Remove aggregator

Smashmouth Marketing

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Sales 2.0 Conference: Interview with Kevin Hooper of HP

Smashmouth Marketing

This leads to the ability to aggregate those opportunities and know how many have been qualified, how long that took, how long they sat at the qualification stage before moving forward and what actions we took to move those opportunities forward. A C/VP level appointment kick starts the process. Let me explain. Mike: Agreed.

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Sales 2.0 Conference - Interview with Kevin Hooper of HP

Smashmouth Marketing

This leads to the ability to aggregate those opportunities and know how many have been qualified, how long that took, how long they sat at the qualification stage before moving forward and what actions we took to move those opportunities forward. A C/VP level appointment kick starts the process. Let me explain. Mike: Agreed.

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Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

Bring Value - More executives have stated that they tend to buy from vendors that bring value to them in the marketing and sales process. Most are backed up by some form of lead collection/screening process and the leads are for sale. Research those markets and aggregate the information so you can target them.

Lead Gen 100
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Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

Bring Value - More executives have stated that they tend to buy from vendors that bring value to them in the marketing and sales process. Most are backed up by some form of lead collection/screening process and the leads are for sale. Research those markets and aggregate the information so you can target them.

Lead Gen 100
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MarketingSherpa Marketing Summit, Aaron Dun of Ness Technologies "Think Like The CFO"

Smashmouth Marketing

Have at least one go-to person for each discipline, cultivate them and bring them into your planning process as if they are on your team. As for specific advice I would offer the following; Surround yourself with a great network of freelancers and partners. If one area falters the others will pick it up.

Planning 100
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MarketingSherpa Marketing Summit, Aaron Dun of Ness Technologies - "Think Like the CFO"

Smashmouth Marketing

Have at least one go-to person for each discipline, cultivate them and bring them into your planning process as if they are on your team. As for specific advice, I would offer the following: Surround yourself with a great network of freelancers and partners. If one area falters the others will pick it up.

Planning 100