B2B Marketing Directions

NOVEMBER 12, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the Fall 2023 edition of "The CMO Survey." This research has been conducted semi-annually since 2008 and consistently provides a wealth of valuable information about marketing trends, spending, and practices.)

CMO 70

CMO Customer Surveys Research B2B 70

Heinz Marketing

JUNE 8, 2022

While picking the right tech stack is an exercise in evolution, one thing has remained constant throughout time: Primary research is the best way to understand your customers. 3 rd party data certainly has gotten more powerful, and so has our ability to do primary research. I have some ways we do primary research to share.

Research 92

Research B2B Marketing Tips B2B 92

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

B2B Marketing Directions

APRIL 9, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the March 2023 edition of "The CMO Survey." This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending, and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

Martech Advisor

SEPTEMBER 30, 2019

Many brands serve international markets through virtual marketplaces or product aggregator sites. But when products are complex or expensive—where the purchase may require more consideration—it’s common for buyers to conduct online research beyond marketplace sites. Craig Witt, Chief Revenue Officer, MotionPoint.

Aggregators 43

Aggregators Traffic Marketing Websites Optimization 43

Zoominfo

AUGUST 2, 2020

Type #3: B2B Data Aggregators. Data aggregators will gather information from different sources – both paid and organic. Volume: Vendors who aggregate data offer more volume than other types of vendors by constantly adding new information. Limitations: Aggregators are often severely restricted in what they’re allowed to sell.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

chiefmartech

NOVEMBER 7, 2023

Their support has enabled us to invest in this research and make it freely available to you and the rest of the martech community. I mean real-world, fact-based, happening-now trends that will inform your marketing operations and technology strategy for the next 12 months. Don’t miss this informative and entertaining session.

Webinar Metrics 110

Webinar Metrics Aggregators Paid Search Agency Analysis 110

B2B Marketing Directions

SEPTEMBER 18, 2022

Source: "The CMO Survey" (Christine Moorman, 2022) (This month's Research Round-Up is devoted entirely to the September 2022 edition of "The CMO Survey." This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

B2B Marketing Directions

MAY 14, 2022

Source: The CMO Survey (This month's Research Round-Up is devoted entirely to the most recent edition of The CMO Survey, which was published in late February. The Topline Report" - This report provides response data at the aggregate level for all survey questions.

CMO 52

CMO Customer Surveys Research B2B 52

The Point

OCTOBER 11, 2022

One strategy proving highly effective is use of industry studies, perhaps co-authored with a research or analyst firm, about a topic or business challenge that speaks to the pain your solution solves. A second is leveraging user data in the aggregate to provide potential customers useful industry benchmarks.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Ambal's Amusings

OCTOBER 22, 2009

The pace at which content is being added to the web has increased dramatically and so has the value of aggregating the best. How will the content aggregation landscape change in the next few years? What will the impact on content aggregation be as the semantic web starts to really take off? How does it get filtered?

Aggregators 100

Aggregators B2B Marketing Work Management Marketing Management 100

Contify

OCTOBER 19, 2020

In our experience, effective competitive intelligence integrates information from both primary research and secondary monitoring. Result-oriented competitive intelligence teams discover these signals from secondary monitoring and then validate their credibility using primary research. Information from Primary Research.

Work Management 52

Work Management Marketing AI Marketing Management Research 52

chiefmartech

DECEMBER 5, 2023

But we spend more time describing major archictectural shifts underway in martech — aggregation and composability — that will enable much more advanced AI use cases. This dynamic is what brings us back to the themes of aggregation and composability. We discuss AI, of course. These are the giant shoulders that gen AI will stand upon.

Trends 101

Trends Aggregators Long Tail Marketing Startups 101

Writing on the Web

FEBRUARY 5, 2014

How should you go about reader research? For example, if you wanted to know how seniors are using the Internet, you could look at the Pew Research site. You still need to research beyond what you already know or assume. He is continually researching and discovering more about how theories apply to real people in the real world.

Research 100

Research Aggregators Press Social Networks 100

BenchmarkONE

SEPTEMBER 13, 2018

With the growing demand for personalization, it’s never been more important to leverage market research in your marketing efforts. But where do you start with your research process? The good news is that the harrowing process of conducting market research is about to get way easier for you. Types of Market Research.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Zoominfo

OCTOBER 15, 2020

The ability to identify which companies are in-market for specific products and services today has made intent the fastest growing data category over the last two years, with use increasing from 28% to 62% in companies surveyed by TOPO , the sales and marketing research arm of Gartner.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Content Marketing Institute

MAY 4, 2018

You work to put aggregate customer segments – audiences – into this funnel. That’s the question the CMI research team pondered prior to conducting a new study on the topic with LinkedIn this year. CMI’s new research with LinkedIn indicates the answer to those questions is yes. It controls flow. Three words: lack of alignment.

Top of Funnel 99

Top of Funnel Research Content Marketing Marketing Budget 99

Convince & Convert

AUGUST 27, 2013

We calculated engagement for each image as a percent of fans so that we could aggregate information across brands. The Research Methods Behind the Madness. New Research: Do Pictures of People Increase Facebook Engagement? We compared engagement among categories and found the following: A surprise to us!

Facebook 163

Facebook Research Work Management Case Studies 163

Zoominfo

DECEMBER 28, 2020

And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. When B2B buyers need to solve a problem, they start researching online. What if you knew that a key contact was researching solutions like yours…BEFORE they filled out your inbound form?” Let’s break that down.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Marketing Insider Group

JANUARY 30, 2024

When the list of all customer engaging constituents, audiences and personas is aggregated it often produces surprises, and usually identification of overlooked or under-served requirements. Using generic buying stages is a way to get started quickly, but it really should be research based to provide the best insights. Absolutely.

Ideal Customer Profiles 244

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 244

Marketing Insider Group

SEPTEMBER 25, 2023

Content aggregation is one powerful solution that many are using to earn more traffic and leads. It works like this: A content aggregator funnels content into a content aggregation platform, then uses algorithms to decide where it should be distributed on other websites around the web. What Is Content Aggregation, Anyway?

Aggregators 255

Aggregators Work Management Marketing Management Service 255

ANNUITAS

MAY 2, 2023

In short, this allows users to better aggregate data around customers, perform segmentation and analysis, with far less complexity and data storage overhead. When combined with the actual go-to-market features, this more inclusive customer data value chain can unlock more efficient, highly personalized marketing efforts in theory.

Lead Ranking 130

Lead Ranking Paid Search Agency Multi-Channel Aggregators 130

Zoominfo

AUGUST 1, 2023

Intent Data: How it Works Intent data detects what your leads and accounts are actively researching on third-party sites across the web. When a company is consuming a larger-than-usual amount of information on a particular topic, the ZoomInfo platform will display an intent spike for that account.

Zoominfo 130

Zoominfo Intent Data Intent Intent Signal 130

Webbiquity

MARCH 8, 2022

When you create informative, actionable content based on your original research, it can generate a lot of attention. News about studies like this one spread like wildfire on social media and news aggregators, so people just discover it organically and promote it. So, do some research to figure out what will make them take notice.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Velocity Partners

MARCH 13, 2024

Sure, generative AI tools like ChatGPT can produce decent aggregations of other people’s knowledge — about as well as most junior writers or interns. There’s some user benefit in aggregation: to our users, who can see the topic digested quickly or through a certain lens — and to creators, who can use it to earn search traffic.

SEO 86

SEO B2B Paid Search Agency Aggregators 86

KoMarketing Associates

NOVEMBER 18, 2014

research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now. The slide deck listed above breaks out each region and provides an aggregate summary. This year, Intershop commissioned Forrester Consulting to conduct global research on B2B end-user buyers.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

chiefmartech

JANUARY 10, 2022

Additional data in that report shows that digital self-serve is now the most popular way for B2B buyers to make their purchases at every stage of the sales journey: identifying and researching new suppliers (37%) considering and evaluating new suppliers (34%), ordering (37%), and reordering (38%).

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Marketing Insider Group

NOVEMBER 17, 2020

Detailed and heavily researched buyer personas. Tools you’ll need to develop content workflows, track audience behaviors, set up campaigns, aggregate analytics, and leverage automation. Additionally, other research confirmed that 60% of marketers find producing content consistently as one of their biggest challenges.

Marketing & Strategy 363

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 363

Marketing Insider Group

MARCH 2, 2020

You’ve probably already mastered the process of collecting, aggregating and analyzing customer data. Instead, you need to shift to a research strategy that provides context and depth to your data. Research firms, organizations and fellow marketers are continuously engaged in studying buyers. I didn’t invest in my own research.

Case Studies 341

Case Studies Customer Surveys Trust Marketing Forrester 341

ScanmarQED

DECEMBER 6, 2023

Contextual – Brand and Consumer tracking and research. daily data in a weekly model), it should be aggregated to the lower frequency. Lastly, you should think about any alternate aggregations or groupings of data This is important for both reporting results at a high level and when building an actionable model.

Lead Ranking 59

Lead Ranking Aggregators Pricing Price 59

Zoominfo

OCTOBER 28, 2020

Toss in our Natural Language Processing (NLP) engine as the foundation for how we’re aggregating data, and we’re able to offer refined results that truly reflect buying behavior through spikes in relevant online consumption. Let me translate the excerpt in the simple terms: . Let’s start here: Data is a fickle beast.

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

ANNUITAS

SEPTEMBER 7, 2021

Salespeople today spend, on average, one full workday per week researching their prospects. The first is the aggregate view that you find in list views, reports, and dashboards. Begin with both first-person research and data that details what information is useful, and what isn’t, and be prepared to explain that logic to sales.

Conversion 234

Conversion Sales Qualified Leads Ideal Customer Profiles Opinions 234

Convince & Convert

MARCH 30, 2016

This shift to predictive analytics has been brought on by technology, but also by a shift in thought from aggregate analysis to individual treatment , and from universal insights to personal insights. Social data gives brands more in-depth insight into the voice and feeling of the consumer.

Research 98

Research Paid Search Agency Purchase Intent Deliverability 98

ANNUITAS

SEPTEMBER 7, 2021

Salespeople today spend, on average, one full workday per week researching their prospects. The first is the aggregate view that you find in list views, reports, and dashboards. Begin with both first-person research and data that details what information is useful, and what isn’t, and be prepared to explain that logic to sales.

Sales Qualified Leads 228

Sales Qualified Leads Ideal Customer Profiles Opinions Work Management 228

Martech

AUGUST 30, 2021

Data aggregation and collection is an important step in your maturity in SEO. If you are still manually downloading and aggregating data in an attempt to draw insights, there are easier ways to do this. The good news is that data collection and aggregation is a commodity. If you are new to automation, you need to start here!

Automation 121

Automation SEO Aggregators Act-On 121

Moz

JANUARY 1, 2019

There are a few powerful reasons for you to start doing it now: Niche question research is the most powerful content inspiration source. Questions are very useful for niche and audience research: What can't people figure out in your industry and how can you best help them? Because of this, I rarely use Quora itself.

Research 59

Research Optimization SERP FAQ 59

Salesforce Marketing Cloud

FEBRUARY 26, 2024

Tens of thousands of organizations in nearly every country use Tableau to solve data problems‌ — ‌including Fortune 500 enterprises, small and midsize businesses, government agencies, universities, research institutions, and nonprofits. And Tableau skills aren’t just for data scientists and business analysts.

Ethics 90

Ethics Enterprise Management Storytelling Work Management 90