There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name. Positioning yourselves as “lead management” does not help differentiate what you REALLY do. The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive. Here’s the problem.