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Smashmouth Marketing

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Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

Social media is all the rage right now, and it should be. Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies, and the net-gen crowd. Add social media to the mix, but don't get over-hyped about it and forget some of the proven lead gen techniques that work.

Lead Gen 100
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Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

Social media is all the rage right now, and it should be. Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies and the net-gen crowd. Add social media to the mix, but don't get over-hyped about it and forget some of the proven lead gen techniques that work.

Lead Gen 100
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Social Media Spam: Spam to You, Gems to Me?

Smashmouth Marketing

how should social media filter spam?should So what is spamming in the world of social media? Not really, it's the nature of social media. Or maybe they aggregate addresses before they are disabled, not sure. In the world of network/social media, no damage done. should it at all? We'll explore this.

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Social Media Spam: Spam to You, Gems to Me?

Smashmouth Marketing

how should social media filter spam?should So what is spamming in the world of social media? Not really, it's the nature of social media. Or maybe they aggregate addresses before they are disabled, not sure. In the world of network/social media, no damage done. should it at all? We'll explore this.

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Boycot of Overwhelming RSS Feeds

Smashmouth Marketing

I LOVE reading Lifehacker , Treehugger , Engadget and Wired RSS feeds, but over the years they have migrated from blogs with fantastic posts 8-12 times per day, to massive media sites that publish 30+ posts per day, at least a third of which are drivel. It's all baked up. All in all, I had 1500 posts to read, which I didn't. I couldn't.

RSS 100
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Boycott of Overwhelming RSS Feeds

Smashmouth Marketing

I LOVE reading Lifehacker , Treehugger , Engadget and Wired RSS feeds, but over the years they have migrated from blogs with fantastic posts 8-12 times per day, to massive media sites that publish 30+ posts per day, at least a third of which are drivel. It's all baked up. All in all, I had 1500 posts to read, which I didn't. I couldn't.

RSS 100
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MarketingSherpa Marketing Summit, Aaron Dun of Ness Technologies "Think Like The CFO"

Smashmouth Marketing

Mike: Social Media. It’s not a stretch to say that many senior executives are not entirely clear on what social media can do for the organization. Social Media? They can invest that money in marketing, or they can invest it in something else or the market. It seems to be all the buzz. What are your thoughts here? Web Events?

Planning 100