VEST Report: Competition in B2B Marketing Automation Isn't About Features
Customer Experience Matrix
JULY 31, 2015
Probably the most interesting trend is integration of marketing automation with retargeting and display ad vendors, which has been announced in various forms by Marketo, Oracle, and Adobe. The only major changes captured in the new report are the custom table abilities added by Marketo and Ontraport. - the real action is outside the products.
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