Webbiquity

FEBRUARY 5, 2021

Automation also enables you to send consistent and timely follow-ups without human intervention—which, if done right, can boost your reply rates and consequently, conversions and close rates. As per SalesHandy, salespeople who sent nine follow-ups saw an aggregate 54% increase in open rates and a 43% increase in response rates.

B2B Sales 259

B2B Sales Top of Funnel Conversion Peer-to-peer 259

Zoominfo

FEBRUARY 8, 2022

We have a very large data team that, day in and day out, aggregates, cleans, and creates sets of data. MarketingOS also includes strong integrations with popular sales and marketing systems, including Salesforce, Marketo, and Hubspot. ZoomInfo Chat is also optimized for B2B conversion.

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Adobe Experience Cloud Blog

JUNE 9, 2017

As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. At this point, while many publishers/sites are allowing data providers to scan their sites and aggregate the information, premium publishers like Gartner do not allow their sites from being included in these scans.

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. This guide will walk you through some of the key capabilities of Marketo. Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms.

Marketo 115

Marketo Marketing Automation Services Enterprise Management Marketing Management 115

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts. Reverse IP look up appears to be the new thing here.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Zoominfo

OCTOBER 20, 2021

You discover that the company uses Marketo, and that they also have Highspot as part of their content management system.” We have a large pool of people that we can pull from, including several who are Marketo-certified and have experience with Highspot. Aggregator data tools and RSS feeds … the list goes on.

Enterprise Management 100

Enterprise Management Zoominfo Marketing & Strategy Business 100