Martech

MARCH 8, 2024

Below, I have aggregated several resources to help marketers and marketing team leaders better navigate generative AI training and education. If your company has worked on an AI strategy and shared its vision for how AI can benefit your team, then you are positioned well to start curating relevant resources. Get MarTech! In your inbox.

Marketing AI 104

Marketing AI Training Generation Budget Programs 104

Marketing Insider Group

JANUARY 30, 2024

Audiences evolve , trends change, and what worked yesterday might be old news today. When the list of all customer engaging constituents, audiences and personas is aggregated it often produces surprises, and usually identification of overlooked or under-served requirements. What content will you curate rather than create?

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Sprout Social

MAY 23, 2023

You need to make sure what’s happening on your social channels is human-fed and human-curated. Social media work is about more than just creating on-trend posts. So if there’s anyone in any industry that needs the latest information, it’s not going to know the latest trends.” Not all trends are positive.

Marketing AI 134

Marketing AI Social Media Trends Work Management 134

Sprout Social

JULY 28, 2020

Spot emerging trends. Pinterest is the number one platform where consumers share products, designs and trends that they’re loving. To ensure that your brand is on the forefront of upcoming trends in your industry, you want to maintain an active presence on Pinterest.

Ideal Customer Profiles 120

Ideal Customer Profiles Business Aggregators Profiling 120

Launch Marketing

AUGUST 7, 2019

The first step to take when brainstorming new ideas is to see what is trending in your industry. Another useful tool to consider using to research your audience’s interests is Google Trends. Google Trends allows you to gauge consumer search behaviors over time by providing you with trending search data on specified keywords.

B2B 131

B2B Aggregators Keywords Curation 131

Marketing Insider Group

SEPTEMBER 25, 2023

Content aggregation is one powerful solution that many are using to earn more traffic and leads. It works like this: A content aggregator funnels content into a content aggregation platform, then uses algorithms to decide where it should be distributed on other websites around the web. What Is Content Aggregation, Anyway?

Aggregators 247

Aggregators Work Management Marketing Management Service 247

Marketing Insider Group

JUNE 11, 2013

I have covered Mary Meeker’s Internet Trends charts for a couple of years, starting in 2010 when she talked about the commercial impact of the developing world getting on the internet. The takeaway: as content becomes a commodity, the value is moving from those who create content to those who curate and aggregate it.

Trends 100

Trends Mobile Advertising Planning Internet Marketing 100

Huptech Web

OCTOBER 6, 2023

However, it wasn’t used for advertising at that point—it was used for aggregating information. It’s not just the expertly composed product descriptions or the carefully curated images from the brand. However, the landscape of User-Generated Content is constantly changing with new trends and technologies.

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

Kevin Indig

JANUARY 31, 2023

Aggregators like Google would lose power since content platforms could train models on their data and provide superior AI experiences. Training Stable Diffusion cost only $600K, and the cost seems to be going down over time as more specialized GPUs become available and energy cost trend down ( source 2 , source 2 ).

Copyright 52

Copyright Lead Ranking Lead Scoring Work Management 52

Liveintent

AUGUST 27, 2020

Pinpointing reader trends and behavior offers you greater flexibility and creativity when building packages. Can the trends I’m seeing be used to create aggregate reader profiles based on behavior? Here are some examples of these curated packages. Packages can be activated at scale as a curated deal.

Advertising Agencies 62

Advertising Agencies Curation Bundling Custom Publishing 62

Launch Marketing

SEPTEMBER 30, 2020

The process of content creation, curation, distribution and tracking can be time-consuming, and with an ever-growing to-do list, how can you manage the process of creating and managing content across multiple platforms? Feedly is a news aggregator application that has emerged as one of the best ways to subscribe to RSS feeds.

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

Cintell

APRIL 30, 2019

The objective and approach are similar to the recent trend towards account-based marketing and predictive analytics. Another important consideration is how much content you create versus how much you curate through others. Explore content aggregators to provide articles and research on key topics of interest.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

TrustRadius Marketing

NOVEMBER 9, 2022

Data Trends & Marketing Opportunities. These data patterns, or data trends, can help you identify potential business opportunities faster. Having knowledge of what parts of your business model are performing better than others allows you to capitalize on those trends. Optimizing Resource Planning & Allocation.

Small Business Marketing 98

Small Business Marketing Enterprise Management Work Management Allocation 98

Marketing Insider Group

OCTOBER 27, 2011

So I think they know what they’re doing when it comes to future trends in the online world. And Mary has been nailing it each year with her analysis of the latest online trends. The takeaway: as content becomes a commodity, the value is moving from those who create content to those who curate and aggregate it.

Web 2.0 100

Web 2.0 Trends Mobile Advertising Paid Search Agency 100

Digilant

NOVEMBER 8, 2023

These clean rooms combine data from all services – including offline data – which is then anonymized and aggregated into user and demographic groups. You Guessed It – AI Makes Waves in TV Advertising What would a trends prediction roundup be without the mention of AI?

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

Martech Advisor

MARCH 3, 2020

All-You-Can-Eat vs. Curated Dining Experiences. Quite simply, Disney+ represents a curated, premium brand experience. In short, Netflix is an all-you-can-eat Vegas buffet, whereas Disney+ is a curated dining experience at a high-end steakhouse. Learn More: Video Intelligence Trends 2020 & 2019 Year in Review.

Brand Identity 72

Brand Identity Branding Curation Long Tail Marketing 72

PureB2B

FEBRUARY 3, 2022

However, by curating and delivering personalized content to target audiences, sales teams can, in fact, cut through the digital noise and gain the attention of in-market consumers. These tools also go a step further, aggregating data from a variety of sources to identify prospects with expressed interest in your specific content.

Marketing AI 62

Marketing AI B2B Sales Personalization Paid Search Agency 62

Hubspot

OCTOBER 22, 2019

Digg is a news aggregator site that features articles in science, technology, and current events. Additionally, Digg curates content by top stories, so you can see what’s trending online. To get started, you choose things you’re interested in, such as travel, pop culture, or food, and then it curates content for your feed.

Digg 81

Digg Curation Ideal Customer Profiles Advertising Mediums 81

RebelMouse

OCTOBER 9, 2023

Apple News is an application that aggregates news and features content from various publishers. FlatPlan When readers open Apple News, it presents a "Today" view, listing articles categorized by topics like top and trending stories and a "For You" suggestions page. What is Apple News?

CMS Development 64

CMS Development Industry CMS Automation Enterprise Management 64

Parse.ly

FEBRUARY 16, 2023

He covered how real-time data can help you: Understand which content resonates with your audience Inform your social media strategy Take advantage of spikes in traffic Curate your homepage with the most engaging stories and content. Using real-time data to curate your homepage Real-time data is also useful for curating an engaging homepage.

Curation 52

Curation Webinar Metrics Tagging Acquisitions 52

Webbiquity

MAY 31, 2016

A content curation tool to help discover, curate and publish content to increase online visibility online and support thought leadership, content marketing, and social media marketing efforts. Showcase reviews: BuzzBlogger, Maximize Social Business, Catherine Pham/SlideShare, Express Writers, Marketing Insider Group (Curation).

Tools 100

Tools Best Practices Enterprise Management PR 100

Biznology

JULY 13, 2012

Armed with that knowledge, you can begin to aggregate content , using a variety of tools to help you track trending topics and gather links to content that’s already published and relevant. (We’ll Aggregating For Fun and Profit. You can take this a step further by “curating” content. (I

Generation 80

Generation Content Marketing Aggregators Content 80

Content Standard

JANUARY 29, 2015

Monitoring industry, consumer, and marketing trends requires daily immersion and dedication. To learn from the trend-watching habits of the best, I asked 12 talented digital marketers to share their expertise. Here’s how they responded when asked, “How do you stay on top of digital marketing trends?”

Trends 41

Trends Peer-to-peer Work Management Aggregators 41

Optinmonster

FEBRUARY 8, 2024

Are you looking for the best content curation tools? That’s why a content curation tool is so important. That’s where content curation comes in. What is content curation? And the best way to do content curation, as a digital marketer, is to use purpose-built content curation tools to help you do it.

Marketing Automation Services 88

Marketing Automation Services Curation Enterprise Management Marketing Automation 88

Contify

AUGUST 12, 2020

Aggregate strategic updates from different websites enabling the firm’s analysts to spend less time searching and more time analyzing the information. Create a centralized repository of intelligence with strategic updates on key competitors and make this intelligence easily retrievable to conduct timeline analysis and identify trends.

Marketing Management 52

Marketing Management Marketing & Strategy Marketing Strategy Product 52

RebelMouse

OCTOBER 9, 2023

Apple News is an application that aggregates news and features content from various publishers. FlatPlan When readers open Apple News, it presents a "Today" view, listing articles categorized by topics like top and trending stories and a "For You" suggestions page. What is Apple News?

CMS Development 52

CMS Development Industry CMS Automation Enterprise Management 52

Sprout Social

JUNE 7, 2023

Whether it’s a catchy jingle, a mascot (think: the Gerber baby), exclusive behind-the-scene footage or curated in-store interactions, an immersive brand experience establishes a distinct and memorable identity for your brand. These are aggregated so you get a holistic sentiment score for your brand and individual topics.

Work Management 113

Work Management Marketing AI Brand Identity Branding 113

Hubspot

AUGUST 29, 2019

I also recommend (and personally subscribe to) their weekly email subscription, The Skinny , which offers a thoughtfully curated rundown of the latest PR, marketing, and communications news and trends. This blog aggregates the best content for PR and comms professionals across the web into one convenient, easy-to-navigate location.

PR 75

PR Paid Content Public Relations Paid Search Agency 75

Contify

SEPTEMBER 28, 2020

Monitors the positive and negative business signals on accounts related to COVID impacts, such as cost-cutting, layoffs, government and economy-related signals, and Executive Trends with specific locations and geographic scope. It enables users to collect, curate, and share information across the organization.

Marketing Management 52

Marketing Management Organization Churn Rate Thought Leadership 52

Parse.ly

AUGUST 22, 2019

The strategist in me wants to understand how trends in social media influence a business’s potential to grow. Patterns in social interactions are interesting to me not only in aggregating the “buzz” or awareness on a platform. After all, curating more valuable audience segments means better audience targeting and points of conversion.

Social Media 81

Social Media Traffic Media Privacy 81

Scoop.it

SEPTEMBER 7, 2023

In today’s world of information overload, keeping up with your industry’s latest news and trends can be daunting. That’s where content curation comes in. Content curation is the process of selecting and organizing information from various sources to present to your audience in a meaningful way.

Curation 78

Curation Marketing AI Process RSS 78

Contify

OCTOBER 19, 2020

This information is used for developing intelligence newsletters for the management teams and also for trend analysis. It requires extensive internet crawling infrastructure to detect changes and aggregate updates across hundreds of thousands of websites. What are the challenges of collecting and using primary information?

Work Management 52

Work Management Marketing AI Marketing Management Research 52

ClearVoice

MAY 22, 2020

With dynamic colors and icons, they provide multiple categories to let followers know more about trends, Q&As, art, and fan outfits! They have aggregated some wonderful curated and created content. Buffer is a social media marketing platform that allows you to organize and schedule your content.

Ideal Customer Profiles 111

Ideal Customer Profiles Paid Search Agency Profiling Emarketing 111

Martech Advisor

DECEMBER 12, 2019

Given this promising trend, it’s imperative that brands young and established brush up on D2C marketing strategies to strengthen their relationships with customers. You will notice that there is very little reliance on paid ads and e-commerce aggregators (like Amazon). What Is Direct-to-Consumer (D2C) Marketing?

Marketing Strategy 89

Marketing Strategy Marketing & Strategy Paid Search Agency Advertising Agencies 89

Martech Advisor

SEPTEMBER 24, 2019

Definition, Ecosystem, Programmatic, & Trends. Ad Network: An ad network is an aggregator that collects ad inventory from publishers and sells it to advertisers. Ad Network: Ad networks are typically organizations that aggregate and curate publishers’ ad inventories, sell it to advertisers, and charge a commission.

Ad Exchange 50

Ad Exchange Paid Search Agency Ads Advertising Agencies 50

Binary Demand

JUNE 29, 2023

This involves identifying patterns and trends, such as commonly searched or discussed keywords and topics. Step 4: Providing tailored content to address specific pain points The next step is gaining familiarity with the company’s industry and curating the most suitable content for it.

Intent Data 52

Intent Data Intent ROI B2B 52