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Embracing a Contemporary Marketing Mix Modeling Approach Using Pooled Regression

Mass Analytics

With Pooled Regression, we can measure different factors at the store/region level and aggregate results at the national level. The deployment of Pooled Regression allows to: • Increase data size and the confidence in all measures (T-stat): Often, the most practical way to decrease the margin of error is to increase the sample size.

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Marketing work management: the forgotten essential

Martech

When talking about martech, we most often think about tools that allow us to perform a specific task related to marketing — analyze traffic on our websites, aggregate and understand customer data, deliver personalized messaging, etc. But most marketing initiatives require we employ multiple tools to achieve our objectives.

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The changing dynamic of programmatic SEO

Kevin Indig

But now, AI tools significantly reduce content creation bottlenecks and allow companies to create programmatic content at scale even if they don’t aggregate user-generated content, products or data. For example, Betterteam built thousands of pages for job descriptions. The benefits go beyond just more traffic. Or even a hundred?

SEO 59
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How Many “Leads” Does $100,000 Buy?

ViewPoint

Content Aggregator “Leads”. If this is the way your VP of sales is inclined to go, marketing leaders should recommend that 1% sample be acquired (2,000 total contacts or about 100 for each rep). Option 3: Content Aggregator Leads. There are many different flavors of lead aggregation. Vertical Qualified. Email Addresses.

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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? The reality?

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3 Important Google Analytics Data Quirks

KoMarketing Associates

Let’s take a look at a few of the most important Google Analytics nuances: Sampling. For Google Analytics, the cap is a restriction on the number of Sessions that can be analyzed in the reports before a sampled data set is used to extrapolate results. How do you tell if your data is Sampled? How can I avoid Sampling?

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The Demand Generation Strategy Guide

Zoominfo

For example, third party intent data aggregates web consumption related to relevant keywords from company IP addresses. TOFU is the part of the funnel where you can establish your brand as a thought leader, provide prospective customers with a ‘sample’ of your products and services, and gain visibility amongst your audience.