aggregator 
Customer Experience Matrix
MARCH 5, 2009
Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 In a study as broad-ranging as the Raab Guide, any one of those features will get lost when you aggregate scores into broad categories. The relative ranking of the different vendors hasn't been significantly affected.
Customer Experience Matrix
DECEMBER 27, 2010
What happens is that each factor gets at least one point, giving the category a high aggregate total. From a prioritization standpoint, that's effectively useless. categories with many factors are overweighted. For example, category with five factors has a weight of at least five, while a category with 20 factors has a weight of 20 or more.
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Online Marketing Institute
JULY 31, 2009
I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts. Reverse IP look up appears to be the new thing here.
Customer Experience Matrix
FEBRUARY 13, 2009
In theory, this would imply that company data is stored once and applied to all the associated individuals, and that the demand generation system could aggregate data by company, use that data to calculate company-level lead scores, and change which company an individual is linked to. This turns out not to be the case.
Online Marketing Institute
JULY 31, 2009
4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. That I’m sure to hear about them since I know I’ve missed adding many to this list.)
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