Martech

FEBRUARY 28, 2022

A Forrester WAVE matrix of leading vendors is one. You won’t get an accurate picture of your performance if you rely on aggregate reporting. That can work for B2C marketers, who can lump in all the detailed reporting for an entire program, like a welcome, onboarding or purchase series, into an aggregate success rate.

Marketing Automation Services 126

Marketing Automation Services Intent Marketing Automation Email Marketing 126

Martech

OCTOBER 22, 2021

SORT uses AI to aggregate “common ground” traits that identify scalable target audiences based on a range of real-time data signals. 71% of brand marketers struggle to maintain an accurate consumer identity over time, according to a study from Forrester. SORT will initially be offered by the Perion company Undertone.

Work Management 91

Work Management Marketing Management Privacy Marketing Proposals 91

Martech

OCTOBER 14, 2021

Identity resolution platforms aggregate data from many consumer touchpoints. 71% of brand marketers struggle to maintain an accurate consumer identity over time, according to a study from Forrester. Identity resolution is one way to support effective marketing campaigns while respecting consumer privacy. Data collection and cleansing.

Multi-Touch Attribution 103

Multi-Touch Attribution Work Management Paid Search Agency Marketing Management 103

Sprout Social

FEBRUARY 28, 2024

A recently commissioned Total Economic Impact™ study conducted by Forrester Consulting found that Sprout helped a composite organization representative of interviewed customers gain 92% of time back by using the Smart Inbox.

Social Media 102

Social Media Work Management Marketing Management Media 102

ScanmarQED

MARCH 17, 2021

The difference between analysis with aggregate vs. disaggregate data. ways to deal with marketing measurement is to combine disaggregate tracking insights with aggregate analysis.? To aggregate data is to compile and summarize data while to disaggregate data is to break down aggregated data into component parts or smaller units.?

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

ScanmarQED

MARCH 17, 2021

The difference between analysis with aggregate vs. disaggregate data. ways to deal with marketing measurement is to combine disaggregate tracking insights with aggregate analysis.? To aggregate data is to compile and summarize data while to disaggregate data is to break down aggregated data into component parts or smaller units.?

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

Contently

NOVEMBER 10, 2022

Keith Johnston, VP and research director serving CMO professionals at Forrester , notes the rise of data-driven communication: “We’re at the tipping point where we’re trying to decide what marketing really means in this era.” ” Evaluate new ideas by potential revenue.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Martech

OCTOBER 28, 2021

According to Tabaran, buyer intent is calculated through an aggregation of multiple data sources. In a Forrester/SiriusDecisions survey of marketers, the majority of respondents said account engagement, win rate, average deal size, and ROI increased after implementing an ABM strategy. Understanding buyer intent.

Top of Funnel 115

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 115

Nuvi

APRIL 27, 2021

To harness the value of unstructured data, businesses need to aggregate it with technology. Forrester found that only 32% of decision-makers currently use a unified data analytics tool or aggregate these disparate data sources. . The Forrester Opportunity Snapshot can be accessed here. . REDWOOD CITY, Calif.

Studies 40

Studies Forrester Lead Scoring Lead Ranking 40

Outreach

DECEMBER 2, 2021

Almost a third of B2B sales leaders say they develop forecasts by referencing key deals and adding in qualitative analysis, according to a recent commissioned study conducted by Forrester Consulting on behalf of Outreach.*. The problem? This unscientific method makes it impossible to accurately manage your business. Why does this happen?

Forecasting 52

Forecasting Outreach Forrester Analysis 52

Marketing Insider Group

AUGUST 28, 2019

According to Forrester , customers consume nearly 12 pieces of content before making a purchase, and Ben Tyson of Google, is credited with saying, “Consumers consult an average of 14.8 The next step would be to aggregate content already available to the marketing organization and assess where there might be gaps in the existing assets.

Allocation 100

Allocation Content Curation Thought Leadership 100

PathFactory

MAY 31, 2021

As Ryan Skinner, Principal Analyst at Forrester, put it: content intelligence is “technology that helps content understand itself.”. Content intelligence goes much further than other data, delving into the quality of engagement on an aggregate, individual and even account level. So how does content intelligence actually work?

Marketing AI 59

Marketing AI Demand Forrester B2B 59

Madison Logic

JANUARY 3, 2024

Forrester’s July 2023 Artificial Pulse Survey participants agree , ranking creating marketing content with genAI as the most important use case for AI over the next 12 months.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Atomic Reach

FEBRUARY 23, 2023

Influencer Marketing Solution (IMS) use has exploded, and now accounts for as much as 25% of brands’ influencer spend, according to Forrester. data points prior to launching the campaign, including aggregated data from Reddit and four other key social networks. We used our proprietary AI to process 2.5B

API 59

API Marketing Management Ideal Customer Profiles Aggregators 59

ClickZ

SEPTEMBER 27, 2019

Roth emphasized this point by presenting some key statistics from top research firms including the CMO Council, Forrester and Gartner. A recent Forrester survey revealed that only 8% of sales and marketing executives believe their teams are strongly aligned. However, achieving this is a pain point for many companies.

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

PureB2B

FEBRUARY 3, 2022

Take it from Forrester, whose research found 77% of consumers have either chosen, recommended, or paid more for a brand that’s offered a personalized customer experience. These tools also go a step further, aggregating data from a variety of sources to identify prospects with expressed interest in your specific content.

Marketing AI 62

Marketing AI B2B Sales Personalization Paid Search Agency 62

Seismic

OCTOBER 1, 2020

G2’s Fall Grid represents the voice of real sales enablement software users and data aggregated from publicly-available sources and social networks. As we celebrate these launches, milestones and recognitions, it’s important to acknowledge that everything we do ladders back to our customers.

Marketing Analytics Tools 52

Marketing Analytics Tools Customer Satisfaction Forrester Aggregators 52

Martech Advisor

SEPTEMBER 12, 2019

The following are the most common challenges contributing to today’s marketing data pollution crisis, according to new research from Forrester Consulting , commissioned by Infogroup. Taken in aggregate, especially over time, a marketing organizations’ overall data quality can decline in alarming ways. Poor data quality.

Organization 95

Organization Enterprise Management Data Hygiene Marketing Management 95

Sprout Social

MAY 3, 2023

For example, we recently commissioned a Total Economic Impact™ study conducted by Forrester Consulting which found that Sprout drove $973,000 in productivity and efficiency over three years for a composite organization.

Allocation 96

Allocation Peer-to-peer Marketing Budget Work Management 96

Nuvi

MAY 24, 2021

Going beyond aggregating relevant reviews and ratings, it brings together unstructured feedback from social media, business profiles, and other third-party endorsement platforms, helping potential customers save time when deciding where to take their business.

Correlation 52

Correlation Forrester Aggregators Touchpoints 52

6sense

NOVEMBER 22, 2021

In fact, Forrester Research did a study recently that showed that on average, post-pandemic, buyers are having 27 interactions each. Sellers armed with leading account engagement technologies can track, aggregate and de-anonymize these intent signals. And again, all of those folks are having interactions.

Account Based Marketing 62

Account Based Marketing Tips ABM Intent Signal 62

Content4Demand

MAY 26, 2020

Forrester|SiriusDecisions principal analysts Ross Graber and Anthony McPartlin presented new research on this at Summit 2020 this year in their keynote presentation, “In the Age of the Customer, Why Is B2B Measurement All About Us?” Identify and aggregate indicators of customers’ health into a trackable score.

Lead Ranking 66

Lead Ranking Lead Scoring Forrester B2B Sales 66

PureB2B

AUGUST 21, 2019

According to Forrester , customers consume nearly 12 pieces of content before making a purchase, and Ben Tyson of Google, is credited with saying, “Consumers consult an average of 14.8 The next step would be to aggregate content already available to the marketing organization and assess where there might be gaps in the existing assets.

Allocation 62

Allocation Content Curation Forrester 62

Zoominfo

JUNE 27, 2022

THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” Be ready to ask questions when you hear terms like artificial intelligence, algorithms, proprietary processes, or search aggregation.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

NuSpark Consulting

FEBRUARY 5, 2017

According to a 2015 report from Forrester Research, 83 percent of companies who tried using predictive analytics for insights had positive outcomes. These include licensed data from aggregators, website traffic, web scraping and even job listings. These included: Ability to reach the right buyers. Development of Customer Profiles.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

PureB2B

AUGUST 21, 2019

According to Forrester , customers consume nearly 12 pieces of content before making a purchase, and Ben Tyson of Google, is credited with saying, “Consumers consult an average of 14.8 The next step would be to aggregate content already available to the marketing organization and assess where there might be gaps in the existing assets.

Allocation 62

Allocation Content Curation Forrester 62

RDIGS

JUNE 23, 2023

According to the 2022 report by Airtable and Forrester , 80% of business executives consider “reducing data silos” to be their organization’s top priority. Source – Airtable and Forrester Data Quality Data quality issues, such as incomplete, inaccurate, or inconsistent data, pose a significant challenge to data integration.

Barriers 52

Barriers Enterprise Management Work Management Marketing Management 52

Content Standard

MAY 24, 2019

” The latest research from Forrester agrees, noting that one-off partner approaches are becoming rich, integrated ecosystem strategies. And as Forrester notes, proactive partner management requires the same level of analytics, tools, and experience customization that other aspects of business do. Recommended for you.

Top of Funnel 84

Top of Funnel Lead Generation Advertising Agencies Lead Ranking 84

Sprout Social

JUNE 13, 2023

The Total Economic Impact™ of Sprout Social, a commissioned study conducted by Forrester Consulting on behalf of Sprout, found that a composite organization, based on real interviewed customers, realized a 233% return on investment (ROI) and $1.3M in savings over three years.

Social Media 101

Social Media ROI Work Management Marketing Management 101

Marketing Insider Group

AUGUST 11, 2015

Forrester and Gartner support the notion that today’s buyer embarks on an increasingly digital, empowered, and complex buyers journey. All survey data is open to some interpretation (see this eMarketer writeup , and this coverage in MediaPost ) but from where I sit, this research is an encouraging indication of where B2B marketing is headed.

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

Albert

AUGUST 10, 2018

That wide range of applications is a testament to AI’s remarkable ability to break down longstanding departmental silos and drive truly omnichannel campaigns, aggregating customer data from countless channels spanning the entire digital world. It’s no exaggeration to call such an undertaking humanly impossible.

Marketing AI 63

Marketing AI Paid Search Agency Advertising Agencies Forrester 63

Funnelholic

DECEMBER 1, 2015

You may have heard that 57% of the buying journey is now done online before a buyer even engages with a supplier (CEB), but that number is 67% in a Dell/Carnegie Mellon study and 70% in a study by Forrester. Use Content Aggregators. Content aggregators are online tools that help centralize everything you’re reading into one place.

Aggregators 70

Aggregators Social Networks Budget Programs Cold Calling 70

NetLine

JUNE 21, 2022

This is an aggregate number across a wide selection of industries. According to Forrester Research , companies with superior lead nurturing strategies generate 50% more sales-ready leads at 33% lower cost. . Research from FocusVision states that consumers consume up to 13 pieces of content before coming to a purchase decision. .

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

KoMarketing Associates

NOVEMBER 18, 2014

The slide deck listed above breaks out each region and provides an aggregate summary. Forrester’s New B2B Buyer. This year, Intershop commissioned Forrester Consulting to conduct global research on B2B end-user buyers. Chief Marketer’s Annual B2B Lead Generation Survey.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

B2B Marketing Directions

MARCH 13, 2016

In November of last year, a group of analysts with Forrester Research published a set of predictions about how B2B marketing will evolve in 2016. In my view, the most significant Forrester prediction is that "B2B Marketing Will (Finally) Adopt a Go-To-Customer Strategy."

B2B Marketing 40

B2B Marketing Forrester B2B Paid Search Agency 40

ClickZ

JANUARY 22, 2020

In its first ever Marketing Automation Technology Forecast, Forrester had also predicted that the global spending on marketing automation tools will pass $25 billion by 2023, a 14% annual growth rate. Collects aggregate profile and behavior data to manage and score leads without involving IT. ActiveCampaign.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

SpotMe Blog

MARCH 23, 2023

That’s why Forrester has released The Forrester Wave : B2B Event Management Technology, Q1 2023 report. Get the Forrester Wave : B2B Event Management Technology, Q1 2023 report for free now. Out of the 14 event management technology vendors, Forrester named only 4 of them a Leader, one of which we’re proud to say is SpotMe.

Enterprise Management 59

Enterprise Management Forrester Marketing Management B2B 59