Remove Aggregator Remove Google Remove iHance Remove Personalization

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Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. (I’m sure I forgot a few. Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts. When you are ready to start researching something before making a purchase, you read a blog, you search Google, you ask friends for recommendations, you post questions in forums, etc. You don’t wait for a cold call to talk to an annoying sales person. Feel free to chime in if I did.

B2B Lead Management Market Heats Up

delicious b2bmarketing

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Tools that analyze who’s clicking – and help B2B marketers make heads or tails out of Google’s analytics – are bleeding over into the lead management space. 4) Online portals – I know, this is a broad category. Here’s the problem.

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