Martech

JULY 22, 2021

When talking about martech, we most often think about tools that allow us to perform a specific task related to marketing — analyze traffic on our websites, aggregate and understand customer data, deliver personalized messaging, etc. Source: Survey of MarTech and Search Engine Land readers.

Work Management 139

Work Management Enterprise Management Marketing Management Marketing Automation Services 139

Zoominfo

OCTOBER 15, 2020

Clickagy had built a robust data processing engine that looks at billions of key data points across millions of websites and then uses robust natural language processing and artificial intelligence to categorize and make sense of those data points. The value of intent data comes from (1) the size of the net cast across the web (i.e.,

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Brightedge

JUNE 15, 2020

The legal vertical is one of the most competitive in search, and for good reason. Paid advertisements and aggregator sites including Avvo, Justia, and Super Lawyers fill the first half of the SERPs for a majority of the industry’s top keywords including specialty terms like “attorney for dui” and “attorney for divorce.”

Lead Scoring 93

Lead Scoring Lead Ranking Relevance SEO 93

ClickZ

JUNE 19, 2023

This, combined with Google’s new – and still evolving – look SERP featuring Generative Search Experiences (SGE), means that the role of data and analytics becomes even more essential to understand what trends are happening in your market and with your content and how it is converting and performing.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

Only B2B

OCTOBER 18, 2023

Must Read: B2B Content Syndication Strategies for 2024 Success Syndicating Video Content: Maximizing Engagement in the Digital Era Video Syndication: Unpacking the Basics Video syndication is a strategy that involves sharing your video content on various platforms beyond your own website.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

NuSpark Consulting

NOVEMBER 17, 2017

Due to the building of brand recognition, display ads can provide a lift in brand searches, search engine click-thru rates, direct website visits and online/offline purchasing. With retargeting, your ads are served to those who have previously visited your website. Retargeting. Branding Leads to Action.

Display 191

Display Advertisements Advertising Ad Frequency 191

Sprout Social

JULY 28, 2020

Not only should you follow influencers in your industry on the platform to find emerging trends, but Pinterest regularly aggregates categories of popular content for users based on their searches. Check out these search options that appear when a user clicks on the search bar. A verified website.

Ideal Customer Profiles 120

Ideal Customer Profiles Business Aggregators Profiling 120

seo.co

JANUARY 9, 2023

The term co-occurrence is used by some SEOs to describe how keyword phrase association across sites can impact search engine results. Co-citation more specifically addresses the issue of how sites can affect the ranking of other websites without the presence of an actual link. Here’s how it happens.

SEO 102

SEO Keywords SERP Aggregators 102

KoMarketing Associates

MARCH 13, 2018

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Images via Ascend2: Search Engine Optimization Tactics. But link building is not easy. Network through LinkedIn.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Webbiquity

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. But, they’re clueless when it comes to generating leads via their website. He actually said to me, “No one searches at Google for a recruiting firm.” By Peter Caputa. This is a very successful company. Inbound Leads.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Brightedge

FEBRUARY 1, 2024

On one side, search engines are making significant updates to their results. They are no longer just links and content copied from websites. Large enterprise SEOs rely on organic search traffic. They were adapting to AI-driven search results, new review policies, and competitive pressures from changes in media budgets.

Enterprise Management 52

Enterprise Management Marketing AI SEO Work Management 52

seo.co

MAY 1, 2022

But how often do you think the search engine modifies its program? It means that your website is optimized and you employed SEO best practices for your content. But, if your pages and your website are properly tuned and optimized to more factors, then the likelihood of a catastrophic drop is much lower.

Google 98

Google De-duplication SEO Keywords 98

SmartBug Media

MARCH 13, 2020

If you’ve been investing in content marketing,—and more specifically, blogging—for a lengthy period of time, your website’s aggregate bounce rate may be high. Those blog posts you’re publishing in order to drive more traffic to your website? People tend to leave your website after reading them. And you know what?

Lead Scoring 118

Lead Scoring Lead Ranking Marketing Analytics Tools Aggregators 118

Martech

JULY 12, 2022

In searching online, I found a product I was interested in and compared prices with similar items on the market (neutral perception). Once I located the best product for me at the price I was willing to pay, I purchased the table through the website of a big box retailer (positive perception). CX data lives in many places.

Customer Satisfaction 104

Customer Satisfaction Advertising Agencies Touchpoints Paid Search Agency 104

Kevin Indig

MARCH 28, 2023

Kevin Indig • 6 min read How Google tests new content in the search results This article is a case study that shows how Google ranks new content for different keywords to test its quality. Kevin Indig • 5 min read My favorite tool alternatives to Google Search Volume Google Search Volume is inherently flawed.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

seo.co

APRIL 11, 2021

Like its search engine, Google Shopping is a giant aggregator of information, only it is dedicated to physical products for sale. Google Shopping is an online platform for searching, comparing, and shopping for physical products across multiple online retailers. Google Shopping search results for “Dress Shoes”.

Work Management 107

Work Management Google Marketing Budget ROAS 107

Brightedge

JULY 29, 2022

Over the last several years, more alternative search engines have entered the market, taking away market share from global giants. But what does this mean for search engine optimization (SEO)? Are alternative search engines simply a fringe concern with little likelihood of challenging Google’s dominance?

Privacy 64

Privacy Ethics Opt-out Opt-in 64

Kevin Indig

MARCH 8, 2023

But now, AI tools significantly reduce content creation bottlenecks and allow companies to create programmatic content at scale even if they don’t aggregate user-generated content, products or data. Mind you, none of the three examples is an aggregator - they're all integrators ! The benefits go beyond just more traffic.

SEO 59

SEO Aggregators Keywords Traffic 59

Martech

OCTOBER 25, 2021

They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. Using multiple video players from various ad networks caused a host of issues that ultimately impacted their ability to monetize video across their websites.

Paid Search Agency 108

Paid Search Agency Ads Video Marketing Enterprise Management 108

Conductor

MARCH 9, 2022

It’s a mathematical technique used when search engines try to figure out the intent behind your search by putting it in relation to other related words (imagine a word cloud related to phrases you search). People search for the same thing in a lot of different ways.

Keywords 98

Keywords SEO Google SERP 98

seo.co

OCTOBER 20, 2021

Negative SEO (aka “Google Bowling”) was once a huge threat to websites and webmasters. When someone attacks your site with negative SEO, they are employing unethical black hat strategies to manipulate your rankings and bring you down in search engine results. Google typically ignores irrelevant and low quality links.

SEO 98

SEO Google CAN-SPAM Ad Exchange 98

Inbox Insight

NOVEMBER 17, 2023

Boosting SEO Search engine optimization (SEO) practices drive inbound traffic. This data can be collected using website visitor tracking software that identifies even anonymous users and automatically scores leads based on their web activity. These can be categorized into first-party and third-party intent data.

Demand Generation 59

Demand Generation Ideal Customer Profiles Intent B2B Marketing 59

Conductor

JULY 18, 2022

When thinking about optimizing content, your top priority should be search intent. This is something we may take for granted, but it’s the exact reason why search intent is so important. What is search intent? And with the growth of mobile search, we now have a search engine in our pockets at all times.

Intent 64

Intent SERP Television marketing Content 64

RebelMouse

OCTOBER 9, 2023

This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. We found ourselves sharing their guides to everything, from search strategy to local news initiatives — and it was clear this tech company really cared about publishers.

CMS Development 64

CMS Development Industry CMS Automation Enterprise Management 64

Directive Agency

SEPTEMBER 15, 2023

To gain a competitive edge in paid ads and increase your visibility on the Search Engine Results Page (SERP), it’s essential to understand your competitor’s keyword focus using PPC keyword analysis tools. With SpyFu, you can quickly aggregate top ad competitors on a separate tab. Good news: It’s easy!

Paid Content 52

Paid Content Keywords PPC Paid Search Agency 52

DealSignal

MAY 15, 2022

Through web tracking, companies can collect, store and share information about a buyer’s activity on their website, allowing them to personalize the content that buyers see. Although similar, web tracking data should not be confused with intent data – intent data is aggregated across tens of thousands of websites.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Content4Demand

JANUARY 7, 2021

Companies can have their own variations of what they mean when they say “intent data,” but I like Gartner ’s definition: It’s an aggregate of observed digital behavior that’s collected through first- and third-party sources before buyers raise their hand to talk to sales. How are they interacting with our content once they’re on our website?

Intent Data 86

Intent Data Top of Funnel Intent Webinar Metrics 86

RebelMouse

APRIL 27, 2022

High-performance search is critical to every publisher’s bottom line, especially since search engine optimization (SEO) can dramatically impact content discovery and revenue. times the average marketing spend, mastering your search strategy has never been more important. Search is a difficult market to tap into.

Resources 52

Resources SEO CTR SERP 52

Hubspot

OCTOBER 22, 2019

If you’ve ever come across a valuable article or website that can help improve your skills as a marketer, you probably want to save it and come back when you can dedicate more time to it. Social bookmarking sites can also be used like social search engines. You can search and browse to see popular and recently added web pages.

Digg 81

Digg Curation Ideal Customer Profiles Advertising Mediums 81

Brightedge

AUGUST 28, 2020

and help influence local search results, helping users discover local businesses. Local search has evolved greatly over the last decade especially citations. As Google My Business became the leading source for local search and citations, the citation landscape shifted significantly. Alter your search if necessary.

Ad Building 75

Ad Building Lead Scoring Lead Ranking SERP 75

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Biznology

NOVEMBER 7, 2016

If, right now, your website only features written content, you might want to consider sprucing things up. This will aggregate and organize your content in a way that shows users your full body of work. Then visitors can search for a particular video, or simply watch one after the next. Like this post?

Video Marketing 137

Video Marketing Marketing Websites Effectiveness Youtube 137

PureB2B

MAY 20, 2022

Another way to think about it: When prospective customers actively search for your products and services, it signals intent. Unique cookie IDs Referring page URLs Search terms Audience engagement insights, including: pages per visit scroll depth scroll velocity average session duration. Personalized Website Experiences.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

ClearVoice

JUNE 22, 2021

But no matter your thoughts on the topic, when done right, building backlinks can drastically improve your search engine rankings. A backlink or link connects one website or blog to the next site or page or social profile or anything else they feel is important to share at that moment. But first, a short primer on links.

Work Management 106

Work Management Marketing Management Link Building Ideal Customer Profiles 106

Moz

DECEMBER 9, 2019

Note the distribution of websites Gianluca Fiorelli (@gfiorelli1) most often links to on Twitter. Thankfully, BuzzSumo has an excellent and intuitive API, so it’s relatively easy to pull and aggregate all of the data we need. Aggregates all the data and exports to a CSV. All other colored nodes are the websites.

Verticals 63

Verticals API Aggregators Thought Leadership 63

Biznology

OCTOBER 23, 2018

One of the best things about video interviews is because you can extend your publication’s reach from just the world of Google textual search to the second most important search engine on planet earth (sorry Bing): YouTube. Every member of the Newconomy website is given their own crypto wallet.

Disintermediation 126

Disintermediation Ad brokers Communities Youtube 126

RebelMouse

OCTOBER 9, 2023

This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. We found ourselves sharing their guides to everything, from search strategy to local news initiatives — and it was clear this tech company really cared about publishers.

CMS Development 52

CMS Development Industry CMS Automation Enterprise Management 52