Writing on the Web

OCTOBER 22, 2014

I recommend using my favorite aggregator, Alltop.com. Here’s my top 5 aggregator list: Alltop. Here’s my top 5 aggregator list: Alltop. Content Marketing Institute. Then, simply create your own top 5, 10 or 25 list. Aren’t you curious about what other blog writers are saying and doing in your area of expertise?

Aggregators 100

Aggregators Content Marketing Content Traffic 100

Anyword

APRIL 15, 2024

Data-driven marketing requires a clear understanding of what resonates with your audience. Our new analytics feature empowers you to do just that, by providing a centralized platform to analyze and optimize your marketing copy across all channels.

Analytics 96

Analytics Paid Search Agency Aggregators Efficiency 96

Parse.ly

SEPTEMBER 5, 2019

When an organization sees a spike from a news aggregator app like Flipboard, Smartnews, Toutiao, or Apple News, it comes from readers who, very intentionally, set out to read news. Traditional newspapers are, in a way, the original news aggregators. This gave rise to news aggregators the likes of MSN, Yahoo!,

Aggregators 74

Aggregators Curation Mobile Advertising Mobile Marketing 74

Litmus

OCTOBER 15, 2019

Introducing: Aggregated Reporting in Litmus Email Analytics. Identify top-performing email campaigns with our new aggregated reporting view. Aggregated reporting in Litmus Email Analytics makes it easier than ever to get insights to help optimize future email campaigns. Use these insights to inform your other marketing channels.

Aggregators 44

Aggregators Analytics Email Campaigns Trigger Marketing 44

B2B Memes

APRIL 13, 2011

What is it about aggregation that riles so many journalists? But why should individual writers, who have much to gain from the exposure aggregation can provide, find it offensive? But why should individual writers, who have much to gain from the exposure aggregation can provide, find it offensive?

Aggregators 100

Aggregators Digg Curation Advertising Mediums 100

The Point

OCTOBER 11, 2022

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Personalization is over-rated.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Customer Experience Matrix

JULY 9, 2010

Here’s an irony for you: the world is awash with content, but marketers struggle to find enough of it. Marketers have the same problem: they can’t use most of the content that’s available. HiveFire Curata aims to solve this problem by making it easier for marketers to extract usable content from the surrounding ocean.

Aggregators 120

Aggregators Marketing Automation Services Classified Ads RSS 120

Webbiquity

SEPTEMBER 21, 2010

Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises.

Aggregators 100

Aggregators Blogger Media Curation 100

Martech Advisor

SEPTEMBER 30, 2019

Many brands serve international markets through virtual marketplaces or product aggregator sites. But savvy marketers know that a customer’s journey rarely begins and ends at a virtual marketplace. Are users coming from marketplaces or international markets? Also Read: How Content Marketing Impacts Website Design.

Aggregators 43

Aggregators Traffic Marketing Websites Optimization 43

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance. And is it working?

Marketing Analytics Tools 342

Marketing Analytics Tools Content Marketing Work Management Marketing Management 342

Ambal's Amusings

OCTOBER 22, 2009

The pace at which content is being added to the web has increased dramatically and so has the value of aggregating the best. How will the content aggregation landscape change in the next few years? What will the impact on content aggregation be as the semantic web starts to really take off?

Aggregators 100

Aggregators B2B Marketing Work Management Marketing Management 100

Biznology

MARCH 18, 2013

For content marketers, the rules for what you can and cannot share are pretty murky, but there are some guidelines that should keep you out of trouble. What brought content marketing to mind as I read the article was the discussion of scraping. So what does that have to do with content marketing? Photo credit: Wikipedia.

Aggregators 80

Aggregators Content Wikipedia Copyright 80

Zoominfo

AUGUST 2, 2020

B2B data is enterprise-focused information used to improve sales and marketing campaigns. Fit data helps marketers score and segment prospects into personas suitable to be in your customer base. Niche Markets: Many times, brokers and resellers will focus on niche markets. Type #3: B2B Data Aggregators.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Marketing Insider Group

NOVEMBER 17, 2020

Content marketing is a contact sport. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. A fruitful content marketing return for your organization requires both strategy and execution. Image: CMI.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

chiefmartech

AUGUST 19, 2021

So I was thrilled to see the new Work Automation Index 2021 released by Workato last week, which reports aggregate data about what people at nearly 700 mid-size to large enterprises are actually automating on their platform. Two big interrelated themes in the era of Big Ops : automation and aggregation. Intuitively, this makes sense.

Enterprise Management 142

Enterprise Management Automation Work Management Aggregators 142

Webbiquity

FEBRUARY 20, 2020

For many modern sales professionals and digital marketers, that efficiency is enhanced by employing a video-based strategy. Through user-aggregated data, you can target your videos in a way that truly captures a relatable clientele that will value your product or service message. Connect with Sean Gordon on LinkedIn.

Work Management 307

Work Management Video Marketing Marketing Strategy Marketing & Strategy 307

chiefmartech

JANUARY 1, 2024

The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. But they also massively expanded the diversity and scope of marketing.

Aggregators 109

Aggregators Work Management Marketing Management Account Based Marketing 109

Webbiquity

MARCH 8, 2022

There are lots of helpful articles sharing digital marketing tips online. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before. Publish original studies.

Small Business Marketing 290

Small Business Marketing Tactics Business Cost per Acquisition 290

Marketing Insider Group

JUNE 15, 2017

Guest Post written by Erika Jolly Brookes, chief marketing officer at Springbot The number one rule in marketing is “know your customer.” Online retailers invest a lot of time and money analyzing customer behavior trends, reconciling aggregated data to create customer personas for drip programs and ad retargeting.

Research 235

Research Aggregators Rules Marketing & Strategy 235

Martech

OCTOBER 6, 2023

Marketing has always been challenged to demonstrate impact on pipeline and revenue — and it hasn’t gotten easier. Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement.

Lead Ranking 133

Lead Ranking Analytics Multi-Touch Attribution Lead Scoring 133

Martech

DECEMBER 19, 2023

marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for targeted advertising. Dig deeper: 3 privacy-centric solutions for marketing compliance Pitching the product. A CMG spokesperson told MarTech: “CMG Local Solutions markets a wide range of advertising tools. Leading U.S. Get MarTech!

Paid Search Agency 109

Paid Search Agency Advertising Agencies Conversion Ads 109

Marketing Insider Group

JUNE 8, 2021

Is anybody successful with content marketing? Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. For anybody to be successful with content marketing, you must define success. There are certain must-haves for success in content marketing. Set SMART Goals.

Content Marketing 289

Content Marketing Lead Scoring Lead Ranking Planning 289

Biznology

JULY 27, 2010

Check out the first in the podcast series, on Content Creation vs. Content Aggregation. Tags: Internet Marketing contentmanagement podcast.

Aggregators 80

Aggregators Curation Wikipedia Content 80

chiefmartech

NOVEMBER 7, 2023

I mean real-world, fact-based, happening-now trends that will inform your marketing operations and technology strategy for the next 12 months. A no-BS report and webinar by two giant martech nerds appeared first on Chief Marketing Technologist. On December 5, Frans Riemersma and I will release a 50+ page report on Martech for 2024.

Webinar Metrics 110

Webinar Metrics Aggregators Paid Search Agency Analysis 110

Kevin Indig

SEPTEMBER 4, 2023

Wix teams up with SE Ranking for 360° competitor insights Wix has added yet another industry-leading SEO tool to its ever-expanding App Market. Learn More There are two types of SEO: product-led and marketing-led. More depth about different aggregator types: SEO Strategy Archetypes.

SEO 59

SEO Effectiveness Aggregators Product 59

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. The proliferation and volatility of digital channels over the last few decades have been forcing marketers to continually evolve their strategies and tactics if they want to remain relevant. 1 barrier to the adoption of AI for marketing.

Marketing AI 96

Marketing AI Training Generation Budget Programs 96

Martech

SEPTEMBER 24, 2021

Marketers know accurate data is tablestakes. “In 2017 we took a look at our data and found that it was good, but ultimately it wasn’t great and we really wanted it to be so,” said Dominic Freschi, Senior Data Administrator, Marketing at accounting and consulting firm Armanino, speaking at MarTech.

De-duplication 132

De-duplication Marketing Automation Services ROI Aggregators 132

chiefmartech

DECEMBER 5, 2023

There was a meme circulating around social media last week of an agency marketer rambling in a “thought leadership” interview on TikTok. It’s hard to explain why this is such an incredible time of technology-powered transformation in marketing in a few brief remarks. I have no idea if it was parody or real.

Trends 101

Trends Aggregators Long Tail Marketing Startups 101

chiefmartech

DECEMBER 27, 2021

But the circumstances that catalyzed this punctuated equilibrium of marketing’s evolution have been hard for so many in so many ways. I know, I didn’t publish a 2021 version of the marketing technology landscape. And in every team too: Marketing and sales aren’t even the most app-laden teams.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

DealSignal

APRIL 10, 2024

Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers? This is the data you directly collect across your marketing tech stack. Spikes in content consumption—either on your website or on third-party websites.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Top Rank Marketing

JANUARY 5, 2024

B2B Marketers Own the Customer Journey, Now What? and MediaPost recently took a look at the gains LinkedIn has made on the top ad market shares of Meta and Google. percent of overall digital ad spending in the U.S.,

Paid Search Agency 107

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 107

Modern B2B

MARCH 28, 2024

The Rise of AI in Marketing Research Artificial Intelligence has emerged as a game-changer in marketing research. From analysing customer sentiments on social media to predicting purchase behaviour based on browsing patterns, AI empowers marketers to extract actionable insights from complex datasets.

Marketing AI 52

Marketing AI Research Ethics Correlation 52

Marketing Insider Group

SEPTEMBER 25, 2023

As a marketer, it can feel like getting your brand noticed in today’s crowded digital landscape requires a herculean effort. Content aggregation is one powerful solution that many are using to earn more traffic and leads. Aggregators exist for social media platforms, search engines, and individual websites.

Aggregators 246

Aggregators Work Management Marketing Management Service 246

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. The perspective has been this: “We have this marketing automation platform. Intent makes the difference.

Marketing Automation Services 121

Marketing Automation Services Intent Marketing Automation Email Marketing 121

Martech

JULY 22, 2021

When talking about martech, we most often think about tools that allow us to perform a specific task related to marketing — analyze traffic on our websites, aggregate and understand customer data, deliver personalized messaging, etc. But most marketing initiatives require we employ multiple tools to achieve our objectives.

Work Management 139

Work Management Enterprise Management Marketing Management Marketing Automation Services 139

DivvyHQ

SEPTEMBER 27, 2021

Measuring the performance of your content marketing is key to understanding its ROI and contribution to revenue. Aggregating content analytics from disparate platforms into one delivers substantial insights faster. However, this isn’t easy when you have analytic data coming from multiple systems.

Advertising Channels 115

Advertising Channels Aggregators Content Analytics 115

Mass Analytics

DECEMBER 19, 2022

Embracing a Contemporary Marketing Mix Modeling Approach Using Pooled Regression. In a world characterized by the increasing availability of data, classic Marketing Mix Modeling based on national modeling falls short of marketers’ expectations when it comes to the provision of granular insights necessary for data-driven decision-making.

Marketing Mix 98

Marketing Mix Aggregators Sample Opt-out 98