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InsideView and Microsoft Raise the Bar on CRM

Sales Intelligence View

A dramatic change in B2B buyer behavior has redefined the needs of CRM users and the requirements of CRM systems in the last few years. This evolved buyer behavior has raised the bar for both companies that want to reach buyers and customers, and CRM providers. Buyers are more educated, self-sufficient, and reliant on their social network as they make buying decisions.

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B2B Social Selling Meets CRM

Social Media B2B

Social Intelligence: It’s more than just CRM. Naturally, this is where one would expect CRM to come into play because it is intended as the ubiquitous technology infrastructure to facilitate customer-facing interactions. Unfortunately – and to the disappointment of many sales organizations – CRM hasn’t delivered on its promise of significant sales productivity gains, or on its ultimate promise of synchronizing the business process between two key stakeholders (the sales professional and their target buyer). In other words, social intelligence. Engagement. Paul Greenberg.

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Foundation Capital, Emergence Capital , Rembrandt Venture and Greenhouse Capital Invest $12 Million in InsideView

Sales Intelligence View

Today is a special day for InsideView and the more than 75,000 sales professionals across 1,000 companies currently using our Sales Intelligence technology. Having the backing of such strong investors will help InsideView continue to build upon our leading sales intelligence application, designed to empower sales professionals with actionable intelligence to find new prospects and engage with decision makers. We will use the new funds to expand distribution partnerships, which will accelerate the availability of InsideView to the more than 10 million B2B sales people worldwide.

The Age of the Buyer – How do you prepare?

Sales Intelligence View

Check out this screenshot from InsideView and imagine a sales professional empowered with this kind of information: Using real-time information along with social media platforms aggregated with contact data, sales professionals get to call the shots. insideview linkedin Sales Sales Data Social CRMIn a matter of a few hours, the photo had been viewed over 25,000 times.

Big Data is Buzzing, But Small Data Packs a Punch [Q&A]

Sales Intelligence View

Just a few weeks ago, I was in my office working on a targeted email when I realized something so essential — and it’s a bit embarrassing to admit — as a data-driven marketing guy, you’d think I’d realize the most basic building block of any conversion starts with accurate “top of the funnel” CRM contact data. But it is now. It’s wider at the top.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Social CRM: social media and communities in customer relationship management and marketing - Conversionation , September 9, 2010 Let me start this post with a quote from “Using your customers’ desired actions to increase your sales”, a paper Gerry McGovern and Kristin Zhivago published earlier this year. InsideView (8). Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September.  Here are the top items based on social signals. Like what? Will Traditional, Social Media Blend? How Is PR Changing? What I’m about. Want to talk? Every week? uberVU.

Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

They are the nexus of a digital marketing company mixed with a technology firm that does Microsoft CRM, Business Intelligence and Analytics to provide creative solutions for brand perception and instantiation. In short, what they do is act as a platform that aggregates all your types of media (both new media and social media) to create a very different type of experience than say a standard community. InsideView also tells you who you are connected to in Facebook or LinkedIn. Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0

B2B Lead Management Market Heats Up

delicious b2bmarketing

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. They need a platform that fits together with their CRM/SFA systems but separately helps them to identify and sort the best leads from the rest and to nurture those not yet ready to buy. Web analytics packages, on the other hand, have traditionally focussed on the *content* and *aggregate behavior* -- looking for patterns of how people use a site, but not really caring about the identification of specific people. Exciting times.

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Secret to B2B Sales Success: Think Like A Customer

Social Media B2B

utilizes social networks with the greatest credibility, including forums like LinkedIn Answers or vendor’s social CRM–powered communities. Umberto Milletti is the CEO and founder of InsideView , the Sales 2.0 Using Social Media for B2B Data Aggregation and Sales Intelligence The B2B sales and marketing landscape is changing in a. B2B organizations that are active on social media are actually pretty similar to many of the customers they attempt to reach. We often forget that as B2B sales professionals, we are also customers ourselves. Customer 2.0 Can your brochure do this?