Embracing a Contemporary Marketing Mix Modeling Approach Using Pooled Regression
Mass Analytics
DECEMBER 19, 2022
With Pooled Regression, we can measure different factors at the store/region level and aggregate results at the national level. The deployment of Pooled Regression allows to: • Increase data size and the confidence in all measures (T-stat): Often, the most practical way to decrease the margin of error is to increase the sample size.
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