Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

PureB2B

FEBRUARY 3, 2022

Take it from Forrester, whose research found 77% of consumers have either chosen, recommended, or paid more for a brand that’s offered a personalized customer experience. These tools also go a step further, aggregating data from a variety of sources to identify prospects with expressed interest in your specific content.

Marketing AI 62

Marketing AI B2B Sales Personalization Paid Search Agency 62

RDIGS

JUNE 23, 2023

Businesses collect vast amounts of data from various sources, ranging from customer information to sales figures and market trends. When crucial information is confined within isolated silos, it becomes challenging to identify trends, correlations, and insights that could drive strategic decision-making. Source : dnb.co.uk

Barriers 52

Barriers Enterprise Management Work Management Marketing Management 52

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Hinge Marketing

DECEMBER 2, 2014

There is much to consider, but we can take the legwork out of one topic: understanding the marketing trends and opportunities emerging in 2015. Below, we’ve collected the top four trends to watch – and what you need to know to leverage them most effectively. Research conducted by RAIN Group and Hinge shows a striking trend.

Trends 48

Trends Marketing Management Lead Ranking Planning 48

Zoominfo

JUNE 27, 2022

THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” Be ready to ask questions when you hear terms like artificial intelligence, algorithms, proprietary processes, or search aggregation.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Albert

AUGUST 10, 2018

“At Wipro,” Coghlan continues, “we’re currently prioritizing tracking customer trends, optimizing conversion rates throughout the customer journey, contextualizing online marketing bot experiences , and exploring content automation by implementing multiple aspects of AI.”. It’s no exaggeration to call such an undertaking humanly impossible.

Marketing AI 63

Marketing AI Paid Search Agency Advertising Agencies Forrester 63

KoMarketing Associates

NOVEMBER 18, 2014

research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now. It should come as little surprise that much of this growth is being fueled by connected mobile devices, but this year’s data does reveal some interesting trends and anomalies, especially in relation to Japan and Korea.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Content Standard

DECEMBER 2, 2015

Perhaps most notable of Forrester’s 2016 Predictions is the dramatic shift of B2B marketing strategies, which will begin transforming its customer engagement strategy with a focus on life-long customer retention. Ramos makes the point that marketers don’t need more technologies—they need to use the ones already at their disposal.

B2B Marketing 40

B2B Marketing Marketing & Strategy Marketing Strategy Trends 40

NuSpark Consulting

FEBRUARY 5, 2017

Predictive analytics is the process of mining large data sets to identify trends and patterns that help companies understand their target audiences and identify risks and opportunities. According to a 2015 report from Forrester Research, 83 percent of companies who tried using predictive analytics for insights had positive outcomes.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

Seismic

OCTOBER 1, 2020

G2’s Fall Grid represents the voice of real sales enablement software users and data aggregated from publicly-available sources and social networks. As we celebrate these launches, milestones and recognitions, it’s important to acknowledge that everything we do ladders back to our customers.

Marketing Analytics Tools 52

Marketing Analytics Tools Customer Satisfaction Forrester Aggregators 52

ClickZ

JANUARY 22, 2020

Unfortunately, this only means that marketers have to spend a significant amount of time keeping up with news trends to entice the customer, rather than focusing on different ways to drive revenue. Collects aggregate profile and behavior data to manage and score leads without involving IT. ActiveCampaign.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

B2B Marketing Directions

MARCH 13, 2016

In November of last year, a group of analysts with Forrester Research published a set of predictions about how B2B marketing will evolve in 2016. In my view, the most significant Forrester prediction is that "B2B Marketing Will (Finally) Adopt a Go-To-Customer Strategy."

B2B Marketing 40

B2B Marketing Forrester B2B Paid Search Agency 40

SpotMe Blog

MARCH 23, 2023

That’s why Forrester has released The Forrester Wave : B2B Event Management Technology, Q1 2023 report. Read on to find out what’s trending in B2B event management technology, why we think SpotMe has been named a Leader, and how you can reap the full benefits of the report. Keen to get into the details?

Enterprise Management 59

Enterprise Management Forrester Marketing Management B2B 59

Customer Experience Matrix

MAY 23, 2012

The situation – and barely concealed frustration – is captured perfectly in the headline from a recent Forrester Consulting study sponsored by Silverpop : “Response Metrics Are Used To Evaluate Success, Leaving Customer Or Business Impact Metrics Largely Ignored”. Opportunities.

Lead Ranking 120

Lead Ranking Contingency Planning Planning Lead Scoring 120

Content Marketing Institute

MAY 8, 2018

Consider these usage trends: According to eConsultancy , the time U.S. And you can use it to deliver more personalized communications or aggregate it with other CRM information to improve your targeting efforts. Brand #apps get you access to users’ info to aggregate w/ other CRM info to improve targeting, says @joderama.

Brand Identity 98

Brand Identity Branding Ad Building Work Management 98

The ROI Guy

MAY 26, 2014

Twenty-nine percent of companies expect to expand their sales organizations between 10%-30% in the coming year, with over 6% expecting to grow a whopping 30% , this according to the Sales Execution Trends study of 200 worldwide sales leaders by our partner Qvidian. become fully productive.

Forrester 40

Forrester Storytelling Paid Search Agency Aggregators 40

Martech

JANUARY 25, 2022

And in a world where more organizations are working virtually, this trend has only been exacerbated. Research from Forrester Consulting found that only one out of five marketing organizations was effectively personalizing content at scale. How CRM enables personalization & personalized experiences.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Paid Search Agency 97

Sprout Social

JUNE 15, 2023

A recently commissioned Total Economic Impact™ study conducted by Forrester Consulting on behalf of Sprout Social found that Sprout’s tools helped a composite organization representative of interviewed customers drive $973,000 in social media team productivity and efficiency savings over three years, and a 55% productivity increase in year three.

Social Media 114

Social Media Budget Programs Work Management Marketing Management 114

DiscoverOrg

AUGUST 7, 2018

These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. We don’t expect this trend of self-guided buyer research to change anytime soon.

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

Sprout Social

MAY 24, 2023

A recently commissioned Total Economic Impact™ study conducted by Forrester Consulting found that Sprout’s tools helped a composite organization representative of interviewed customers drive $973,000 in social media team productivity and efficiency savings over three years, and a 55% increase in year 3.

Social Media 97

Social Media Tools Work Management Marketing AI 97

Customer Experience Matrix

MARCH 20, 2018

The Customer Data Platform industry is doing very well, thank you, with new reports out recently from both Gartner and Forrester and the CDP Institute launching its European branch. The separate database has some disadvantages – in particular, it can involve replicating a lot of data – but it also has major benefits.

Enterprise Management 153

Enterprise Management Work Management Marketing Management Buy 153

Litmus

JUNE 16, 2021

In fact, Forrester Research predicts that marketing message volume will increase by 40% in 2021 from B2C companies alone. You get an aggregated view of your overall email program performance, as well as the metrics for each of your recent emails, accompanied by a thumbnail image for easy reference.

Eloqua 79

Eloqua Privacy Protection Aggregators Click Rate 79

Ambal's Amusings

OCTOBER 15, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Forrester Blog for Interactive Marketing Professionals. In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Martech

SEPTEMBER 21, 2021

More vendors are offering predictive analytics and models based on machine learning, which uses algorithms to process data and surface trends or insights that enable marketers to customize visitor experiences and marketing campaigns. I mproved lead conversion and ROI.

Marketing Automation Services 125

Marketing Automation Services Enterprise Management Work Management Marketing Management 125

DiscoverOrg

AUGUST 7, 2018

These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. We don’t expect this trend of self-guided buyer research to change anytime soon.

Intent Data 120

Intent Data Intent Lead Ranking Bombora 120

Online Marketing Institute

AUGUST 14, 2011

Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

ClearVoice

SEPTEMBER 1, 2020

” Pattisall’s sentiment comes at a time when impressive new data aggregation tools are being created by a small, select group. ” Pattisall’s sentiment comes at a time when impressive new data aggregation tools are being created by a small, select group. It’s basically a real-time interactive insights tool.

Budget Programs 71

Budget Programs Content Privacy Paid Search Agency 71

KoMarketing Associates

MARCH 2, 2017

In mid 2015, Forrester Analyst Lori Wizdo wrote an article highlighting the B2B buyer journey and the various channels and vehicles prospective buyers seek information. The immediate follow up graphic (again from Forrester and Analyst Lori Wizdo) is much more complex. B2B Buyer Journey Mapping Basics.

Top of Funnel 120

Top of Funnel Buyer's Journey Marketing Automation Services B2B 120

Brandpoint

MARCH 26, 2021

Don’t forget to share those trend-packed, expert-written, thought leadership–based specimens (for example, 2021 Marketing Predictions ) with your favorite journalist, if just to build a long-term relationship, so you (and your executive team) can be a resource for opinions, quotes and insights on stories they’re already working.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Tips Planning 118

Adobe Experience Cloud Blog

APRIL 22, 2019

Consider these statistics: 64% of customers say customer experience is more important than price in buying decisions (Forrester). The keys to building those relationships are aggregating your customer data and then acting on that information in a timely fashion. Five Tactics for Creating Clear Differentiation. 4) Find Truth.

Work Management 133

Work Management Marketing Management Multi-Touch Attribution Marketing & Strategy 133

Salesforce Marketing Cloud

JANUARY 11, 2024

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. The depth of data available about market trends, customer behavior, and the effectiveness of various sales tactics can be helpful in tweaking your sales process approach.

B2B Sales 59

B2B Sales Practices Work Management Marketing Management 59

Outgrow

MAY 30, 2023

Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. Saksham Sharda is the Chief Information Officer at Outgrow.co. So there are ways to do it.

Enterprise Management 52

Enterprise Management Acquisitions Work Management Marketing Management 52

Hubspot

NOVEMBER 11, 2015

‘Keeping up with the Joneses’ has long been an idiom relating to the need to keep up with the latest and greatest gadgets, trends, innovations and benchmarks (mainly so as not to be shown up by your trendy neighbours). Another good option is to follow relevant social media accounts and use HubSpot’s Social Inbox to aggregate your updates.

Demand Generation Agencies 28

Demand Generation Agencies Work Management Marketing Management Paid Search Agency 28

Online Marketing Institute

OCTOBER 1, 2010

There are at least a few points of entry to integrate your corporate website: 1) Extending your corporate websites to social networks, 2) Allowing for customers voices through reviews and ratings, 3) Aggregating the discussion back on your own website. Single Sign On systems don’t go away they simple aggregate this new level of data.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Outgrow

FEBRUARY 22, 2022

Moreover, publishing podcasts across multiple aggregation platforms opens doors for more attention and engagement. . Infographic: Top Social Media Trends To Focus in 2022. Or even optimize the contents of the blog based on new trends, updates, etc. . This graphic by Forrester offers great insights into the three – .

Distribution 59

Distribution Webinar Metrics Outgrow Marketing & Strategy 59

Single Grain

NOVEMBER 11, 2019

According to Forrester, marketing automation tool spend will reach $25 billion by 2023, and HubSpot, Marketo and Pardot make up 50% of that market. 5 Trends that Will Define the New Vision of Marketing Automation. Aggregate information across data points such as use location and device to help you bid better.

Marketing AI 76

Marketing AI Marketing Automation Services Work Management Paid Search Agency 76