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| | SOCIAL MEDIA B2B
OCTOBER 11, 2010 B2B Social Selling Meets CRM
Social Intelligence: It’s more than just CRM. Naturally, this is where one would expect CRM to come into play because it is intended as the ubiquitous technology infrastructure to facilitate customer-facing interactions. Unfortunately – and to the disappointment of many sales organizations – CRM hasn’t delivered on its promise of significant sales productivity gains, or on its ultimate promise of synchronizing the business process between two key stakeholders (the sales professional and their target buyer). In other words, social intelligence. Engagement. Paul Greenberg.
| | SOCIAL MEDIA B2B
OCTOBER 26, 2010 How to Improve Your B2B Sales Workflow with Social Media
In this post I will provide three tips for implementing intelligence into your sales workflow (more specifically, directly into your CRM) and will elaborate on the effectiveness and applicability of social selling as an integral part of a business’ Social CRM strategy. Customers have increasing ownership of the conversation, but Social CRM levels the playing field for businesses by empowering engagement with customers within their preferred channels. This in-context intelligence, presented within the CRM workflow, drives sales productivity and accelerates deal velocity.
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| || | SALES INTELLIGENCE VIEW
MARCH 24, 2011 Foundation Capital, Emergence Capital , Rembrandt Venture and Greenhouse Capital Invest $12 Million in InsideView
Today is a special day for InsideView and the more than 75,000 sales professionals across 1,000 companies currently using our Sales Intelligence technology. Having the backing of such strong investors will help InsideView continue to build upon our leading sales intelligence application, designed to empower sales professionals with actionable intelligence to find new prospects and engage with decision makers. We will use the new funds to expand distribution partnerships, which will accelerate the availability of InsideView to the more than 10 million B2B sales people worldwide.
| | SALES INTELLIGENCE VIEW
MAY 4, 2012 The Age of the Buyer – How do you prepare?
Check out this screenshot from InsideView and imagine a sales professional empowered with this kind of information: Using real-time information along with social media platforms aggregated with contact data, sales professionals get to call the shots. insideview linkedin Sales Sales Data Social CRMIn a matter of a few hours, the photo had been viewed over 25,000 times.
| | INBOUND SALES NETWORK
JUNE 1, 2012 Does Social Selling Really Work in B2B?
Before the internet and social media that meant by working your contact network and reading the records for whatever limited information you have in your CRM. There are some great tools, such as Insideview that help filter through the noise. How that data is aggregated, transformed into intelligence, and integrated into the sales process will be the major factors in determining the success of your sales organization going social Today`s big buzzwords are anything to do with social media. However, just because something is trendy does not mean it will help your bottom line.
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SOCIAL MEDIA B2B Secret to B2B Sales Success: Think Like A Customer
| WEDNESDAY, JULY 7, 2010
utilizes social networks with the greatest credibility, including forums like LinkedIn Answers or vendor’s social CRM
–powered communities. Umberto Milletti is the CEO and founder of InsideView
, the Sales 2.0 Using Social Media for B2B Data Aggregation
and Sales Intelligence The B2B sales and marketing landscape is changing in a. B2B organizations that are active on social media are actually pretty similar to many of the customers they attempt to reach. Similar to the strategic measures companies take to socially define and brand themselves , Customer 2.0 Customer 2.0 MORE >>
B2B MARKETING ZONE POSTS Top 56 B2B Marketing Posts for September 2010
| TUESDAY, OCTOBER 5, 2010
: social media and communities in customer relationship management and marketing - Conversionation , September 9, 2010 Let me start this post with a quote from “Using your customers’ desired actions to increase your sales”, a paper Gerry McGovern and Kristin Zhivago published earlier this year. InsideView
(8). Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Here are the top items based on social signals. Like what? Will Traditional, Social Media Blend? How Is PR Changing? What I’m about. Want to talk? &#. Every week? MORE >>
DELICIOUS B2BMARKETING B2B Lead Management Market Heats Up
| FRIDAY, JULY 31, 2009
Recently, I’ve heard from companies like Bulldog Solutions, InsideView
, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. They need a platform that fits together with their CRM
/SFA systems but separately helps them to identify and sort the best leads from the rest and to nurture those not yet ready to buy. Web analytics packages, on the other hand, have traditionally focussed on the *content* and *aggregate
behavior* -- looking for patterns of how people use a site, but not really caring about the identification of specific people. Exciting times. MORE >>
BUZZ MARKETING FOR TECHNOLOGY Web 2.0 Expo â€“ cool stuff seen on the floor of the show
| TUESDAY, SEPTEMBER 23, 2008
They are the nexus of a digital marketing company mixed with a technology firm that does Microsoft CRM
, Business Intelligence and Analytics to provide creative solutions for brand perception and instantiation. In short, what they do is act as a platform that aggregates
all your types of media (both new media and social media) to create a very different type of experience than say a standard community. InsideView
also tells you who you are connected to in Facebook or LinkedIn. Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 MORE >>
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