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Customer Experience Matrix

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VEST Report: Competition in B2B Marketing Automation Isn't About Features

Customer Experience Matrix

Probably the most interesting trend is integration of marketing automation with retargeting and display ad vendors, which has been announced in various forms by Marketo, Oracle, and Adobe. The only major changes captured in the new report are the custom table abilities added by Marketo and Ontraport. - the real action is outside the products.

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Data Plus MarTech: HubSpot and Demandbase Join the Race

Customer Experience Matrix

More precisely, WhoToo aggregates audience data from multiple sources and makes it available for selections based on company and individual attributes. What makes WhoToo really special is it has the technology to access its data with the split-second speed needed to purchase display and mobile ads in real time.

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Datorama Applies Machine Intelligence to Speed Marketing Analytics

Customer Experience Matrix

Dig a bit deeper and the confusion just grows: the company works mostly with aggregated performance data, but also works with some individual-level data. The results can be displayed in Datorama’s own interface, read by business intelligence products like Tableau , or exported to other systems like marketing automation.

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6Sense Finds B2B Prospects Using Web Site Activities

Customer Experience Matrix

6Sense wouldn''t be a CDP if it merely displayed its data on a CRM screen without letting the CRM system import it. It’s important to clarify that 6Sense doesn’t receive individual contact information from its Web site partners; instead, Web site data is aggregated by company.

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MMA Modernizes Marketing Mix Models

Customer Experience Matrix

But MMA works with aggregate data such as total spend and impressions, with a major emphasis on mass media like television. The main interface displays curves that represent the relationship between spending on each tactic and final sales. Results can be displayed on reports, which in turn can be assembled into custom dashboards.

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Mintigo InterestBase Harvests Web and Social Data for Marketing and Sales

Customer Experience Matrix

Identity aggregators can link email, social media, and other addresses for the same individual. Mintigo will determine which attributes correlate with group membership, display the most important ones in reports, and use the findings in predictive models that score the entire database on likelihood of purchase or response.

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Demand Generation Usability Scores - Part 4

Customer Experience Matrix

In a study as broad-ranging as the Raab Guide, any one of those features will get lost when you aggregate scores into broad categories. In other words, publishing aggregate functionality scores, or any type of simple vendor ranking, would actually do more harm than good. I've now come back to my senses. So here's what I will do.