B2B Memes

APRIL 13, 2011

What is it about aggregation that riles so many journalists? But why should individual writers, who have much to gain from the exposure aggregation can provide, find it offensive? But why should individual writers, who have much to gain from the exposure aggregation can provide, find it offensive?

Aggregators 100

Aggregators Digg Curation Advertising Mediums 100

B2B Memes

JUNE 18, 2012

The best recent example, perhaps, comes from Kashmir Hill’s Forbes.com story last February recapping Charles Duhigg’s New York Times article on consumer marketing and data mining. It’s simply the output of an aggregation serf. Related posts: Why Aggregation Is Not Distasteful.

Curation 100

Curation Aggregators Act-On Guidelines 100

B2B Memes

APRIL 20, 2012

I’m sure there were at least a few journalists who took offense at Gap marketing chief Seth Farbman telling an audience earlier this week that marketers are more honest than journalists. That doesn’t invalidate it as an activity, any more than it invalidates marketing. Should Journalism Schools Rethink Magazines? (Or

Aggregators 100

Aggregators Advertisements Advertising B2B Marketing 100

B2B Memes

MAY 2, 2012

The studies focused on B2B e-news from well-known trade publishers and included totally staff-written content as well as mixes of aggregated and staff-written material. This distinction, which should seem obvious, is a key to way to score points in marketing presentations involving competitive match-ups.

Case Studies 100

Case Studies Aggregators Comparison Blogger 100

B2B Memes

SEPTEMBER 22, 2010

Even if the Wall Street Journal reports a scoop behind its paywall, once that information comes out—quoted, linked, blogged, aggregated, remixed, and e-mailed all over—it’s no longer exclusive and rare.”. My working life is now completely consumed by content marketing. What Would Google Do? , by Jeff Jarvis. That is no longer true.”.

Social Media 100

Social Media Work Management Media Bandwidth 100

B2B Memes

SEPTEMBER 9, 2010

While these B2B publishers have a highly evolved understanding of their markets, their inability to sacrifice the “ cash cow in the coal mine ” keeps them mired in the past. Logically, then, the most exciting and successful advances in B2B media should come from those with an understanding of B2B markets but without the old-media burdens.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

DECEMBER 8, 2011

Given recent events, it’s going to be one of my strongest marketing tools as I figure out what’s next for my career after my stint in RBI—and that’s a conversation I’ll probably end up having in public, too. Journalism, Aggregation, and Doing Things with Words. Should Journalism Schools Rethink Magazines? (Or

CMS Development 100

CMS Development Peer-to-peer Lead Ranking Press 100