chiefmartech

DECEMBER 27, 2021

Martech: From Integration to Aggregation. The first was a pattern that I recognized earlier this year of aggregation over consolidation. Instead of products fighting to consolidate tech stacks to a small number of apps, many market leaders have adopted a strategy of embracing app diversity and serving as aggregation platforms instead.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

Velocity Partners

MARCH 13, 2024

Sure, generative AI tools like ChatGPT can produce decent aggregations of other people’s knowledge — about as well as most junior writers or interns. There’s some user benefit in aggregation: to our users, who can see the topic digested quickly or through a certain lens — and to creators, who can use it to earn search traffic.

SEO 86

SEO B2B Paid Search Agency Aggregators 86

Act-On

SEPTEMBER 28, 2023

These plug-ins help you plan, manage, and execute webinars , track and transfer data, import and export behavioral data, and even coordinate additional outbound campaigns. (At You and your team have to build them through smarter strategies and helpful technology. But efficiencies don’t just appear overnight of their own accord.

Paid Search Agency 200

Paid Search Agency Work Management Marketing Automation Services Planning 200

Search Engine Journal

SEPTEMBER 14, 2022

Changes to product rich results eligibility helps merchants, product review sites and product information aggregators become eligible for more rich results. The post Google Expands Eligibility for Product Rich Results appeared first on Search Engine Journal.

Product 106

Product Google Aggregators SEO 106

Zoominfo

AUGUST 1, 2023

We aggregate these spikes so your go-to-market teams can get ahead of customer problems and opportunities, whether that means sales reps reaching out to key contacts or account-based marketing campaigns that can get your brand in front of decision-makers. We also run a live feed of companies spiking on various topics.

Zoominfo 130

Zoominfo Intent Data Intent Intent Signal 130

chiefmartech

JANUARY 18, 2022

As an “armchair analyst” in martech, my favorite content comes from stack “aggregation” platform companies who publish the data of what their customers are actually doing. Unlike surveys that can be wildly biased and imprecise, aggregated usage data is empirical truth, straight up.

Enterprise Management 122

Enterprise Management Aggregators Correlation Work Management 122

ANNUITAS

MAY 2, 2023

I wanted to get an understanding of their vision and see how the overall portfolio was aligning with its go-to-market tool set to help support a Converged Growth model for enterprise users. I recently had a few deep dive briefings with Salesforce to dig into their Marketing Cloud and related technologies.

Lead Ranking 130

Lead Ranking Paid Search Agency Multi-Channel Aggregators 130

chiefmartech

JANUARY 10, 2022

Instead, more and more big players have shifted to a strategy of Aggregation in Tech Stacks , channeling the rising tide of apps into common platforms either for a specific layer of the business tech stack (horizontal aggregation) or within a specific domain (vertical aggregation).

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Zoominfo

OCTOBER 28, 2020

It’s these periodic breakthroughs that help find underlying beauty in the (data) beast, and lead to exponential returns. . Its primary purpose is to help companies identify prospects interested in specific topics related to their value propositions. . ZoomInfo is Launching Streaming Intent.

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

Marketing Insider Group

JANUARY 30, 2024

When the list of all customer engaging constituents, audiences and personas is aggregated it often produces surprises, and usually identification of overlooked or under-served requirements. CEB explains why helping buyers quantify the cost of the status quo is important. Even the sales organization usually isn’t helpful here.

Ideal Customer Profiles 238

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 238

Martech

OCTOBER 19, 2023

Why isn’t it helping? AiBUY’s Multicart and Floating Cart help content creators and brands monetize content. Invoca’s Signal AI Studio helps businesses create custom AI models that automatically unlock breakthrough insights from phone conversations.

Marketing AI 106

Marketing AI Paid Search Agency Aggregators Forecasting 106

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Taking note of these emotional cues helps you shape the narrative around your brand, ensuring it stays positive and top of mind.

Brand Identity 107

Brand Identity Branding Aggregators Marketing Analytics Tools 107

eTrigue

JANUARY 16, 2024

It’s the quality, not the quantity, of your data that will help glean the best results. Clean data helps you understand your market. Third-Party: Collected by an aggregator across other companies’ websites, apps, registrations, etc. Clean data helps you: Identify your prospects’ intentions.

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

Zoominfo

DECEMBER 7, 2022

Once a target becomes a customer, their corporate hierarchy data helps enhance the contract management process. Account expansions and progressions : With better knowledge of the links between companies, such as distinct brands with a common holding company, sales teams can aggregate larger deals and accelerate growth.

Business 130

Business Enterprise Management Aggregators Lead Ranking 130

Webbiquity

FEBRUARY 20, 2020

Videos provide a gateway into a number-based sales enablement strategy, harnessing the power of video content management platforms or social media sites to aggregate data on potential buyers in a manner that relies more on the scientific method than gut feel. 1: Start At The Beginning. 4: Create Customer Calls That Provide Results.

Work Management 311

Work Management Video Marketing Marketing Strategy Marketing & Strategy 311

Hubspot

MARCH 23, 2020

One thing that makes that easy is content aggregation. For me, I use a specific content aggregation site dedicated to travel blogs to find the best information. For marketers, content aggregator sites can be a useful strategy to reach new audiences. On the other hand, with content aggregation, there's no original content at all.

Aggregators 92

Aggregators Planning Curation Content 92

ANNUITAS

SEPTEMBER 14, 2023

The new tools help users complete a variety of tasks using a natural language chat-based user experience. One new feature that isn’t AI powered, per se, but is interesting in how it aggregates data, is a new “Prospecting Window.” The AI additions are in line with what other CRM and GTM vendors are adding.

CMS Development 130

CMS Development Paid Search Agency Marketing Automation Services Marketing Analytics Tools 130

Martech

OCTOBER 6, 2023

Organizations are also adopting data warehouses and CDP structures for data aggregation and analysis using tools like Tableau and Power BI. Regular meetings between MOps and data science teams also help to promote collaboration, educate analysts on marketing goals and drive insights for ROI and revenue.

Lead Ranking 133

Lead Ranking Analytics Multi-Touch Attribution Lead Scoring 133

Martech

APRIL 25, 2022

This is where second-party data has helped out in the past. Third-party data is bought and sold too, but in that case the buyers are dealing with data aggregators, not the data owners that collected the data. Second-party data is simply one data owner’s first-party data in the hands of a different data owner.

Privacy 95

Privacy Aggregators Ideal Customer Profiles Profiling 95

SmartBug Media

DECEMBER 8, 2023

Setting Standards Benchmarking helps set clear and realistic standards based on what's achievable by considering what others have already accomplished. Staying Competitive Knowing where you stand relative to competitors can help you better understand where your strategy needs improvement.

Advertising Benchmark 64

Advertising Benchmark Advertising Agencies Paid Search Agency Churn Rate 64

Salesforce Marketing Cloud

FEBRUARY 26, 2024

Whether you’re baffled by data analytics or a veritable pro at Tableau Vizzes (that’s Tableau-speak for “data visualizations”), one thing is for sure: Data is for everyone, and we’re here to help you learn Tableau skills on Trailhead, Salesforce’s free online learning platform. Tableau helps people see, understand, and act on data.

Ethics 90

Ethics Enterprise Management Storytelling Work Management 90

Martech

OCTOBER 9, 2023

These digital tools (products and systems) help you automate and streamline processes, aggregate and manage data and ultimately reach your customers more effectively and efficiently. This foundation helps identify improvement opportunities and enhances reliability and efficiency.

Digital Asset Management 109

Digital Asset Management Work Management Marketing Management Distribution 109

Martech

SEPTEMBER 24, 2021

It helps organizations make better decisions for their customers and, in turn, increases ROI. These systems help marketers aggregate internal, partner, and open data into a central repository. Marketers know accurate data is tablestakes. Yet even the most meticulous brands more often than not find errors within their datasets.

De-duplication 131

De-duplication Marketing Automation Services ROI Aggregators 131

Brightedge

JUNE 15, 2020

Paid advertisements and aggregator sites including Avvo, Justia, and Super Lawyers fill the first half of the SERPs for a majority of the industry’s top keywords including specialty terms like “attorney for dui” and “attorney for divorce.” Outranking the aggregators, news sites, and big law firms for industry keywords is difficult.

Lead Scoring 93

Lead Scoring Lead Ranking Relevance SEO 93

Martech

AUGUST 18, 2022

The changes are responsive to user frustration when clicking on links that rank well in search but lead to content designed to rank well in search rather than be helpful or informative. We know people don’t find content helpful if it seems like it was designed to attract clicks rather than inform readers. Get MarTech! In your inbox.

Google 118

Google Lead Scoring Lead Ranking Aggregators 118

ClearVoice

SEPTEMBER 20, 2023

They curate attractive travel photos, helpful tips, and inspiring travel quotes. Content curation isn’t just about finding content that plays well together; marketing teams use three different approaches: aggregation, distillation, and elevation. Social media feeds are also common beneficiaries of the aggregation technique.

Curation 52

Curation Relevance Aggregators Lead Ranking 52

Liveintent

JULY 12, 2022

To purchase this data, the buyer must have an existing relationship with the seller; this differs from third-party data in that third-party data is sold by a data aggregator. Second-party data can help you improve your marketing campaign performance in various ways. What are the benefits of second-party data?

Aggregators 118

Aggregators Transparency Ideal Customer Profiles Custom Publishing 118

Martech

APRIL 3, 2024

To help you understand the platform and determine if it’s a good channel for you to use, here is our marketer’s guide to Reddit. Reddit is a social news aggregation, content rating, and discussion website where users post content — links, text posts, images and videos — which can be voted up or down by other members. What is Reddit?

Mobile Advertising 79

Mobile Advertising Social Media Aggregators Communities 79

chiefmartech

NOVEMBER 21, 2022

” But with the right level of IT governance helping to address real problems and security risks with unmanaged (or undermanaged) apps. Getting the martech stack connected into the fabric of the rest of the company’s broader tech stack helps overcome those governance challenges.

Enterprise Management 103

Enterprise Management Aggregators Digital Transformation Work Management 103

Navigate the Channel

JUNE 1, 2023

Making sure your consumer-facing sales team is aware of the mixed messaging that’s inundating consumers, and the resulting price and debt caution, can help your team members understand the customers and how best to sell to them without pushing them further into debt—and to have an intelligent conversation about investing in a home and remodeling.

Product 65

Product Ad Building Terms and Conditions Aggregators 65

LeadsRX

JULY 12, 2021

In this episode, he talks about how that agency experience created a “light bulb” moment of helping agencies – or any marketer, really – tackle the challenge of proving to their clients the value their services provide to them. Greatly improved client reporting became his mission and the mission of his company.

Multi-Touch Attribution 119

Multi-Touch Attribution Ideal Customer Profiles Marketing Report Paid Search Agency 119

Liveintent

DECEMBER 7, 2021

Third-party data is consumer data acquired by third-party data aggregators that don’t have a direct relationship with said consumers. Instead, these third-party data aggregators compile insights across various data sources and use models to attribute behaviors or characteristics to general audiences. Second-party data.

Advertising Agencies 127

Advertising Agencies Aggregators Custom Publishing Top of Funnel 127

seo.co

FEBRUARY 15, 2022

Enabling RSS aggregator for your blog helps readers follow it conveniently. Submit to Content Aggregators. Submitting to content aggregators is a similar process. Find RSS feeds to submit your blog to, or take some of your best content and submit it to major aggregators of blogs in your industry.

Paid Content 117

Paid Content Traffic RSS Blogger 117

chiefmartech

AUGUST 29, 2022

Your software vendors now enthusiastically provided expert services to help you get the most out of their products, while your service providers increasingly incorporated custom or commercial software in their delivery. Connect to aggregation platforms that facilitate sharing with other apps. They offered richer onboarding services.

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

Liveintent

JANUARY 8, 2021

Build a robust data aggregation strategy. Almost one-third of retail professionals have a data aggregation and enrichment strategy, but they haven’t fully deployed it or reaped its benefits yet. experiences. Amongst the top priority segments were: Specific age groups like seniors, millennials, and Gen Z.

Marketing Websites 121

Marketing Websites Lead Ranking Aggregators Marketing Management 121

Sprout Social

APRIL 25, 2023

With these powerful insights, you can validate assumptions about your audience, start creating more targeted a/b testing, refine your current audience profiles and aggregate audience data across profiles. Trends appear against your key performance indicators (KPIs) to help you identify top-performing channels and campaigns.

Facebook 113

Facebook Effectiveness Ideal Customer Profiles Aggregators 113

seo.co

OCTOBER 4, 2021

Google aggregates this information and uses its prominence and accuracy to determine your business’s local authority. Other than pages of your site, you might see your business profile on Yelp, Yahoo Local, or other third party aggregators. The problem is, finding and building all these citations can be a tedious, complicated endeavor.

SEO 110

SEO Allocation Aggregators Work Management 110