ROMI - B2B Marketing Zone

Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

NOVEMBER 17, 2011

Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. Romi has been profiled on my blog several times so its only fitting that reached out to find out why. Q: Very cool stuff Romi; thanks for sharing all of this and I will be sure to watch Metavana with great interest!

ROMI

ROMI CMO Enterprise Management Work Management

How to Define & Measure Social Media KPIs – Part VII

Valasys

OCTOBER 10, 2019

Leveraging social media KPIs in the year 2019 & beyond will be an unbeatable approach for marketers to figure out the loopholes in their marketing strategies & will guide them on how to set social media KPIs to optimize their marketing & other core bottom-line endeavors such as sales revenue & return on marketing investment (ROMI).

Cost Per Thousand

Cost Per Thousand Social Media ROMI CPM

Web 2.0 Expo â€“ cool stuff seen on the floor of the show

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Expo Ascentium â€“ A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. Romi was also a speaker on Agency 2.0 Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 on how should agencies of the future be organized.

Web 2.0

Web 2.0 InsideView ROMI Enterprise Management

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Dear CEO: Fix these three things and increase revenue

ViewPoint

JUNE 28, 2018

Are we a niche vendor, consultants, or service aggregator? They calculate how much the average deal is, assume a 20% close rate and calculate ROMI (return on marketing investment) based on these estimates. Do we provide staffing, or are we a HR services firm? Political Consultant Roger J.

Enterprise Management

Enterprise Management Work Management Marketing Management Sales Qualified Leads

Customers at our Core: Strong Value & Momentum from Allocadia Connect

Allocadia

MAY 3, 2019

The number one benefit is that we’re able to aggregate and look at what is happening around the world.” – Harris Thamby, Senior Program Manager, Sales & Marketing IT at Microsoft. return on marketing investment (ROMI) – a feat that was accomplished because of the visibility her team was able to provide for her company.

Lead Scoring

Lead Scoring Lead Ranking ROMI Budget Programs

Road Map to Success: Monitoring and Measuring Your Content’s Performance

Content Marketing Institute

APRIL 23, 2018

A basic dashboard like the one above is a great way to manually aggregate and evaluate your performance data. The aggregated, trend-focused data from Google Analytics can help you see the big picture of your content’s performance. HANDPICKED RELATED CONTENT: Your CEO Needs These 4 Content Marketing Metrics. Click to enlarge.

Lead Scoring

Lead Scoring Lead Ranking Enterprise Management Template

Measures for the C-Suite

Vision Edge Marketing

MARCH 28, 2012

In fact, return on marketing investment (ROMI) can be calculated by subtracting the last year’s LTV from the current year LTV and dividing the sum by the current years marketing investment. ROMI—LTV current year—LTV previous year. Growing LTV is the ultimate indicator of a good return on marketing. Marketing Investment.

Allocation

Allocation ROMI Ad Frequency Work Management

What Percent of Leads Should Sales Close?

ViewPoint

AUGUST 2, 2017

As it turned out, marketing bought leads from a content aggregator for $23.15 Close Rate Required for 10x ROMI*. ROMI = Return on marketing investment. Lead definition: A client in marketing told us that they had delivered 9,000 leads to sales the previous year. He asked us to examine the gap. per so-called lead.

Sales Qualified Leads

Sales Qualified Leads Lead Scoring Lead Ranking ROMI

How to Define & Measure Social KPIs – Part -1

Valasys

SEPTEMBER 4, 2019

TwentyFeet: This tool has an aggregation of metrics & a data stream from Facebook, Twitter & YouTube. Crowdbooster: This tool helps in improving social reach by focusing on providing tips such as perfect timings for posts & suggesting users for engagement.

Paid Content

Paid Content Cost Per Thousand CTR CPM

B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #4: How Much Should Leads Cost?

ViewPoint

DECEMBER 20, 2016

This individual was paying content aggregators $23.15 Now let’s assume that you are looking for a 10x ROMI (return on marketing investment). Here are a few examples that will help you understand your cost per lead: Example #1 We once worked with the marketing director at a division of one of the world’s largest software companies.

Cost

Cost Sales Qualified Leads Cost per Lead Account Based Marketing

Top 10 Data Analysis Tools for B2B Marketing

Oktopost

NOVEMBER 12, 2020

With the rise of data analytics in B2B marketing, it is worthwhile to highlight how it can boost Return on Marketing Investment (ROMI) for you. . The tool allows the tracking of and aggregated metrics for unlimited LinkedIn accounts. 5 Ways data analysis boosts B2B ROI. Improved marketing segmentation.

Analysis

Analysis Enterprise Management B2B Marketing Lead Ranking

4 Traps Marketers Fall Into When Trying to Measure ROI

Allocadia

APRIL 23, 2019

This partial list of different types of marketing ROI measurements illustrates how there’s no such thing as a “one size fits all” number: Aggregate ROI. The overall return on marketing investment (ROMI) for the entire marketing department. ROI by channel. Cost-per metrics. ROI by campaign. 2: Forgetting the “i” in ROI.

ROI

ROI Marketing Attribution Work Management Marketing Management

4 Traps Marketers Fall Into When Trying to Measure ROI

Allocadia

JANUARY 4, 2018

This partial list of different types of marketing ROI measurements illustrates how there’s no such thing as a “one size fits all” number: Aggregate ROI. The overall return on marketing investment (ROMI) for the entire marketing department. ROI by channel. Cost-per metrics. ROI by campaign.

ROI

ROI Work Management Marketing Attribution Marketing Management

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

APRIL 25, 2023

Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. Return on marketing investment (ROMI) One of (or THE) the most important metrics in marketing and used to determine the value of a campaign.

Paid Content

Paid Content Sales Management B2B Sales Top of Funnel

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

APRIL 25, 2023

Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. Return on marketing investment (ROMI) One of (or THE) the most important metrics in marketing and used to determine the value of a campaign.

Paid Content

Paid Content Sales Management Top of Funnel B2B Sales

B2B Marketing Zone

Romi Mahajan leaves Microsoft to Join Metavana as CMO

How to Define & Measure Social Media KPIs – Part VII

Webinars

Trending Sources

Web 2.0 Expo â€“ cool stuff seen on the floor of the show

Webinars

Dear CEO: Fix these three things and increase revenue

Customers at our Core: Strong Value & Momentum from Allocadia Connect

Road Map to Success: Monitoring and Measuring Your Content’s Performance

Measures for the C-Suite

What Percent of Leads Should Sales Close?

How to Define & Measure Social KPIs – Part -1

B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #4: How Much Should Leads Cost?

Top 10 Data Analysis Tools for B2B Marketing

4 Traps Marketers Fall Into When Trying to Measure ROI

4 Traps Marketers Fall Into When Trying to Measure ROI

B2B Sales and Marketing Terms: A Complete Glossary

B2B Sales and Marketing Terms: A Complete Glossary

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