Webbiquity

FEBRUARY 14, 2020

When evaluating you as a job applicant for any role in marketing (particularly social media marketing) or public relations (PR), prospective employers will scrutinize your social media presence and activity. Your social media profiles are no longer just for amusement and socializing. Blurred Lines. An Awesome Opportunity.

Social Media 242

Social Media Media PR Profiling 242

Sprout Social

OCTOBER 4, 2016

The report combines a variety of social media analytics from Twitter, Facebook, Instagram and LinkedIn to benchmark your business’ overall success on social. The Group Report allows you to compare and analyze your social strategy across networks by aggregating common metrics across channels and timeframes. More Networks, More Data.

Aggregators 84

Aggregators Social Networks Allocation Paid Social Agency 84

B2B Memes

APRIL 13, 2011

What is it about aggregation that riles so many journalists? But why should individual writers, who have much to gain from the exposure aggregation can provide, find it offensive? But why should individual writers, who have much to gain from the exposure aggregation can provide, find it offensive?

Aggregators 100

Aggregators Digg Curation Advertising Mediums 100

Parse.ly

NOVEMBER 14, 2018

SmartNews is an app that aggregates and serves “impartial, trending and trustworthy” news through machine learning algorithms. News aggregators appeal to a younger demographic. The same amount of respondents (6%) treated email, mobile alerts, and news aggregators as their respective main gateways to news. Given that U.S.

Aggregators 53

Aggregators Traffic Domain Emarketing 53

Customer Experience Matrix

JULY 9, 2010

Users choose a format and then use a page designer to place widgets for articles, blog posts, lists of articles by category, author or entity, news streams, site search, media galleries, subscriptions and user registration. Sources can include social media, news feeds, patent registrations and RSS subscriptions.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

Convince & Convert

JULY 24, 2019

From a marketing perspective, there is no such thing as “social media.” ” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge.

Social Media 153

Social Media Media Marketing & Strategy Television marketing 153

Zoominfo

AUGUST 2, 2020

It highlights behavior-based activity such as lead sources, social media engagement, form fills, and time spent on a website. Type #3: B2B Data Aggregators. Data aggregators will gather information from different sources – both paid and organic. Each has its own purpose in pinpointing desired business intelligence. Intent Data.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Biznology

MARCH 18, 2013

Trip Advisor’s business is aggregating content, so when Google re-aggregates it, well, you can imagine Trip Advisor’s unhappiness. Well, as content marketers we encourage content aggregation, content reposting, and other sharing of content. Another example cited in the SEO Book piece are newspapers. Is that OK?

Aggregators 80

Aggregators Content Wikipedia Copyright 80

Webbiquity

MARCH 13, 2019

The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. Social Media Marketing (SMM) Supports SEO Efforts , especially Off Page SEO or Link Building. In short, social media helps with link building, which is critical for SEO. Blogging Supports Social Media Marketing.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Sprout Social

JANUARY 3, 2022

To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. How to create a buyer persona using data from social media.

Buyer Personas 140

Buyer Personas Social Media Media Ideal Customer Profiles 140

Sprout Social

JULY 6, 2022

When I think about data, I inevitably think about social media. That might be because I spend my days working with our clients’ executives to capture the voice of their customer, but I think it’s because social media intelligence is the next data frontier. What is social media intelligence? Think about it: 4.62

Social Media 115

Social Media Social Marketing Media Paid Search Agency 115

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.

Social Media 101

Social Media ROI Work Management Marketing Management 101

Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. The social media do’s and don’ts for 2021. Don’t forget, it’s quality over quantity. hopes brands will soon address. “I

Social Media 143

Social Media Media Burn Rate Tagging 143

Ambal's Amusings

OCTOBER 22, 2009

The pace at which content is being added to the web has increased dramatically and so has the value of aggregating the best. How will the content aggregation landscape change in the next few years? What will the impact on content aggregation be as the semantic web starts to really take off? in Computer Science.

Aggregators 100

Aggregators B2B Marketing Work Management Marketing Management 100

Liveintent

JANUARY 14, 2020

5 New Year’s Resolutions for Media Publishers. News publishers have seen great success in partnering with mobile aggregators, like Flipboard , TopBuzz , and SmartNews. Going beyond search and social, this mobile aggregator traffic is driving visits to news sites ,” said Jill Nicholson, Chartbeat Senior Director of Customer Education.

Media 100

Media Advertising Agencies Peer-to-peer Paid Search Agency 100

6sense

SEPTEMBER 29, 2021

Today 6sense, a leading Account Based Orchestration Platform, powered by AI, announced its External Media Campaigns feature. With External Media Campaigns, we now extend our unique account-based analytics and tracking capabilities from our natively built 6sense Media Campaigns, to campaigns on other external platforms.

Analytics 62

Analytics Paid Search Agency Campaigns Advertising Agencies 62

Biznology

MARCH 22, 2017

Social media gurus make social media management sound so darn difficult. Maybe it’s because they have social media management services to sell you, or they could be in the wrong business. Here’s what the gurus don’t want you to know: the toughest part about social media management is getting started. You’ve got this.

Social Media 138

Social Media Advertising Channels Media Work Management 138

chiefmartech

JANUARY 1, 2024

The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. I expect this will be a transformative year in martech.

Aggregators 109

Aggregators Work Management Marketing Management Account Based Marketing 109

Sprout Social

JUNE 23, 2021

By using a powerful social listening tool to aggregate and parse all of that conversational data, smart brands can formulate and test hypotheses quickly and then pressure test those assumptions through qualitative research. In short: Be scrappier, and see innovation differently. Lizz Kannenberg Senior Creative Director, Sprout Social.

Differentiation 94

Differentiation Social Media Media Aggregators 94

Convince & Convert

SEPTEMBER 1, 2017

As social media has enabled the wide sharing of ideas by way of articles, photos, and videos, the question of who owns what ideas is only intensifying. In the social media era, the question of who owns what ideas is only intensifying. Click To Tweet. Facebook Rolls Out New Protection Tools. Publisher logos on articles on trending news.

Social Media 163

Social Media Media Thought Leadership Content 163

ClickZ

DECEMBER 15, 2020

30-second summary: The explosion of media options open to consumers today is making it increasingly difficult for advertisers to reach mass audiences. Brand communications must be tailored to multiple, fragmented audiences while media investments must be optimized and campaigns released to market quickly.

Media Plans 95

Media Plans Planning Media Ad Frequency 95

The Point

OCTOBER 11, 2022

How can organizations refine and enhance their databases while adhering to the seemingly ever-changing privacy landscape; One of the implications that we’re seeing due to data privacy laws (and the hurdles they present for email marketers) is a growing reliance on other channels – in particular, social media.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

ScanmarQED

MARCH 17, 2021

The difference between analysis with aggregate vs. disaggregate data. ways to deal with marketing measurement is to combine disaggregate tracking insights with aggregate analysis.? To aggregate data is to compile and summarize data while to disaggregate data is to break down aggregated data into component parts or smaller units.?

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

Convince & Convert

APRIL 10, 2018

Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. I gave a speech in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events.” The shorter the better, please!

Buzz 155

Buzz Social Media Media Conference 155

Convince & Convert

MARCH 8, 2017

From a marketing perspective, there is no such thing as “social media.” ” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge.

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

Walker Sands

FEBRUARY 14, 2024

HR tech companies that incorporate data-driven PR campaigns in their outreach efforts tend to garner more media placements, secure more interviews and claim the lion’s share of voice. In a sea of pitches, data is your white whale Standing out in the media landscape is a challenge. Data is especially valuable in HR tech media.

Paid Search Agency 40

Paid Search Agency PR Media Marketing Management 40

chiefmartech

DECEMBER 5, 2023

There was a meme circulating around social media last week of an agency marketer rambling in a “thought leadership” interview on TikTok. But we spend more time describing major archictectural shifts underway in martech — aggregation and composability — that will enable much more advanced AI use cases.

Trends 101

Trends Aggregators Long Tail Marketing Startups 101

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? That’s where metrics come in.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Content4Demand

MAY 12, 2021

The app has been around since the spring of 2020 (although it launched in September) and has quickly gained momentum in the media mainstream. Learn how you can aggregate your findings with other sources to create powerful personas. Learn how you can aggregate your findings with other sources to create powerful personas.

Social Media 59

Social Media Media B2B Thought Leadership Peer-to-peer 59

Navigate the Channel

JANUARY 2, 2023

What is Cross-Media Marketing? Digital touchpoints include, digital ads, SERPs, eCommerce transactions, organic and paid social media, videos, emails, blog posts and—of course—your company’s website. Effective cross-channel marketing demands a wide, aggregate view of what your marketing must accomplish. Gather insights.

Multi-Channel 65

Multi-Channel Planning Contingency Planning Touchpoints 65

chiefmartech

DECEMBER 27, 2021

Martech: From Integration to Aggregation. The first was a pattern that I recognized earlier this year of aggregation over consolidation. Instead of products fighting to consolidate tech stacks to a small number of apps, many market leaders have adopted a strategy of embracing app diversity and serving as aggregation platforms instead.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

ScanmarQED

DECEMBER 6, 2023

Mass media (TV/Press/Out of Home, Radio) - spend by media and campaign, ratings (GRPs, TRPs), impressions, and competitor activity (when available). Digital media (search, display, video, social) – impressions, clicks, and spend by channel or campaign, or by strategy (i.e., branded vs. non-branded paid search).

Lead Ranking 59

Lead Ranking Aggregators Pricing Price 59

Sprout Social

MARCH 11, 2020

If you’re trying to figure out how to find your most successful social media posts, your head is in the right place. Below we’ve highlighted how to find your most successful social media posts, broken down by platform. If you’re interested in building a social media marketing funnel , tracking link clicks is crucial.

Social Media 124

Social Media Media Eye-Tracking Impressions 124

Martech

DECEMBER 19, 2023

marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for targeted advertising. Like other advertising companies, some of those tools include third-party vendor products powered by data sets sourced from users by various social media and other applications then packaged and resold to data servicers.”

Paid Search Agency 111

Paid Search Agency Advertising Agencies Conversion Ads 111

Marketing Insider Group

SEPTEMBER 25, 2023

Content aggregation is one powerful solution that many are using to earn more traffic and leads. It works like this: A content aggregator funnels content into a content aggregation platform, then uses algorithms to decide where it should be distributed on other websites around the web. What Is Content Aggregation, Anyway?

Aggregators 247

Aggregators Work Management Marketing Management Service 247

ScanmarQED

JANUARY 22, 2024

The increased focus on consumer privacy in recent years has caused well-documented disruption in the marketing ecosystem, causing some marketers to turn away from solutions that analyse person-level consumer journeys (such as Multi-Touch Attribution – MTA) and towards aggregated analyses such as Marketing Mix Modeling (MMM).

Multi-Touch Attribution 59

Multi-Touch Attribution Allocation Work Management Multi-Channel 59

Webbiquity

FEBRUARY 20, 2020

While basic philosophies still stand the test of time, social media tools and video-based platforms have turned sales into a totally new ballgame. Video-based systems can now sustain themselves solely through social media outlets, offering a trove of potential clients that can be reached using the phone in your pocket.

Work Management 311

Work Management Video Marketing Marketing Strategy Marketing & Strategy 311