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10 New Year’s Resolutions to Improve Customer Experience

Kapost

JANUARY 6, 2017

All customer data is collected and aggregated in a data warehouse. *I A sales leader at Salesforce.com once told me: “We have a policy here called, stay in your lane.” You’ll encounter three major Varieties of data: Structured / Relational data: Stored in rows and columns (CSV, Excel, Salesforce.com, Marketo, most SaaS).

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How to Calculate Social Marketing ROI

Paul Gillin

JUNE 24, 2010

In the aggregate, the company may be able to justify its practices in the form of higher customer satisfaction and repeat sales, but we doubt the support manager who charters the midnight express is required to justify the added expense in advance. Do you suppose the storage giant conducts an ROI analysis before making that decision?

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