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A Guide to B2B Data Platforms Providers

DealSignal

Fundamentally, all B2B data platforms providers can be divided into three categories: list sellers, aggregators, and data platforms. Data Aggregators Data aggregators collect their information from a wide variety of sources and therefore provide broader coverage than list sellers. This translates to a projected 37.4

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Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

They are the nexus of a digital marketing company mixed with a technology firm that does Microsoft CRM, Business Intelligence and Analytics to provide creative solutions for brand perception and instantiation. The iFrame technology allows Brickfish to measure where, when, who and how many times your messages were viewed.

Web 2.0 100
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Avention DataVision Gives Sales and Marketing Systems Unified Access to B2B Customer Data Quality and Alerts

Customer Experience Matrix

My look last week at True Influence’s InsightBASE , a relatively new-fangled approach to intent data, was karmically balanced by a conversation with Avention , a old-line data aggregator that traces its roots to CD-ROM business lists from Lotus OneSource. But different isn’t necessarily better.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Here’s how I see it and I’d like to hear your views as well. Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. (I know Suresh Vittal includes lead management as a component of his enterprise marketing platform.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Social CRM: social media and communities in customer relationship management and marketing - Conversionation , September 9, 2010 Let me start this post with a quote from “Using your customers’ desired actions to increase your sales”, a paper Gerry McGovern and Kristin Zhivago published earlier this year. Update Your Most Viewed Post.