chiefmartech

OCTOBER 22, 2023

At last count, there are over 11,000 products on the martech landscape. There are more than 10,000 “long tail” martech products in the market globally. It’s insanely noisy and risky, with relatively meager revenue per product on average. Are these people nuts? Hold that thought. We’ll come back to it.

Long Tail Marketing 112

Long Tail Marketing Product Verticals Marketing & Strategy 112

Sprout Social

OCTOBER 4, 2016

The Group Report allows you to compare and analyze your social strategy across networks by aggregating common metrics across channels and timeframes. After analyzing the Group Report for aggregate data across your social networks, you’ll have a better understanding of your social efforts as a whole. More Networks, More Data.

Aggregators 84

Aggregators Social Networks Allocation Paid Social Agency 84

Zoominfo

OCTOBER 28, 2020

You may be asking yourself: Wait, ZoomInfo launched a new product then acquired a company with a similar use case? The value and promise of intent data is that it enables companies to strike while the iron is hot and have meaningful, informed conversations with companies searching for their products.

Zoominfo 100

Zoominfo Intent Data Buyer Intent Intent 100

Martech Advisor

SEPTEMBER 30, 2019

Many brands serve international markets through virtual marketplaces or product aggregator sites. These popular sites are perfect for engaging international customers, especially when they present product descriptions in customers’ preferred languages. Craig Witt, Chief Revenue Officer, MotionPoint. The fallout?

Aggregators 43

Aggregators Traffic Marketing Websites Optimization 43

Zoominfo

AUGUST 2, 2020

Users can meticulously target audiences and find leads fit to purchase a product or service. This engagement activity suggests interest or demand from an audience that they want to purchase a product or service. Type #3: B2B Data Aggregators. Limitations: Aggregators are often severely restricted in what they’re allowed to sell.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Webbiquity

SEPTEMBER 21, 2010

Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises.

Aggregators 100

Aggregators Blogger Media Curation 100

chiefmartech

JANUARY 1, 2024

The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. Martech products increasingly invested in better UX as a competitive advantage.

Aggregators 109

Aggregators Work Management Marketing Management Account Based Marketing 109

Anyword

APRIL 15, 2024

Anyword’s analytics feature offers a unified dashboard that aggregates data from all major marketing platforms such as Google Ads, LinkedIn, Facebook, Instagram and Marketing Email Platforms. Unified View of All Your Marketing Channels Efficiency in marketing is largely about visibility and control.

Analytics 96

Analytics Paid Search Agency Aggregators Efficiency 96

Customer Experience Matrix

OCTOBER 29, 2023

Even the major marketing suite vendors, who initially argued a separate (“persistent”) database wasn’t necessary, eventually discarded that position and introduced products that matched our criteria. A successful concept like CDP quickly takes on a life of its own. So there’s more happening here than a simple data transfer or API call.

Marketing Management 177

Marketing Management Ideal Customer Profiles Profiling Vendors 177

Martech Advisor

FEBRUARY 5, 2020

By deploying artificial intelligence and machine learning solutions strategically, B2B marketers can meaningfully improve their lead generation efficiency and sales productivity -- while also unleashing new capabilities that spark customer engagement-transforming innovations. Learn More: Improved Sales Forecasting Through AI and ML.

Marketing AI 127

Marketing AI B2B Sales Lead Gen Lead Ranking 127

Webbiquity

JANUARY 28, 2020

The content can be aggregated in real time from social media platforms such as Twitter, Facebook, Instagram, Pinterest, and Youtube. Aggregating your brand-related updates on social media hub can magnify the impact of disconnected posting efforts. What is a social media hub? The exact process varies a bit from one platform to another.

Social Media 257

Social Media Media Aggregators Trust Marketing 257

Ambal's Amusings

OCTOBER 22, 2009

The pace at which content is being added to the web has increased dramatically and so has the value of aggregating the best. How will the content aggregation landscape change in the next few years? What will the impact on content aggregation be as the semantic web starts to really take off? How does it get filtered?

Aggregators 100

Aggregators B2B Marketing Work Management Marketing Management 100

chiefmartech

DECEMBER 27, 2021

Here are some anecdotal data points: There Are As Many European-Based Martech Products Today (3,647) As There Were Globally In 2016 212 Event-Related Martech Companies. Martech: From Integration to Aggregation. The first was a pattern that I recognized earlier this year of aggregation over consolidation. Make That 268.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

The Point

OCTOBER 11, 2022

Buyers want information of value that isn’t just a list of reasons to buy your product. A second is leveraging user data in the aggregate to provide potential customers useful industry benchmarks.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

chiefmartech

OCTOBER 23, 2022

One of the perennial criticisms of the martech landscape is that “most of these products all do the same thing.” For instance, you can’t look at product like DALL-E 2, that magically generates images from any description you can express in words, and not appreciate that, wow, this really is something new under the sun.”

Marketing Automation Services 82

Marketing Automation Services Work Management Marketing Management Product 82

chiefmartech

JANUARY 18, 2022

As an “armchair analyst” in martech, my favorite content comes from stack “aggregation” platform companies who publish the data of what their customers are actually doing. Unlike surveys that can be wildly biased and imprecise, aggregated usage data is empirical truth, straight up.

Enterprise Management 122

Enterprise Management Aggregators Correlation Work Management 122

ANNUITAS

MAY 2, 2023

In short, this allows users to better aggregate data around customers, perform segmentation and analysis, with far less complexity and data storage overhead. To make things even easier the company has added more pre-built dashboards or faster insights on customers, segments, identities, products, campaigns, content, channels, etc.

Lead Ranking 130

Lead Ranking Paid Search Agency Multi-Channel Aggregators 130

Marketing Insider Group

JANUARY 30, 2024

We’re talking about key stuff like: Pulling in new customers Growing your business organically Making your sales and marketing more productive (and cost-effective) Getting the kind of data that powers smart, data-driven decisions And let’s not forget about giving your customers a consistently awesome experience.

Ideal Customer Profiles 244

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 244

chiefmartech

JANUARY 10, 2022

And 35% of them are willing to make $500,000+ purchases for a new product or service either remotely or via digital self-serve. ” Anyone who has a relationship with your buyer, whether offering a complementary product, service, community, or influencing advice becomes part of your ecosystem. Think bigger with Big Ops.

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Contify

NOVEMBER 18, 2018

Today, we’re excited to launch our newest product — News Data Feeds. The content we aggregate, clean, and tag has enabled thousands of professionals to track their competitors, engage with their key accounts, keep on top of changes in their industries. The post Announcing our newest product?—?News

Marketing Management 40

Marketing Management Product API Aggregators 40

Conductor

JUNE 24, 2021

This report extremely important to us as a customer-first company, as the results involve gathering intelligence directly from our users on their satisfaction with both product features and their experience with our organization. Our latest product announcement around Explorer , our keyword index with over 16.5

Features 59

Features SEO Product Customer Satisfaction 59

Webbiquity

FEBRUARY 20, 2020

Videos provide a gateway into a number-based sales enablement strategy, harnessing the power of video content management platforms or social media sites to aggregate data on potential buyers in a manner that relies more on the scientific method than gut feel. Streamlining is necessary in 2020. 1: Start At The Beginning.

Work Management 311

Work Management Video Marketing Marketing Strategy Marketing & Strategy 311

Zoominfo

OCTOBER 15, 2020

The ability to identify which companies are in-market for specific products and services today has made intent the fastest growing data category over the last two years, with use increasing from 28% to 62% in companies surveyed by TOPO , the sales and marketing research arm of Gartner.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Martech

DECEMBER 19, 2023

Dig deeper: 3 privacy-centric solutions for marketing compliance Pitching the product. Like other advertising companies, some of those tools include third-party vendor products powered by data sets sourced from users by various social media and other applications then packaged and resold to data servicers.” Early response.

Paid Search Agency 116

Paid Search Agency Advertising Agencies Conversion Ads 116

Contify

AUGUST 12, 2020

Contify has announced that it has successfully deployed its market Intelligence Platform at a European eMobility and sustainability solutions provider to power informed decision making and drive its product strategy through fast delivery of critical insights. Track the firm’s product segments with a focus on any new products and services.

Marketing Management 52

Marketing Management Marketing & Strategy Marketing Strategy Product 52

Marketing Insider Group

NOVEMBER 17, 2020

Tools you’ll need to develop content workflows, track audience behaviors, set up campaigns, aggregate analytics, and leverage automation. Content production goals (how much throughput do you commit to every month—check out these insights on blog frequency , for example). Consistent Production and Content Workflows.

Marketing & Strategy 363

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 363

ScanmarQED

DECEMBER 6, 2023

First, consider some data types/sets: Sales (or other KPI) – Value/Volume of sales of the product, subscription, or lead. The data should match the same frequency and any other differentiating features such as applicable product or market location/geography. Any new launches or growth in a particular pack size or variant.

Lead Ranking 59

Lead Ranking Aggregators Pricing Price 59

Zoominfo

AUGUST 1, 2023

Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. What if you could see opportunities arise with your prospects before they go public?

Zoominfo 130

Zoominfo Intent Data Intent Intent Signal 130

Sprout Social

JANUARY 11, 2024

Loyal customers don’t just buy your products—they become brand advocates. Here’s what these insights look like on our dashboard: This snapshot measures the impact of your actions—whether a new product launch, a marketing campaign or a change in customer service approach.

Brand Identity 108

Brand Identity Branding Aggregators Marketing Analytics Tools 108

Contify

NOVEMBER 9, 2017

Today, we’re excited to launch our newest product?—? The content we aggregate, clean, and tag has enabled thousands of professionals to track their competitors, engage with their key accounts, keep on top of changes in their industries. News Data Feeds. We’re excited to see how our new solution can help your business.

Marketing Management 40

Marketing Management Product API Aggregators 40

Martech

OCTOBER 9, 2023

These digital tools (products and systems) help you automate and streamline processes, aggregate and manage data and ultimately reach your customers more effectively and efficiently. Selecting the proper tools to give your stack a competitive advantage is key to an efficient marketing department.

Digital Asset Management 119

Digital Asset Management Work Management Marketing Management Distribution 119

chiefmartech

AUGUST 29, 2022

Your software vendors now enthusiastically provided expert services to help you get the most out of their products, while your service providers increasingly incorporated custom or commercial software in their delivery. In a world of 100,000+ B2B SaaS products , how could they not be? They offered richer onboarding services.

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

Bluetext

OCTOBER 15, 2021

Customers adopt and discard products at breakneck speeds, seeking new opportunities for enjoyment and discarding them at the first sign of trouble. For a product to remain relevant in the eyes of today’s consumers, it must be able to not only meet their present needs but evolve alongside them to seamlessly adapt to future needs.

Product 26

Product Marketing Management Paid Search Agency Touchpoints 26

Kevin Indig

MARCH 8, 2023

So far, programmatic SEO has been reserved for companies that get content from users (UGC), products (ecommerce retailers), or data (SaaS) because they didn’t have to create the content themselves. Mind you, none of the three examples is an aggregator - they're all integrators ! The benefits go beyond just more traffic.

SEO 59

SEO Aggregators Keywords Traffic 59

Parse.ly

DECEMBER 9, 2019

With a clearer perspective on how audiences engage with aggregators, with Facebook making a slow-but-steady comeback, and with your SEO efforts likely extending beyond traditional search results. Let’s start with everything that’s not search or social: all that aggregator and other external traffic. Evolving aggregation.

Trends 89

Trends Aggregators Stats Privacy 89

eTrigue

JANUARY 16, 2024

Third-Party: Collected by an aggregator across other companies’ websites, apps, registrations, etc. In other words, in-market prospects are ready and searching for whatever product or service you have to offer, i.e., showing intent through online search patterns and behaviors. Second-Party: Acquired from a trusted partner.

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? The reality?

Marketing AI 95

Marketing AI Work Management Marketing Management Business 95