The ROI Guy

AUGUST 27, 2018

Some common ways to leverage the customer intelligence includes: 1) As dynamic benchmarks – integrated into the Value Selling and Marketing Tools, for peer comparisons of each prospect and customer versus industry leaders, laggards and averages, aggregated and anonymized from each vetted engagement.

Marketing Automation Services 55

Marketing Automation Services Ideal Customer Profiles Tools Peer-to-peer 55

Customer Experience Matrix

FEBRUARY 6, 2013

Sector revenues: We aggregate the vendor-provided client counts by industry segment (micro business, small business, mid-size business, and large business), which we multiply by the estimated average selling price in each segment. I can only say this makes me doubly appreciate the vendors who do provide firm data.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Forecasting 120

Customer Experience Matrix

AUGUST 28, 2014

Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. It’s important to clarify that 6Sense doesn’t receive individual contact information from its Web site partners; instead, Web site data is aggregated by company. 6Sense uses this to build company and individual-level predictive models.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Customer Experience Matrix

JUNE 14, 2013

Identity aggregators can link email, social media, and other addresses for the same individual. Connectors are currently available for Marketo and Salesforce.com , with an Eloqua connector due soon. Sentiment analysis can (with limited reliability) detect the attitudes that individuals express.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Convince & Convert

APRIL 29, 2012

” (note: in fact, this was one of the questions I was asked on a very interesting 25 Content Marketing Challenges Webinar I did last week with Joe Chernov from Eloqua and Chris Baggott from Compendium. All of these are behavior metrics, not aggregation metrics. Check it out below, it’s very meaty.). Show them the money.

Social Media 167

Social Media Paid Search Agency Resources Budget Programs 167

Customer Experience Matrix

MARCH 5, 2009

Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 In a study as broad-ranging as the Raab Guide, any one of those features will get lost when you aggregate scores into broad categories. The relative ranking of the different vendors hasn't been significantly affected. 9 Now what?

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Customer Experience Matrix

DECEMBER 27, 2010

What happens is that each factor gets at least one point, giving the category a high aggregate total. From a prioritization standpoint, that's effectively useless. categories with many factors are overweighted. For example, category with five factors has a weight of at least five, while a category with 20 factors has a weight of 20 or more.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Anything Goes Marketing

AUGUST 3, 2009

On his reside blog , Philip Nelson describes how Eloqua includes a number of Twitter links below the main call to action to continue the conversation via Twitter and other social media outlets and to leverage tools like Twitter to further promote your marketing materials. This goes beyond tracking Twitter at the aggregate level.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Marketing Insider Group

DECEMBER 22, 2011

Brands, Aggregators and Journalists [link] Great post from @ markivey | focus on content and real-time curation. juntajoe The Content Marketing Playbook [free] [link] w/ help from @ jonkranz @ eloqua @ prnewswire #cmi. …Social Media Popular as TV, Movies Lose Appeal [link] via @ marketingprofs. BrennerMichael. Michael Brenner.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

SnapApp

APRIL 4, 2018

Although it's an aggregate metric, it's critical. Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. Tracking method – Eloqua. . . Dollar amount (estimated) and number of marketing leads, aggregated and from each campaign. Email list growth. Adam Honig.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Litmus

JUNE 16, 2021

You get an aggregated view of your overall email program performance, as well as the metrics for each of your recent emails, accompanied by a thumbnail image for easy reference. Now available for Litmus Enterprise customers who use Eloqua and Salesforce Marketing Cloud. Get actionable subscriber insights delivered right to your inbox.

Eloqua 79

Eloqua Privacy Protection Aggregators Click Rate 79

Litmus

SEPTEMBER 7, 2021

Litmus makes it easy for us to instantly sync our emails to Eloqua without having to copy and paste and switch between tools throughout the email building and testing process. “The Litmus Eloqua integration allows us to test emails as we build, saving us 3 hours per email.”

Eloqua 72

Eloqua Enterprise Management Marketing Automation Services Efficiency 72

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts. Reverse IP look up appears to be the new thing here.

Enterprise Management 40

Enterprise Management Work Management Marketing Management DemandBase 40

Martech

JULY 26, 2021

Being a power user of Marketo or HubSpot, Pardot or Eloqua. When talking about martech, we most often think about tools that allow us to perform a specific task related to marketing — analyze traffic on our websites, aggregate and understand customer data, deliver personalized messaging, etc. Being admin for a Salesforce instance.

Paid Content 95

Paid Content Marketing Automation Services Work Management Marketing Management 95

Customer Experience Matrix

MARCH 3, 2017

CaliberMind ingests data from Salesforce Sales cloud and Marketo , Oracle Eloqua , Salesforce Pardo t, and HubSpot marketing automation systems. Attribution reports show the timing of different types of contacts relative to the date of the final sale, aggregated across multiple accounts. We’ll circle back to classification at the end.

Marketing Analytics Tools 120

Marketing Analytics Tools Marketing Automation Services Classified Ads Enterprise Management 120

Customer Experience Matrix

FEBRUARY 13, 2009

In theory, this would imply that company data is stored once and applied to all the associated individuals, and that the demand generation system could aggregate data by company, use that data to calculate company-level lead scores, and change which company an individual is linked to. This turns out not to be the case.

Demand Generation 120

Demand Generation Work Management Demand Marketing Automation Services 120

Convince & Convert

MARCH 18, 2016

And it’s really great for quickly and easily generating leads and then tying those leads into whatever marketing automation system you might be using today: Marketo, Pardot, Eloqua Oracle, Infusionsoft, MailChimp, whatever you’re using, Uberflip can hook you up. So what does it really do? And how exactly do we help people do that?

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

Vidyard

FEBRUARY 25, 2015

You can learn all about incorporating a video marketing platform like Vidyard with your Marketo and Eloqua instance. For Eloqua, this info will likely be stored in the Object Record for a particular lead. A CRM system, or a way of tracking your closed deals.

Video Marketing 51

Video Marketing Eloqua Top of Funnel Marketing Automation Services 51

DealSignal

MAY 31, 2023

Third-party intent data, particularly from an aggregator, will give you the most comprehensive view of who’s in the market to buy your product or service. For example, if you’re targeting marketers who do marketing automation and email marketing, you may want to filter for contact profiles that have skills in Pardot, Eloqua, or Marketo.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

Single Grain

MAY 31, 2023

Third-Party Data Providers: Third-party data providers collect and aggregate data from various sources, such as public records, consumer surveys, and online behaviors. Sales Data: Sales data includes information on product purchases, sales channels, pricing, and customer segments.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Convince & Convert

MARCH 22, 2012

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. Metrics like aggregate daily comments and likes per page and per post, and things like that. They don’t do that very well.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

DealSignal

JANUARY 19, 2021

Third-party intent data, particularly from an aggregator, will give you the most comprehensive view of who’s in the market to buy your product or service. For example, if you’re targeting marketers who do marketing automation and email marketing, you may want to filter for contact profiles that have skills in Pardot, Eloqua, or Marketo.

Ideal Customer Profiles 64

Ideal Customer Profiles Sales Qualified Leads High Quality Lead Marketing Automation Services 64

Convince & Convert

MARCH 22, 2012

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. Metrics like aggregate daily comments and likes per page and per post, and things like that. They don’t do that very well.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

LeanData

DECEMBER 28, 2015

Account-Based Reporting: The ability to report on your marketing in aggregate from an account-based perspective rather than focusing on individual people. Systems like Marketo, Oracle Eloqua and Hubspot are examples. This increases operational efficiency and grows revenue faster.

Account Based Marketing 71

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 71

LeanData

DECEMBER 28, 2015

Account-Based Reporting: The ability to report on your marketing in aggregate from an account-based perspective rather than focusing on individual people. Systems like Marketo, Oracle Eloqua and Hubspot are examples. This increases operational efficiency and grows revenue faster.

Account Based Marketing 53

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 53

LeanData

DECEMBER 28, 2015

Account-Based Reporting: The ability to report on your marketing in aggregate from an account-based perspective rather than focusing on individual people. Systems like Marketo, Oracle Eloqua and Hubspot are examples. This increases operational efficiency and grows revenue faster.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

LeanData

DECEMBER 28, 2015

Account-Based Reporting: The ability to report on your marketing in aggregate from an account-based perspective rather than focusing on individual people. Systems like Marketo, Oracle Eloqua and Hubspot are examples. This increases operational efficiency and grows revenue faster.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

chiefmartech

AUGUST 14, 2017

But while industry-wide research is helpful to understand the overall direction in which marketing organizations are headed, aggregate data can’t express what it’s like to navigate these changes in a real organization.

Work Management 47

Work Management Marketing Management Planning Marketing Automation Services 47

Hinge Marketing

JULY 21, 2022

If you need a platform that can program campaigns, suppress lists, and score leads, Pardot, Eloqua, and Hubspot are good options. All of the social media platforms have sections of their platform where they aggregate content for their users to peruse. If you’re starting out, tools like Mailchimp and Constant Contact will suffice.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Metadata

FEBRUARY 16, 2021

Elissa Fink: So, that’s why I was like, we got to break into one where people are commonly aggregating, analysts, job roles, media. He founded Eloqua. But I knew was also true that we couldn’t have to spend the resources and time and money to build our own category. There’s people there talking about this problem.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52