40 Awesome Marketing Tweets From 2011
B2B Marketing Insider
DECEMBER 22, 2011
Google B2B Team. e6e6e6 ;'> March 23, 2011 7:29 am via Google Reply Retweet Favorite. RT @ mitchjoel : The new Twitter Effect (and what it means for business): [link]. RT @ outspokenmedia The Myth of ‘Professional’ Twitter Accounts [link] @ lisabarone nails it with this one. Here is Forrester B2B Technographic link [link] from @ bengrossman #smplus.
Monitoring vs Analytics [Infographic]
Buzz Marketing for Technology
FEBRUARY 9, 2011
found a graphic created by Zach Hofer-Shall from Forrester that was similar in concept so I adapted it for this report. Their data includes the full twitter fire hose (first provider to get the fire hose). They are the “Leaders in Social Intelligence – according to Forrester. ANALYTIC AGGREGATORS. looked at dozens of dashboards, and reams of reports.
Why Most Executives Should Stay Clear of Social Media
B2B Marketing Unplugged
JULY 1, 2010
Naturally, this otherwise excellent talk began with the Ritual Shaming of the people in the room brave enough to admit they didn’t have a professional Facebook account, don’t really understand Foursquare, are only dimly aware of Google Buzz and can’t, honestly, see the point of Twitter. Even Forrester has jumped on the CEOs-Must-Join-the-Party party. . They have to care about the aggregate of crappy experiences they impose on their customers because that erodes market share and, ultimately profitability, but they really don’t have to care about individual failures.
Integrate Social Networks with your Corporate Website with ‘Social Sign On’
OCTOBER 1, 2010
Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. Single Sign On systems don’t go away they simple aggregate this new level of data. Or do I interpret this wrong? Expect more now.
ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?
Connect the Docs
OCTOBER 15, 2009
Forrester Blog for Interactive Marketing Professionals. Blog Marketing Interactions Twitter Ardath421. The increase in digital B2B Marketing has provided the opportunity for marketers to expand their visibility beyond the aggregate to the granular level of individuals. Blog Start with a Lead Twitter BrianJCarroll. Blog WritingontheWeb Twitter PatsiBlogSquad.
Demandbase: A New Twist In The Lead Management Automation Market
JULY 31, 2009
Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts.
Online Marketing News in 2009: The Year’s Hottest Events
Modern B2B Marketing
DECEMBER 15, 2009
Twitter Starts Testing Features for Businesses. MySpace and Facebook sign real-time search deals with Google. Top word of 2009: Twitter. Google Announces New Offerings in Real-Time, Mobile and Social Search. Linkedin and Twitter integrate. Twitter creates Twitter Lists. Technorati release their state of the blogosphere - shows that most bloggers are just hobbiest and number one use of Twitter is to promote blogs. Google Removes Page Rank from the Webmaster Tools. Twitter gets an (unofficial) app store. reCapture by Google.
B2B Lead Management Market Heats Up
JULY 31, 2009
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. My point: B2B marketers are looking elsewhere for help generating demand. 3) Marketing automation – lead by firms like Aprimo, Unica, Oracle/Siebel and SAS, this category is at the core of what Forrester calls the Marketing Technology Backbone.
Top 40 Posts and Hot Topics of Inbound Marketing and Social Media
B2B Marketing Zone Posts
JULY 7, 2010
And it’s even better when a bunch of statistics are aggregated for us in one place! The Ultimate List: 100+ Twitter Statistics - Hubspot , June 2, 2010 Twitter , while simple, is often a confusing social media platform for. This post provides a treasure trove of statistics in the form of infographics related to Twitter. Here’s a great example of an effective infographic that illustrates social media behavior by age group, based on a Forrester Research study. To its enthusiasts, however, Twitter is a powerful channel. Twitter (169). Enjoy.