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2022 Predictions: Data strategy and privacy

Martech

In the year ahead, successful marketers will be using data to initiate more communications while respecting consumers’ privacy. In many cases, one of the most important messages the brand will be communicating is how they are honoring a commitment to privacy. will be well-positioned.

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What is the California Consumer Privacy Act (CCPA) and How Does it Affect B2B Marketers?

Engagio

The new era of consumer privacy regulations was ushered in by Canadian Anti-Spam Law (CASL) and the General Data Protection Regulation (GDPR) in May of 2018. However, it really hit home when Californians passed the California Consumer Privacy Act (CCPA). CCPA stands for California Consumer Privacy Act. Watch on YouTube ).

Privacy 71
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Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation

ScanmarQED

A strength, as it can measure also longer-term effects; a drawback, as it has only limited, or aggregated, data to measure the short-term effects. I should start by explaining how advertisers struggle currently to evaluate the performance of walled gardens platforms like Facebook, TikTok and others. We can take Facebook as an example.

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Facebook Promises Better Video Metrics, But Don’t Get Too Excited

Vidyard

With the announcement that Facebook is expanding their video analytics offering, it’s no secret that Facebook is trying to take on YouTube as a video content network. Video Goes Social Facebook has seen a massive rise in videos posted in the past few months, admittedly spurred on by the Ice Bucket Challenge.

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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

However, Google takes individual user privacy seriously and is unable to see any individual user purchase information or credit card info – only tracking info for aggregate purchasing activity. It’s worth noting that Facebook’s bidding and available testing methods differ greatly from AdWords.

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

Have you read the Terms link provided by Facebook, Twitter or YouTube? Did your content creator (photographer, writer, designer) give you permission to post their work on Facebook or YouTube and hand over their control to Mark Zuckerberg? Companies must also uphold privacy laws. You have to train employees too.

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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Now, you might argue that this doesn’t make LinkedIn significantly different than Facebook or Google, who also offer their own variations of the above to marketers too (although LinkedIn unquestionably dominates in the context of professional social media). Are all three of them marketing technology companies? Actually, yes.