Customer Experience Matrix

JUNE 14, 2013

Identity aggregators can link email, social media, and other addresses for the same individual. Connectors are currently available for Marketo and Salesforce.com , with an Eloqua connector due soon. Sentiment analysis can (with limited reliability) detect the attitudes that individuals express.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

markempa

DECEMBER 12, 2016

My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com. Just to name a few.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

ViewPoint

FEBRUARY 23, 2018

Is it the name on a list you bought from a content aggregator for $23? It’s a specialized tool that syncs with Salesforce.com and other CRMs. Before addressing that question, let me ask another. What is a lead? Is it the person who signed up for your webinar this week? Our tool, the PinPoint platform, does.

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

Only B2B

JANUARY 24, 2018

Zemanta is among the content syndication tools that will aggregate and index the content you want to market in various ad formats. This is among those content syndication tools which are been supported by other content syndication networks and partners such as Salesforce.com, Marketo, and HubSpot.

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

Buzz Marketing for Technology

SEPTEMBER 23, 2008

In short, what they do is act as a platform that aggregates all your types of media (both new media and social media) to create a very different type of experience than say a standard community. HiveLive has a very different take on Enterprise Communities.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Vidyard

SEPTEMBER 15, 2014

Since YouTube videos will still play in-line in Facebook (and other social networks like Twitter and LinkedIn) brands that have a large presence on YouTube are better off continuing to host their content there rather than trying to aggregate data from yet another channel.

Facebook 50

Facebook Video Marketing Marketing Automation Services Salesforce.com 50

Customer Experience Matrix

AUGUST 21, 2009

The official launch will be in November at the Salesforce.com Dreamforce conference.) Of course, I’m generalizing about sets of vendors so there will be individual exceptions. I can't judge the new Aprimo system because I haven't had a detailed demonstration and the system won't start serving live customer until next month.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Adobe Experience Cloud Blog

APRIL 15, 2013

If you’re not on Salesforce.com you may have different nomenclature here, but you get the point – marketers speak to people. If your engagement is invisible because nobody associates people with opportunities in your CRM you can’t get full attribution [Tweet This].

Marketo 48

Marketo Multi-Touch Attribution Marketing Automation Services Lead Ranking 48

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Salesforce.com announces Chatter, social computing for enterprise companies. Microsoft announces Looking Glass to let marketers look into a real-time social stream aggregating feeds from Twitter, Facebook, Youtube, Flickr, and will connect with CRM’s and more. FTC Urged To Clamp Down On Data Collection Online.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Hubspot

JANUARY 27, 2012

HubSpot customers can get this data from Sources by exporting and aggregating all their organic campaigns, then comparing that to their paid campaigns.). HubSpot customers can get this data from a CRM like Salesforce.com when it's integrated with HubSpot.). Top Blog Posts by Page View. Bonus for HubSpot customers!

Marketing Report 28

Marketing Report Top of Funnel Landing Pages Salesforce.com 28

Online Marketing Institute

JULY 31, 2009

I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. We generate, score and manage leads to sales completion and integration with Salesforce.com.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

JULY 1, 2016

The main function provided by ABM specialists is account-level data aggregation. Other actions would be sent by API to execute Madison Logic display advertising, Salesforce.com sales campaigns or other tasks, marketing automation campaigns, or acquire net new lead names from an external source.

Account Based Marketing 120

Account Based Marketing ABM Work Management Marketing Management 120

Hubspot

MARCH 8, 2012

In addition, taking a look at all of this information in aggregate can help you understand trends among your prospects and leads and which marketing activities are valuable at different stages in the sales cycle. Perhaps you find that many customers' last point of conversion was on a certain marketing offer(s).

Analytics 28

Analytics Marketing Analytics Tools Lead Ranking Marketing Management 28

WebMarketCentral

FEBRUARY 5, 2007

Track it: The CDs were embedded with Zomax' own tracking technology, iTrax , which allowed us to track – at an aggregate level, similar to web analytics for a website – the total number of CDs viewed, the total number of times they were viewed, and how many different PCs they were viewed in, to measure campaign response.

Work Management 20

Work Management Marketing Management Paid Search Agency Planning 20

Customer Experience Matrix

DECEMBER 26, 2014

Salespeople can also send through Gmail , Salesforce.com , or Microsoft Dynamics CRM. Users can prioritize leads by combining these elements in a single aggregate score according to user-assigned weights. Users can preview how their emails would look in different clients.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

FEBRUARY 13, 2009

In theory, this would imply that company data is stored once and applied to all the associated individuals, and that the demand generation system could aggregate data by company, use that data to calculate company-level lead scores, and change which company an individual is linked to. SFDC" stands for Salesforce.com.)

Demand Generation 120

Demand Generation Work Management Market2Lead Marketing Automation Services 120

Kapost

JANUARY 6, 2017

All customer data is collected and aggregated in a data warehouse. *I A sales leader at Salesforce.com once told me: “We have a policy here called, stay in your lane.” You’ll encounter three major Varieties of data: Structured / Relational data: Stored in rows and columns (CSV, Excel, Salesforce.com, Marketo, most SaaS).

Ideal Customer Profiles 95

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 95

Content Marketing Institute

AUGUST 15, 2018

Investing in acquiring data an audience provides is not simply aggregating shopping or surveillance data about what “buyers” do on your digital properties. That is the power of an aggregated audience, and it changes the remit of marketing considerably. One of the best representations of this is Salesforce.com and its Dreamforce event.

Lead Ranking 87

Lead Ranking Work Management Paid Search Agency Marketing Management 87

Convince & Convert

JUNE 10, 2012

But in almost every case, the evidence that social media “works” is based on aggregate, anonymous data. Do you think Salesforce.com and Oracle spent more than 1.5

CRM 127

CRM Top of Funnel Enterprise Management Work Management 127

Kapost

OCTOBER 21, 2016

Nearly every department has such an OS: Sales: CRM, sometimes referred to as Sales Force Automation; Salesforce.com is the dominant player, along with Microsoft, Sugar, and Oracle. Product & Engineering: Project Portfolio Management, like Jira / Atlassian, Rally, Workfront, Pivotal, and Planview.

Resource Management 48

Resource Management Work Management Paid Search Agency Marketing Management 48

Customer Experience Matrix

JULY 14, 2009

The system can scan IP address registries to identify a visitor’s geographic location and company, and then use the results to route leads, alert sales people, and aggregate data at the company level. SiteCore has built data synchronization for Salesforce.com and Microsoft Dynamics and will add other systems as clients request them.

Work Management 120

Work Management Marketing Management Marketing Automation Services Analytics 120

Terminus

OCTOBER 16, 2018

They can just look at the account within Salesforce.com and see how much money we’ve spent, how many impressions we’ve driven, and what type of opportunity progression is occurring.”. Terminus Account-Based Visitor ID aggregates all website visits from both known contacts and anonymous visitors in one place. Results.

Account Based Marketing 22

Account Based Marketing Sales Management ABM Top of Funnel 22

Customer Experience Matrix

DECEMBER 13, 2008

You also need a standard Salesforce.com installation and perhaps company Web site to integrate during testing. This means that any aggregate score becomes much more meaningful for that company. Assembling these packages would be quite a bit of work, but only has to be done once.

Demand Generation 120

Demand Generation Work Management Demand Marketing Management 120

Online Marketing Institute

JULY 31, 2009

Web analytics packages, on the other hand, have traditionally focussed on the *content* and *aggregate behavior* -- looking for patterns of how people use a site, but not really caring about the identification of specific people. Software Companies that offer a one stop CRM,LEAD MANAGEMENT,MARKETING AUTOMATION,DATA AGGREGATION/ANAYLYTICS.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

FEBRUARY 13, 2017

It aggregates all of the recent posts from Twitter, Facebook, Google Plus, Instagram, and others that contain that specific hashtag. Embed posts from all the major social networks in a single view, and automatically notify users when their content has been featured. Sample review: “Find interesting content on ANY topic.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Paul Gillin

JUNE 24, 2010

In the aggregate, the company may be able to justify its practices in the form of higher customer satisfaction and repeat sales, but we doubt the support manager who charters the midnight express is required to justify the added expense in advance. Do you suppose the storage giant conducts an ROI analysis before making that decision?

ROI 50

ROI Paid Content Social Marketing Webcast 50

Adobe Experience Cloud Blog

MAY 15, 2012

All of this data along with company profiles is accessed in the cloud directly in salesforce.com. Salesforce has demonstrated the ability to aggregate and manage large volumes of data in the cloud. Can you comment on how big data is becoming even more valuable as our analytical and computing abilities continue to expand?

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48

Metadata

FEBRUARY 16, 2021

I left right before the salesforce.com acquisition, which I’m really happy about, didn’t get trapped in that. Elissa Fink: So, that’s why I was like, we got to break into one where people are commonly aggregating, analysts, job roles, media. And so, it’s a total pleasure. And I have to say, I love being retired.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52