Aggregation and integration: why 67% of marketers replaced a martech tool in the past year
chiefmartech
SEPTEMBER 2, 2021
” Or, I was would frame it: aggregation and integration. We aggregate their data, workflow, UI, and governance. And we need to integrate everything into those aggregation platforms to achieve that. By far the most commonly replaced solutions were marketing automation (24%) and CRM (23%). (I’d
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