Aggregation Theory applied to martech stacks
chiefmartech
MAY 24, 2021
Even if you have a completely heterogeneous, “best-of-breed” stack, you likely have a set of products that work across your stack to provide cohesion, albeit each at a different layer of integration : Data : everything ultimately ends up in a “data lake” platform such as Snowflake. Workflow Layer = Aggregating Process.
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