus Email Analytics from April 1-30, 2022. It highlights global trends across all industries and verticals. Where did we get all this data?

Privacy Protection 78

Privacy Protection Email Marketing Privacy Mobile Marketing 78

Outreach

APRIL 20, 2020

Aggregated Outreach activity data tells a similar story, though the swings aren’t as prolonged or dramatic, likely because sales teams can’t ever truly let off the gas. In section “The rise and rise of the need for ‘Security’ during COVID-19” of Bombora’s article , some verticals are in obvious trouble (i.e.

Intent 102

Intent B2B Sales Activities Bombora 102

Litmus

JULY 8, 2022

Our email client market share stats are pulled from over a billion email opens, anonymously collected, and aggregated with Litmus Email Analytics from June 1-30, 2022. It highlights global trends across all industries and verticals. Where did we get all this data?

Privacy Protection 78

Privacy Protection Email Marketing Planning Privacy 78